“I’ve always said that at some point I want to be laser focused and to do things that are slightly different to what I’ve always done,” Neville told Bloomberg News in an interview about his new gig.

A well-known football broadcaster, Neville has played a prominent role in the European sports landscape, including as a vocal opponent to the European Super League when the aborted competition was proposed in 2021.

Asked if he would be as outspoken in business as he sometimes has been on TV, Neville called his broadcast persona “different to the one in the boardroom.”

“On TV it’s about passion and entertainment,” he said.

He’s also been a co-owner of Salford City Football Club, which competes in the fourth rung of the English football league system, but gave up his full-time role at the club in 2022, leaving what he called “a small void.”

Neville will be a partner in Consello’s Strive unit, which focuses on the convergence of sports, entertainment and leadership development.

“Having worked in professional sports, media and entertainment for more than 30 years, I’ve seen first hand how this world is evolving through technological innovation, content globalization, and the increasing role of institutional investment,” Neville said.    

New York-based Consello was founded by Declan Kelly, now its chairman and chief executive, who formerly led the global consulting and global public relations firm Teneo. Neville said the pair first met in Doha at the 2022 World Cup. 

Consello focuses on M&A advisory and investment banking, investing, growth and business development, and digital-assets advisory.