• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance
Europe

Long roads lie ahead for Britain’s Aston Martin as losses widen and SUV sales slump

By
Jamie Nimmo
Jamie Nimmo
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Jamie Nimmo
Jamie Nimmo
and
Bloomberg
Bloomberg
Down Arrow Button Icon
July 24, 2024, 5:11 AM ET
Aston Martin is in the middle of a turnaround led by Executive Chairman, Lawrence Stroll.
Aston Martin is in the middle of a turnaround led by Executive Chairman, Lawrence Stroll.Alessio Morgese/NurPhoto via Getty Images

Aston Martin Lagonda Global Holdings Plc saw losses widen in the first half of the year after the British carmaker sold fewer luxury SUVs.

Recommended Video

The company delivered 1,998 vehicles in the six months through June, almost a third fewer than a year earlier. Aston Martin saw SUV deliveries plunge by more than 1,000 in the period to just over 500, which it attributed to the introduction of its newer DBX707 model. The company has also been winding down production of its older Vantage sports car model. 

The carmaker reported a pretax loss of £216.7 million ($279 million), wider than the £142.2 million loss it saw a year earlier, but stuck to its full-year guidance. 

Aston Martin is in the middle of a turnaround led by Executive Chairman Lawrence Stroll. The Canadian billionaire has been forced to tap investors for funds repeatedly since rescuing the company in 2020, bringing in new shareholders such as Saudi Arabia’s Public Investment Fund. 

The company — which has long been associated with the James Bond movies — is trying to cash in on the growing popularity of Formula One racing as it looks to launch new models more frequently than in the past. The F1 team is owned by Stroll and is separate to the listed carmaker.

Former Bentley Motors Ltd. boss Adrian Hallmark is joining as chief executive officer as of Sept. 1, earlier than initially planned, the company announced Wednesday. Hallmark is taking over from 77-year-old Amedeo Felisa to become the fourth CEO since Stroll arrived and is tasked with helping to revive the share price, which has fallen by a third this year.

Revenue slumped 11% to £603 million, but was a slightly better performance than analysts expected, thanks to the average selling price of its cars rising 29% to £274,000. Deliveries fell by the most in the Americas region, which saw a 40% drop.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Jamie Nimmo
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Global investors are shrugging off Iran worries and returning to markets in Asia, the ‘backbone of the whole AI value chain’
AsiaInvestment
Global investors are shrugging off Iran worries and returning to markets in Asia, the ‘backbone of the whole AI value chain’
By Angelica AngApril 30, 2026
3 minutes ago
Photo: Donald Trump
Big TechMarkets
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
19 minutes ago
Top CD rates today, April 30, 2026: Lock in up to up to 4.20%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, April 30, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganApril 30, 2026
40 minutes ago
Today’s top high-yield savings rates: Up to 5.00% on April 30, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on April 30, 2026
By Glen Luke FlanaganApril 30, 2026
40 minutes ago
tillis
CommentaryCongress
Thom Tillis: Free markets built American prosperity. Government intervention puts it at risk
By Thom Tillis and John StanfordApril 30, 2026
2 hours ago
iran
CommentaryIran
The Strait of Hormuz is a data problem, not just a military one
By Erik Bethel and Ami DanielApril 30, 2026
2 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
24 hours ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
16 hours ago
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
Economy
More than two-thirds of U.S. schools say they’re unable to afford the cost of student free lunch—and MAHA’s dietary guidelines may make it worse
By Sasha RogelbergApril 29, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.