Killing Vanity Metrics: How AI Just Blew Up The CMO Job | Next to Lead

Today’s CMO isn’t just selling the brand; they’re responsible for the business, owning revenue, product, and data. At the same time, AI is automating a huge slice of marketing and exposing the metrics that don’t actually move the business. At Cannes Lions, Fortune’s Ruth Umoh sat down with the marketing chiefs of Slack, Zoom, Slalom, and TD Bank U.S. to unpack how AI is reshaping their roles, what they now measure, and how they chase growth.