Kraft CMO: Sports are "last great lean-in moment" for marketers

Name: Kraft CMO: Sports are "last great lean-in moment" for marketers
Uploaded: 2026-06-29
Duration: 47 s
Description: Pointing to the World Cup and the New York Knicks, Kraft Heinz North America CMO Todd Kaplan said sports are one of the few places where brands can authentically connect with deeply engaged audiences.

June 29, 2026 19:37 PM UTC

Pointing to the World Cup and the New York Knicks, Kraft Heinz North America CMO Todd Kaplan said sports are one of the few places where brands can authentically connect with deeply engaged audiences.