Sephora, Instacart and Mars Pet’s Marketing Leaders on Building a Cultural Identity Engine

Relying purely on lower-funnel performance marketing is a quick path to stagnation when your category dries up. Marketing leaders from Sephora, Mars Pet Nutrition, Instacart, and Unilever break down what happens when you scale from digital performance sheets and explore why earning a C-suite mandate requires incremental data proof points, and how to go big without going home.