• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
RetailLuxury
Europe

The global megarich are paying up to $2 million a week for superyacht rentals but smaller boat charters are down

By
Yihui Xie
Yihui Xie
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Yihui Xie
Yihui Xie
and
Bloomberg
Bloomberg
Down Arrow Button Icon
May 13, 2024, 5:52 AM ET
Luxury yachts in the harbour of Saint Tropez on August 20, 2017 in Saint-Tropez, France.
Luxury yachts in the harbour of Saint Tropez on August 20, 2017 in Saint-Tropez, France.Frédéric Soltan—Corbis/Getty Images
Add Fortune on Google for similar content.

Sales of luxury yachts may be down but the world’s megarich have found another, more instantaneous way to get their high seas kicks — chartering a swanky boat instead.

Total chartered days for yachts longer than 50 meters has increased since 2020, according to IYC, a global firm specializing in the sale and charters of luxury yachts. Vessels between 60 to 70 meters posted the most growth last year, at 10%, whereas shorter yachts aren’t nearly as popular as before.

IYC Chief Executive Officer Raphael Sauleau said he’s seeing more customers willing to pay a higher premium for the ultimate ocean experience. Clients are willing to pay more for a so-called advanced provisioning allowance, which covers on-board expenses like food and service, of up to 40% compared to the standard 30% of the total charter fee, he said.

New customers are coming to yachting “with an appetite for larger yachts,” Sauleau said. Compared with smaller vessels, these floating villas come with more privacy, better facilities and a larger crew. A bigger range of large models that’s become available over the past three years has also contributed to higher bookings, he added.

Fraser Yachts, a major international broker, is experiencing a similar phenomenon, receiving 7% more charter bookings for yachts over 60 meters in 2023 versus prior years. Across yachts of all sizes however, the number of charter days reported last year was 19% down on 2021.

It’s a quirk that would seem to chime with the trend of super luxury brands defying a broader luxury slowdown. Hermes International SCA, for example, saw Chinese buyers snap up its products. Hermes typically caters to the most affluent customers, making it more resilient in a challenging luxury goods market.

At the same time, sales of floating palaces are waning, the Superyacht Times said in a report in March. Sales of superyachts, generally defined as boats longer than 30 meters, contracted 20% in 2023 from 2022 and are well down on 2021, when many rich people splurged on boats to travel in a safe and exclusive way.

Stacy Fischer-Rosenthal, the president of luxury travel and lifestyle consultancy Fischer Travel Enterprises, said she’s expecting to help clients charter at least 10 yachts this year. Most of the interest is around megayachts — or yachts above 60 meters — and prices range from about $700,000 to $2 million a week, she said.

Wealthy people may be shying away from outright purchases due to geopolitical worries and global conflicts.

Fear of more widespread fighting in the Middle East and Russian’s war in Ukraine “seem to make some buyers nervous, particularly those in the market for very large new builds,” the Superyacht Times said.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Yihui Xie
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

ashok
Commentary250 Years of Innovation
The greatest startup in history: What we can learn from America’s founders at today’s AI frontier
By Ashok N. SrivastavaJuly 3, 2026
16 hours ago
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
RetailConsumer Spending
Those bots sending discounts to your email is dynamic pricing in action. Get revenge on those bots by abandoning your cart
By Catherina GioinoJuly 3, 2026
21 hours ago
ts
Arts & EntertainmentNew York
NYPD confirms ‘an event that we are tracking at Madison Square Garden on Friday night,’ declines to comment on Taylor Swift wedding
By Jake Offenhartz, Kimberlee Kruesi and The Associated PressJuly 2, 2026
1 day ago
usa
North AmericaWorld Cup
The World Cup is a smash but America still isn’t a soccer country, poll suggests
By Linley Sanders and The Associated PressJuly 2, 2026
1 day ago
i
AsiaIndia
India and Japan just made “economic security” a shared mission
By Sheikh Saaliq and The Associated PressJuly 2, 2026
1 day ago
j
EconomyJobs
Economy disappoints with half as many jobs created in June, and May and April gains revised downward
By Christopher Rugaber and The Associated PressJuly 2, 2026
2 days ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
1 day ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
22 hours ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
2 days ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
17 hours ago
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
Success
$25 billion CEO says one-hour interviews are a waste of time—he puts candidates through six hours of tests and wants them to order wine at lunch
By Orianna Rosa RoyleJuly 3, 2026
22 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.