Name: Lenovo has turned every World Cup player into a digital twin
Uploaded: 2026-07-01
Duration: 57 s
Description: Lenovo is using 3D avatars to make World Cup replays more accurate—and more human.

Lenovo is using 3D avatars to make World Cup replays more accurate—and more human. 

Lenovo has turned every World Cup player into a digital twin

How the World Cup is a high-stakes stage for Big Tech’s AI push.

Conferences

When referees are doing a playback or the video assisted referee, right, they're looking at what is happening, happened, and they're going to make a call. And heretofore, those images have largely been blob-like. They really haven't been very human. And so we took it upon ourselves to scan in every single one of the players in all 48 of the teams to demonstrate every single one of their dimensions in a 3D avatar that we brought to you. So it's The exact length of their arm, the exact size of their foot. So when the fan sees the replay, they see the 3D avatar. They don't see an imaginatory kind of blob that is perhaps a facsimile, and it's also much more accurate for the refs. And so that's been a great way to bring that experience right to the fan, right in your home, or right up on the jumbotron or wherever you may be. So that's been a great way to truly demonstrate how our technology has powered these existing experiences.