• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailCar Racing
Europe

F1 remains the dominant motor racing franchise in the world, but concerns around sustainability, cost and convenience may prompt Formula E to steal the crown

By
Reina Sasaki
Reina Sasaki
,
Nicholas Takahashi
Nicholas Takahashi
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Reina Sasaki
Reina Sasaki
,
Nicholas Takahashi
Nicholas Takahashi
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
April 17, 2024, 4:43 AM ET
Formula E racers Jake Dennis (L), Pascal Wehrlein, and Nick Casside.
Formula E racers Jake Dennis (L), Pascal Wehrlein, and Nick Casside. Global interest in FE is rapidly increasing as media companies and sponsors bet on rising viewer interest in electronic-vehicle-based sports. Luca Barsali—NurPhoto/Getty Images

Formula One is a sporting empire complete with rock star drivers, billion-dollar teams and a carbon footprint equal to a small African country. Formula E, its all-electric counterpart, is just a fraction of that in size but is the future of racing.

Recommended Video

The two franchises crossed paths recently in the same country for the first time in Japan, just as both are on the cusp of major milestones — Formula E is about to turn 10 and is growing in recognition, while the other is in its final season before it rolls out low emission technology to reach net zero by 2030.

With going green being the clear way ahead for motorsports, FE’s head says its only a matter of time before the upstart catches up with its gas-guzzling sibling.

“Naturally, there comes a point where we will be very favorable compared to F1″, Chief Executive Officer Jeff Dodds said in an interview during the Tokyo E-Prix on March 29, a week before the F1 race at Suzuka. “Whether that means we go on to be bigger than them or we go on to take them over or whatever, I don’t know. All I know at the moment is we have lots of growth still ahead of us.”

Global interest in FE is rapidly increasing as media companies and sponsors bet on rising viewer interest in electronic-vehicle-based sports. FE counts Julius Baer, Allianz SE and DHL Worldwide Express among its partners, while US broadcaster CBS Sports has said it will air more races. Countries including Thailand want to host competitions. Billionaires and sports stars are also getting into the adjacent electric boat racing competition.

To be sure, F1 remains the dominant motor racing franchise in the world, with its fan base continuing to grow outside of Europe after major breakthroughs into the US. Viewers love the glitz and glamor of the races, and the heady sounds of roaring engines and screeching tires. 

But growing concerns around sustainability in sports are creating a different type of racing fan that could chip away at F1’s dominance. Dodd said that Formula E has garnered nearly 400 million fans since it started — in comparison, F1 drew some 1.5 billion TV viewers in 2023, but the race is finding new supporters among women and people under 40, Dodds added.

These newcomers are also embracing an entirely new, guilt-free way of enjoying the sport. FE races, like the recent one in Tokyo, tend to be cheaper and more conveniently located. Traveling to races by public transport is the norm.

In F1, the race itself accounts for a fraction of the total emissions, most of which come from transportation and air travel. Nonetheless, it’s still a spectacle in terms of equipment and labor, with large entourages and small mountains of burnt tires often left behind. In contrast, FE teams are much smaller — Nissan’s travels with just 25 people — and are allowed to use only two sets of tires in each race. 

In its latest sustainability report published Wednesday, F1 pledged to reduce the amount of equipment and people when traveling.

“It’s about accelerating the migration to electric vehicles, and it’s about accelerating the education globally about the importance of climate change,” said Dodds.

Recent upgrades in FE also show how it doesn’t necessarily have to sacrifice speed. Powered by a 400 kilowatt battery, each car can reach nearly 220 miles per hour (350 kilometers per hour) — and they’re getting faster. The next-generation car is expected to be unveiled later this season with improved efficiency and nearly double the horsepower.

And by testing various technologies at breakneck speeds on circuits in different climates, big manufacturers can use what they learn on the track to make better EVs for public roads, and vice versa.

“If you can survive in FE, it is relatively easy to survive on a normal highway,” said Holger Klein, global CEO of Germany’s ZF Group, one of the world’s largest automotive suppliers and a founding member of the race. 

F1 fans understand that the green shift in the sport is inevitable, making the recent Suzuka race a bittersweet affair. 

Ryo Tayama, 40, attended with a friend dressed in replica full-body suits embroidered with the name of the recently retired Sebastian Vettel, who once said that the climate crisis and F1’s role in it influenced his decision to leave the sport. 

“As much as I love F1, things have to change,” Tayama said. “Becoming carbon neutral is about giving future generations a chance to enjoy motor sports.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Reina Sasaki
See full bioRight Arrow Button Icon
By Nicholas Takahashi
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Retail

EBay soars on report that GameStop is preparing a takeover bid
Investingecommerce
EBay soars on report that GameStop is preparing a takeover bid
By Spencer Soper, Cecilia D'Anastasio and BloombergMay 1, 2026
2 days ago
Photo of a bowl of mac and cheese
LawFood and drink
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
2 days ago
Two women examine cleaning products
RetailInflation
Your laundry bill is about to get more expensive—and Unilever says the Iran war is partly to blame
By Sasha RogelbergApril 30, 2026
3 days ago
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
C-SuiteRetail
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
By Phil WahbaApril 30, 2026
3 days ago
Starbucks is winning customers back after investing $500 million in workers and stores
Workplace CultureFortune 500
Starbucks is winning customers back after investing $500 million in workers and stores
By Phil WahbaApril 29, 2026
4 days ago
starbucks
Retailearnings
‘A little touch of luxury, it goes a long way’: Starbucks CEO sees the turn in the turnaround as human touch sings
By Nick LichtenbergApril 29, 2026
4 days ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
2 days ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
1 day ago
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
1 day ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
6 hours ago
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
3 days ago