This startup built a $130 million digital nose

For decades, scent remained computing's final analog frontier. Now Osmo has done what many thought impossible: digitized smell. By training AI to decode the relationship between molecular structure and human perception, the New Jersey startup built the world's first olfactory intelligence platform, turning scent into searchable, programmable data. Fortune's Allie Garfinkle visited Osmo to learn more about how the $130 million startup is using AI to bottle up smells.