• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
LeadershipRichard Branson
Europe

Sir Richard Branson says history will remember this time as when the West’s trust in America ‘ended’

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
March 31, 2025, 6:46 AM ET
Photo of Richard Branson
Branson’s Virgin Atlantic brand counts the U.S. as a key market.Justin Sullivan/Getty Images
Add Fortune on Google for similar content.

Historians will remember the current period of geopolitical turmoil as the moment Western nations lost trust in the U.S., Sir Richard Branson has warned.

Recommended Video

The British billionaire behind the Virgin brand gave a furious assessment of the new U.S. administration on LinkedIn, lambasting a rhetorical U-turn from being the West’s peacekeeper to its main antagonist since Donald Trump’s return to the White House.

Policymakers in Europe have been scrambling since Trump took office. The president is pushing for Ukraine to agree to a peace deal with Russia, going so far as to temporarily withdraw military support for the country. 

Trump has also discussed pulling the U.S. out of the NATO military alliance after complaining for years about European member states failing to reach their targeted spending relative to GDP.

Meanwhile, EU member state Denmark is batting off fresh attempts by Trump to acquire Greenland for the U.S.

The EU has since rallied together to collectively pledge more than $800 billion for defense spending. Germany recently approved a $1.3 trillion spending plan on infrastructure and defense that would see it partially remove its strict debt brake in order to fund its military spending. 

In a post that touched on the U.S.’s past roles in World War II and the Cold War, Branson expressed incredulity at the current situation that has seen the U.S. rhetorically split with Europe, with Branson highlighting Trump’s labeling of Ukrainian President Volodymyr Zelensky as a “dictator” as a particularly contentious act.

Branson struggled to imagine a precedent for what he called an “about-face of this scale and significance.” 

“Imagine President Roosevelt changing his mind halfway through World War II, calling Winston Churchill a dictator and then seeking to befriend Hitler,” he wrote.

“And yet, this is the situation European powers are now faced with—their principal military ally suddenly switching allegiance.

“Historians will look back at this era in global politics as the time when Western nations’ trust in America ended. It’s frustrating (and incredibly sad) to see this great nation let down its allies, not only because it is the greatest threat to global stability seen in decades, but because it will ultimately do irreparable harm to America, its reputation, and its capacity to advance its interests positively in the world.”

Branson also referenced the Budapest Memorandum, a 1993 agreement that led to Ukraine, alongside Belarus and Kazakhstan, giving up its nuclear weapons in return for future protection against Russia. He implied the U.S. risked abandoning its obligations to Ukraine’s safety as a result of that memorandum.

The billionaire has developed close business and cultural ties with the U.S., using the country as the main export market for his music and transport brands over the years, including Virgin Records and Virgin Atlantic.

A representative for the Virgin Group didn’t immediately respond to a request for comment.

About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Three women chop their way into the record books at Lumberjack World Championships
North AmericaWisconsin
Three women chop their way into the record books at Lumberjack World Championships
By The Associated Press and Ellen SchmidtJuly 20, 2026
7 hours ago
LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
AISports
LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
By Catherina GioinoJuly 20, 2026
8 hours ago
FIFA President Gianni Infantino puts up a hand to show a thumbs up gesture at a World Cup game.
EnvironmentWorld Cup
FIFA President Infantino spent over 100 hours in the air during the 2026 World Cup amid pledge to reduce carbon emissions
By The Associated Press and Rio YamatJuly 20, 2026
8 hours ago
Mark Cuban, in front of a purple background, has his mouth open and is looking to his left.
Successcompensation
Mark Cuban says he has the solution to growing income inequality, and it’s to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
11 hours ago
Ferran Torres
SuccessWorld Cup
Spain’s Ferran Torres scored the winning goal in the World Cup—but just four years ago, he was in therapy and stuck in a ‘bottomless pit’
By Emma BurleighJuly 20, 2026
13 hours ago
Christopher Nolan wearing a black suit
SuccessCareers
Christopher Nolan was rejected from film school as a teen. Today, the Oscar-winning director behind  ‘The Odyssey’ is worth $250 million
By Preston ForeJuly 20, 2026
13 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
11 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
15 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
2 days ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
21 hours ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
18 hours ago
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
AI
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
By Aaron Walayat and The ConversationJuly 19, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.