• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Lifestylestudy
Europe

Scientists have found the perfect tactic to grab your dog’s attention. Hint: it’s all in the gaze

By
Pierre Celerier
Pierre Celerier
and
AFP
AFP
Down Arrow Button Icon
By
Pierre Celerier
Pierre Celerier
and
AFP
AFP
Down Arrow Button Icon
February 12, 2025, 5:15 AM ET
Both pointing and staring at an object is the best way for dog owners to get their pets to follow directions, according to a new study.
Both pointing and staring at an object is the best way for dog owners to get their pets to follow directions, according to a new study.champpixs via Getty

Struggling to get your dog to fetch your slippers? Scientists who strapped eye-tracking helmets to a bunch of dogs have found the perfect tactic to get them to pay attention.

Recommended Video

Both pointing and staring at an object is the best way for dog owners to get their pets to follow directions, according to a new study on Wednesday.

The owner’s gaze and gesture are useful separately, “but combined they are stronger,” lead study author Christoph Voelter of the University of Veterinary Medicine Vienna told AFP.

The team of Austrian researchers put headgear on 20 dogs to detect exactly where the pooches looked when they were confronted with a range of scenarios.

The test subjects included eight mongrels as well as Staffordshire terriers, Australian shepherds and poodles.

For the experiment conducted in the university’s Clever Dog Lab, each canine faced a scientist on their knees. A bowl was placed on each side of the scientist, only one of which contained a hidden treat.

The dogs were then presented with five different scenarios, six times each.

The scientists would point at the bowl while staring at the dog, or point and look at the bowl at the same time, or look only at the bowl.

They even used the classic prank that many dog owners play on their pets — they pretended to throw a ball in the direction of the bowl, while really keeping it in their hand.

Recordings from the headgear showed that the dogs fared best when the scientist both pointed and stared at the bowl that contained the treat.

Perhaps unsurprisingly, they did the worst when the scientists pretended to throw the ball.

But do they understand?

For the researchers, this finding pointed towards the hypothesis that dogs follow human referential communication cues, rather than simply directional ones.

In other words, the dogs could understand the meaning of the information they were being given — in this case, a treat is that way — rather than just running in the direction they are being pointed.

But the researchers were careful not to hastily draw conclusions.

Exactly how much the dogs understood what is happening remains an open question, Voelter emphasised.

“Is it for them more like an imperative directive to go somewhere? Or do they understand it more in a communicative way?” he said.

More research in this field of natural pedagogy would be needed, according to the study in the journal Proceedings of the Royal Society B: Biological Sciences.

The field normally studies how communication clues — such as pointing and looking at an object while naming it — help young children learn the names of everything around them.

The researchers are also looking into how this works for dogs, Voelter said.

The next step is figuring out whether dogs are also better at learning and memorising things “when we address them,” he added.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Pierre Celerier
See full bioRight Arrow Button Icon
By AFP
See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Lifestyle

Delta plane flying
North AmericaAir Travel
These are the 10 most on-time airlines in the world, and only one American company made the cut
By Jacqueline MunisJanuary 7, 2026
1 day ago
dokoupil
PoliticsMedia
‘Walter Cronkite would have never said something so self-serving’: CBS News’ new anchor Tony Dokoupil off to explosive start
By David Bauder and The Associated PressJanuary 7, 2026
1 day ago
Ted Sarandos
Successlifestyle
Netflix co-CEO says he doesn’t read business books—at all. Instead, he reads one 1902 fiction about a ship and its reckless ‘hot dog’ captain over and over again
By Preston ForeJanuary 7, 2026
1 day ago
Sarandos
Big TechM&A
‘Largest LBO in history’: Warner rejects Paramount again, scoffing at $87 billion worth of debt in its $108 billion bid
By Nick LichtenbergJanuary 7, 2026
1 day ago
Kevin O'Leary
Arts & EntertainmentHollywood
Shark Tank’s ‘Mr. Wonderful’ Kevin O’Leary learned the hard way that movie sets don’t work like boardrooms on ‘Marty Supreme’
By Marco Quiroz-GutierrezJanuary 6, 2026
2 days ago
Photo of MacKenzie Scott
SuccessMacKenzie Scott
MacKenzie Scott sends millions to nonprofit that supports anti-Israel and pro-Muslim groups, two of which are facing federal probes
By Sydney LakeJanuary 6, 2026
2 days ago

Most Popular

placeholder alt text
Law
Amazon is cutting checks to millions of customers as part of a $2.5 billion FTC settlement. Here's who qualifies and how to get paid
By Sydney LakeJanuary 6, 2026
2 days ago
placeholder alt text
Future of Work
AI layoffs are looking more and more like corporate fiction that's masking a darker reality, Oxford Economics suggests
By Nick LichtenbergJanuary 7, 2026
1 day ago
placeholder alt text
Economy
Mark Cuban on the $38 trillion national debt and the absurdity of U.S. healthcare: we wouldn't pay for potato chips like this
By Nick LichtenbergJanuary 6, 2026
2 days ago
placeholder alt text
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloJanuary 6, 2026
2 days ago
placeholder alt text
Success
MacKenzie Scott sends millions to nonprofit that supports anti-Israel and pro-Muslim groups, two of which are facing federal probes
By Sydney LakeJanuary 6, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Wednesday, January 7, 2026
By Joseph HostetlerJanuary 7, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.