MAHO, Sri Lanka, February 6, 2026 (EZ Newswire) -- 8JJ Sports, a leading sports fan engagement startup, today announced the launch of its multilingual digital platform to unite and empower sports fans across South Asia. The ecosystem enables fans to watch, engage, debate, and earn rewards in their local languages.

“Hundreds of millions of sports fans in South Asia have had limited access to local-language content and meaningful engagement opportunities,” said Ivan Dong, co-founder of 8JJ Sports. “We set out to build a dynamic, interactive community where fans don’t just watch, they participate, connect, and get recognized for their passion.”

Bridging the Engagement Gap

Unlike traditional broadcasters, 8JJ Sports offers news, commentary, and live discussions in major South Asian languages such as Hindi, Tamil, and Sinhala and introduces a first-of-its-kind non-cash rewards system. Fans earn points and digital badges for joining real-time conversations, predicting plays, and contributing to the community.

The platform features exclusive partnerships with top South Asian athletes, influencers, and celebrities, fostering a vibrant fan community across 8jjsports.com, 8jjcricket.com, and 8jjgames.com. This creates a blend of content, engagement, and interactive fan experiences.

A New Era for Sports Fandom

Founded by an international team with roots in India, Sri Lanka, Malaysia, and Singapore, 8JJ Sports expects to surpass one million registered users in its first month. The launch comes as digital sports engagement surges in the region, with fans seeking more inclusive experiences beyond traditional media.

“As technology transforms how we experience sports, 8JJ Sports is proud to offer South Asia’s most significant sports community where fans actively participate, share opinions, and help shape the future of sports entertainment,” Dong added.

Join the Movement

Fans can join 8JJ Sports on the web and social platforms for highlights, live discussions, and exclusive behind-the-scenes content. Connect with the community on Facebook, TikTok, and .