• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Financeoffshore wind
Europe

Danish wind giant’s abysmal 3 months have a lot to do with America, ‘the most painful’ part of its portfolio

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
February 7, 2024, 10:58 AM ET
a number of wind turbines amid water
Orsted-operated offshore wind turbines in Burbo Bank, Liverpool, U.K. The Danish company made a sweeping strategic announcement to cut jobs, pause dividend payments, and exit some markets.Peter Titmuss—UCG/Universal Images Group/Getty Images

Danish company Orsted has struggled to keep its promising wind projects alive in recent times. High costs tied to inflation, elevated interest rates, and supply crunches took a toll on Orsted as it wrote off $4 billion linked to two large New Jersey wind projects in October. 

At the time, the company described America as the “most painful part of its portfolio” that it would have to make that hard decision of de-risking from—a blow for President Joe Biden’s administration that had pinned great hopes to the country’s investment in green energy.

Now Orsted has announced a much bigger overhaul is in the works—and it involves job cuts, the suspension of dividends at least until 2025, and its exit from several European markets.

The Copenhagen-listed company’s CEO, Mads Nipper, said in a release Wednesday the changes were aimed at reducing risks and turning Orsted into a “leaner and more efficient organization.”

The company, which currently employs over 9,000 people, will trim up to 800 jobs globally and halt dividend payments until 2025. That’s not all—Orsted also plans to quit its markets in Norway, Spain, and Portugal as part of the new effort.  

“2023 was a challenging year for Orsted. We have learned from the challenges and today, we are announcing a robust business plan with revised strategic growth ambitions for 2030,” Orsted’s outgoing chair Thomas Thune Andersen said in a statement. 

“We now have a new plan in place that will more than double Orsted’s capacity by the end of the decade and fulfill our continued ambition to be a major renewable energy company.”

Orsted, which is majority-owned by the Danish government, has had a tumultuous 12 months, navigating high costs while setting its eyes on big expansion plans in the renewable-energy sector. While some of its obstacles were shared by the larger offshore-wind industry, Orsted’s exposure to the U.S.’s nascent offshore-wind industry complicated matters for the company in 2023. 

Less than a year ago, Orsted announced plans to to spend $68 billion in building green power capacity of 50 gigawatts by 2030—but now its 2030 target has been revised down to between 35 and 38 gigawatts. The company’s shares have plummeted nearly 42% in the last year amid economic and operational challenges, which has forced Orsted to take drastic measures in reinventing itself in some ways.

When approached for comment, representatives at Orsted pointed Fortune to the company’s press release announcing its new strategic move.

Rising from the ashes

Although the wind-energy behemoth is facing tricky times, its turnaround plan might set it up for the future if it plays its cards right, Jonathan Robinson, head of global energy and power research at Frost & Sullivan, told Fortune in an email.

Orsted has had to muddle through inflation that hit the global offshore-wind industry the last two years, said Robinson, which is among the reasons investors view it as risky now. 

“They [Orsted] need to project stability, and part of that is focusing their efforts on their core territories, and minimizing exposure to offshore wind overall. If they can show that they have got things under control and are delivering projects profitably then they will have the chance to expand their operations in the future,” Robinson said.

There are a few things that work in favor of Orsted now: Costs will start cooling in the current year, and governments are already starting to show signs of offering more incentives to offshore wind companies, he said. 

Supply-chain snarls have also been easing compared to earlier years—as seen in the case of Vestas, the world’s largest wind-turbine maker that’s also from Denmark.

“The mood music for the industry should be very different in 2025 and Orsted should be able to ride that to recover some of the ground they have lost,” Robinson said, adding there’s no dearth of opportunities for Orsted in its core markets like Denmark, Germany, Netherlands, Poland, and the U.K. 

“Most of these countries cannot take their decarbonization to the next level without offshore wind,” Robinson said, which could mean more growth on the horizon.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Chinese court rules firms can’t lay off workers on AI grounds
AIChina
Chinese court rules firms can’t lay off workers on AI grounds
By Victor Swezey and BloombergMay 3, 2026
2 hours ago
Iran has collected a ‘pittance’ of less than $1.3 million in Hormuz tolls, Bessent says, as currency dives to fresh record low
PoliticsIran
Iran has collected a ‘pittance’ of less than $1.3 million in Hormuz tolls, Bessent says, as currency dives to fresh record low
By Adam Schreck, Melanie Lidman and The Associated PressMay 3, 2026
2 hours ago
Landlords who were barred from evicting tenants during COVID are in settlement talks with DOJ to recoup as much as $1.5 billion
Real EstateHousing
Landlords who were barred from evicting tenants during COVID are in settlement talks with DOJ to recoup as much as $1.5 billion
By Michael Casey and The Associated PressMay 3, 2026
3 hours ago
The dollar has fallen 10% under Trump. It helps big multinational companies but is a ‘hidden tax’ raising costs from vacations to groceries
North AmericaCurrency
The dollar has fallen 10% under Trump. It helps big multinational companies but is a ‘hidden tax’ raising costs from vacations to groceries
By Matt Sedensky and The Associated PressMay 3, 2026
3 hours ago
He started as a part-time Starbucks barista at 17. Now he’s an exec designing the menu
SuccessCareer Advice
He started as a part-time Starbucks barista at 17. Now he’s an exec designing the menu
By Orianna Rosa RoyleMay 3, 2026
4 hours ago
America’s twin scarcities: The 4-million-unit shortage in both housing and childcare is breaking families
Real EstateHousing
America’s twin scarcities: The 4-million-unit shortage in both housing and childcare is breaking families
By Sydney LakeMay 3, 2026
5 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
2 days ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
1 day ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
7 hours ago
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
1 day ago
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
1 day ago
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.