NEW YORK, NY, October 2, 2026 (EZ Newswire) -- EZ Newswire, the newswire built for AI visibility and premium publisher distribution, today announced the launch of Performance Reports, a white-labeled PDF that shows in plain language what a press release accomplished, from where it ran and who read it to how it ranked in search and how it shaped the brand's presence in AI answers.
Each report covers the publishers that carried a release, verified readership and engagement, search rankings across Google, Bing, and Yahoo, and how often AI answer engines including ChatGPT, Gemini, and Perplexity cited the release, with verbatim examples of those answers. A dedicated "what it means" section then translates the results into plain-English takeaways, so customers don't need an analyst to know whether their news did its job. Reports are available now at no extra cost with every Plus and Premium release.
The launch addresses a longstanding gap in the industry. Press release reporting from legacy newswires has leaned on pickup counts, a tally of the publishers that carried a release regardless of whether anyone read it. The number is treated as a headline metric, yet it reveals little about real impact. And as AI answer engines take on a growing share of how people discover and research brands, few newswires report on AI visibility at all.
Customers have noticed. In EZ Newswire's 2025 State of the Newswire survey, 98% of brands and 100% of agencies said they use a newswire, but 78% held a negative view of the return those wires deliver, and 71% were dissatisfied with their provider.
Performance Reports answer the question a pickup count can't: what measurable impact the news had. Every report draws on EZ Newswire's proprietary measurement data and is built to be shared. Because reports are white-labeled, agencies can deliver them to clients without third-party branding, and in-house teams can send them straight to leadership.
"Comms teams have spent years translating pickup counts into something their clients and leadership can actually use," said Neel Shah, founder and CEO of EZ Newswire. "Performance Reports do that translation for them. Every report shows what a release accomplished, including how it shaped the brand's presence in AI answers, in a form anyone can read in minutes."
About EZ Newswire
EZ Newswire is the newswire built for AI performance with a premium distribution network, real-time reporting, and AI citation tracking and insights on a single platform. From startup to scale-up to S&P 500, the most influential agencies and organizations rely on EZ Newswire to shape digital and AI presence. Learn more at eznewswire.com.
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SOURCE: EZ Newswire
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