SAN FRANCISCO, CA, March 9, 2026 (EZ Newswire) -- There’s no shortage of tools that will tell a law firm whether ChatGPT mentioned their name. But generic citation data outlining where a firm shows up in answer engines doesn’t tell them which prompts they should be cited in, where they’re ranking for their targeted prompts, or how to capture more leads from AI platforms.

Custom Legal Marketing’s AI Monitor, one of the many tools in its Sequoia Platform, has been running since October 2025. The beta version, which a dozen of CLM’s law firms were plugged into for testing, initially supported Google AI Overviews, Perplexity, and ChatGPT.

For Custom Legal Marketing’s law firm answer engine optimization services, the team needed a platform that shows firms exactly where they’re strong, where they’re invisible, and what to do about the gaps, at scale. The law firms that CLM plugged into the system in October are already seeing results.

CLM’s AI tool has helped their team close citation gaps for Chicago car accident lawyers Briskman Briskman & Greenberg.

In just four months after integrating Sommers Schwartz into the AI Monitor, the Detroit medical malpractice law firm saw a 107% increase in leads from ChatGPT, Perplexity, Gemini, and Claude.

Three months after CLM enrolled Atlanta estate planning firm Slowik Estate Planning into the platform, attorney Jake Slowik said of a new signed client, “One of my leads from ChatGPT represented everything that I look for in the perfect client.”

The success stories across the sample follow these same metrics of more citations, more answer-engine traffic, and higher lead quality.

Jason Bland, Custom Legal Marketing co-founder and CEO, expressed excitement about the early results: “The reason we launched Sequoia is because we needed an active platform that gets results. If a tool is telling us how often a law firm is ranking but isn’t giving our team the insights to outperform the firms with the highest citation share, it’s worthless. The first version of the AI Monitor delivered some nice results, and now that we’ve done this massive upgrade, we’re expecting historic improvements over the next quarter.”