WUHU, China, October 24, 2026 (EZ Newswire) -- Chery is embracing artificial intelligence to fundamentally transform its business. As outlined in its long-term vision: "By 2035, Chery will evolve from a traditional automaker into a high-tech extensive ecosystem cluster, and we hope this transformation will, in turn, help change the world."
On Oct. 23, at the theme conference of the 2026 Chery International User Summit, Chery set out the implementation path for its Globalisation 3.0 phase to more than 2,000 users and partners from around the world. The strategy centers on restructuring its organisation, moving its focus forward, and integrating into local markets. Supported by verifiable green and intelligent technologies and a full-lifecycle model of user co-creation, Chery aims to become an integral part of local communities and deliver future living experiences tailored to the diverse needs of global markets.
From Global Product Presence to Deep Global Integration: Chery Strengthens Its Roots in Local Markets
AI is driving Chery into the era of Globalisation 3.0, marking not only a technology-driven business transformation but also a fundamental shift in its global organisational structure and development philosophy. Guided by the principle of looking at the world from China and looking at China from host countries, Chery seeks to better understand and serve diverse markets by embracing local customs, cultures, lifestyles, and practical needs. As Chery advocates, "In somewhere, for somewhere, be somewhere." Globalisation 3.0 is not only about selling products worldwide, but about taking root in and integrating into local markets.
Building on its product and service network spanning more than 130 countries and regions, Chery continues to advance local R&D, manufacturing, and procurement, actively participating in local economic development by creating jobs and contributing tax revenue. From bringing products into markets to integrating its organisation deeply into local markets, Chery hopes to become a corporate citizen and brand respected by local society, building long-term mutual trust with local users, partners, and communities and sharing the fruits of development.
Building the Greener Future with Global Partners
As global climate change and advances in digital technology continue to reshape the industrial landscape, Chery is integrating the philosophy of sustainable development into its global business footprint. During the summit, Chery showcased its sustainability practices and explorations while further encouraging global ecosystem partners to take part in sustainability action. Representatives of partners from Spain, the United Kingdom, Türkiye, South Africa, Indonesia, Mexico, Canada, and other countries and regions jointly launched the "One Nature, One Future" initiative, calling on others to join Chery in focusing on five nature conservation themes — people, land, water, oceans, and climate — and turning shared commitments to nature into concrete action.
Turning Sustainability Commitments into Action with UNICEF and IUCN
In addition, during the summit, Ariela Ann McDonald, regional communications lead for Asia at the International Union for Conservation of Nature (IUCN), shared the story of the global "Cherish the Nature" partnership between IUCN and Chery since 2024. Silvia Danailov, United Nations Children's Fund (UNICEF) representative in Vietnam, shared progress on the children's education programmes that UNICEF has carried out with the support of Chery Group in multiple countries, including Vietnam. UNICEF does not endorse any company, brand, product, or service.
With nature conservation and empowerment through education as the respective focal points of these partnerships, Chery is actively addressing long-term environmental protection and community development needs while serving users worldwide.
Expanding Global User Co-Creation Through Open Ecosystem Collaboration
Chery has long been committed to respecting its users and has won their trust. Chery currently has more than 20 million users worldwide and is extending users' role from people who experience its products to ecosystem co-creation partners. For key opinion leaders (KOLs), key opinion consumers (KOCs), and a wide range of ecosystem partners, Chery is actively exploring new models for opening up ecosystem resources and business collaboration, turning high-tech innovations into practical products that meet user needs. This approach enables more partners to participate in improving product experiences, content communication, and ecosystem value creation. By opening up channels for collaboration, Chery hopes to ensure that technological innovation not only drives product upgrades but also creates new business development opportunities for its partners.
In 2027, Chery will celebrate its 30th anniversary. Standing at this new stage of development, Chery looks forward to working with global partners to embrace the opportunities presented by AI, explore new possibilities for collaboration through innovative thinking, combine technological development with user needs, create new growth opportunities through ecosystem collaboration, and enable technology to better serve people's future lives.
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SOURCE: Chery
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