• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessOlympics
Europe

Athletes triumphing in track and field at this year’s Paris Olympics won’t just claim gold; they’ll also get a $50,000 prize

By
Mark Schoifet
Mark Schoifet
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Mark Schoifet
Mark Schoifet
and
Bloomberg
Bloomberg
Down Arrow Button Icon
April 11, 2024, 5:25 AM ET
Federation President Sebastian Coe
Federation President Sebastian Coe believes that the move is a pivotal moment for World Athletics and the sport of athletics as a whole.Alexander Hassenstein—Getty Images for IAAF

Winners of track and field events at this year’s Olympics in Paris will receive more than just a gold medal. They’ll also get a $50,000 prize.

Recommended Video

World Athletics, the governing body for track and field, said Wednesday it will allocate $2.4 million from the International Olympic Committee’s revenue sharing to winners in 48 events. It’s the first time a sport has offered prize money at the Olympics, the quadrennial spectacle that was once regarded as the pinnacle of amateur athletics.

“The introduction of prize money for Olympic gold medalists is a pivotal moment for World Athletics and the sport of athletics as a whole, underscoring our commitment to empowering the athletes and recognizing the critical role they play in the success of any Olympic Games,” federation President Sebastian Coe said in a statement.

Payments for silver and bronze medalists will begin at the 2028 Olympics in Los Angeles, said Coe, who won gold medals in the 1500-meter race for Great Britain in 1980 and 1984. Relay teams that win gold medals will split the $50,000 prize among the four members.

When asked by reporters whether the move violated the spirit of the Olympic Games, Coe said, “I don’t think it does,” according to the Guardian.

“My view is that the world has changed,” he said. “It’s really important that where possible, we create a sport that is financially viable for our competitors. This is the beginning of that.”

The payment of prize money will depend upon the World Athletics ratification process, including athletes undergoing and clearing the usual anti-doping procedures, the federation said.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Authors
By Mark Schoifet
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Success

Your job can actually kill you: More than 840,000 people die annually from health conditions linked to work stress, ILO report says
Workplace CultureHealth
Your job can actually kill you: More than 840,000 people die annually from health conditions linked to work stress, ILO report says
By Catherina GioinoApril 28, 2026
12 hours ago
Customers Bank CEO Sam Sidhu
SuccessJobs
CEO of a $25.9 billion bank had his AI clone lead the company’s earnings call—as Mark Zuckerberg builds his own digital twin
By Emma BurleighApril 28, 2026
14 hours ago
Justin Trudeau wearing a suit
SuccessWealth
Justin Trudeau warns AI boom could create hundreds of trillionaires—and it will mean there’s something ‘fundamentally wrong with the world’
By Preston ForeApril 28, 2026
14 hours ago
I used Claude’s new Dispatch feature for a month. Here’s everything I was able to do
AIAnthropic
I used Claude’s new Dispatch feature for a month. Here’s everything I was able to do
By Catherina GioinoApril 28, 2026
14 hours ago
Woman packing her stuff as an AI worker types on a computer
SuccessCareers
Microsoft researchers have revealed the 40 jobs most exposed to AI—and even teachers make the list
By Preston ForeApril 28, 2026
19 hours ago
Photo of Emma Grede
SuccessThe Promotion Playbook
Self-made multimillionaire Emma Grede says she was ‘using AI like a 42-year-old woman’—until Mark Cuban gave her a wake-up call
By Orianna Rosa RoyleApril 28, 2026
19 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
2 days ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
22 hours ago
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
Politics
The U.S. military may have already used up half of its most expensive missiles, and it could take up to 4 years to rebuild its stockpiles
By Sasha RogelbergApril 24, 2026
4 days ago
Current price of gold as of April 28, 2026
Personal Finance
Current price of gold as of April 28, 2026
By Danny BakstApril 28, 2026
16 hours ago
OPEC shocker as UAE leaves oil cartel days after negotiating swap lines with Scott Bessent’s Treasury
Energy
OPEC shocker as UAE leaves oil cartel days after negotiating swap lines with Scott Bessent’s Treasury
By Nick LichtenbergApril 28, 2026
15 hours ago
Current price of silver as of Tuesday, April 28, 2026
Personal Finance
Current price of silver as of Tuesday, April 28, 2026
By Joseph HostetlerApril 28, 2026
17 hours ago