• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

2

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

3

'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt

1

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling

2

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

3

'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
RetailLuxury
Europe

Lamborghini busted through high inflation and a cost-of-living crisis in 2023 to hit record sales. CEO hails ‘historic milestone’

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
January 17, 2024, 6:43 AM ET
Lamborghini CEO Stephan Winkelmann standing beside a white Lamborghini car
Lamborghini had a record 2023, just as it turned 60. Matias J. Ocner—Miami Herald/Tribune News Service/Getty Images

Italian luxury carmaker Lamborghini has driven its way to new highs in 2023. Apart from marking its 60th anniversary, the year also created history for the marque.

The company, which makes Urus SUVs and Revuelto hybrid cars, witnessed record demand last year as sales topped 10,000—a 10% increase from 2022 and Lamborghini’s first time hitting five-figure vehicle sales. 

“It’s a true source of pride for the whole company to have surpassed the 10,000-car delivery mark. Playing a role in achieving this milestone for Lamborghini is an honor for me,” Lamborghini chairman and CEO Stephan Winkelmann said in a statement Tuesday. The countries clocking in the strongest boosts in sales were the U.S., Germany, China and Britain.

“I am so incredibly proud to announce that we have reached another historic milestone,” Winkelmann said in a LinkedIn post following the results.

The strong earnings don’t come as a total surprise—Lamborghini has seen demand for its high-end cars steadily climb over the years. In fact, when it announced its half-year results with a 6.7% year-over-year revenue increase to €1.42 billion ($1.54 billion), Winkelmann said that achieving the 10,000 mark was a “feasible goal” for 2023. The Sant’Agata Bolognese, Italy-based company’s output has been ramped up in recent years, thanks to steady demand for its Urus and Huracán cars (they cost up to $270,000 and $345,000, respectively).  

Volkswagen-owned Lamborghini isn’t alone in benefiting from the appetite for luxury cars—its Italian competitor Ferrari saw record 2022 results with an 18.5% jump in total car shipments of just above 13,200. While it hasn’t released its 2023 results yet, Ferrari saw a surge in car demand in the third-quarter and raised its full-year guidance.

“The order book remains at highest levels reflecting strong demand across all geographies, covering the entire 2025,” Ferrari CEO Benedetto Vigna said in a November statement, adding that “personalization” of vehicles had been a key profit driver in the third-quarter.  

No luxury slump here

The wealthy seem to continue fueling the luxury car market just as other parts of the luxury industry are reeling from slow business and a pull-back in spending. Take the British trench coat-maker Burberry, for instance. It suffered through sluggish sales for the better part of 2023, and last week, the company lowered its full-year profit forecast as a result of that.

The French behemoth LVMH, which is considered the bellwether of the luxury industry, saw its revenue growth ease last quarter, pointing to a reversal of the big spending trend seen during the COVID-19 pandemic. The Paris-based conglomerate will announce full-year results next week. 

Lamborghini, for its part, could be a few years away from seeing a slump in its business—its Revuelto cars are sold out until 2026. But it might have a different set of challenges to face this year as it follows the suite of other automakers in pivoting to EVs. The Italian marque is looking to electrify all its cars, which could be either a hybrid or fully-electric version, by the end of 2024. It has also begun working on Lanzador, its first all-electric model that’s set to go into production in 2028. Given that its hybrid cars are showing strong gains, its future EV rodeo might just continue to deliver healthy results—or at least, Winkelmann seems optimistic about it.        

“As always, we’re not stopping at individual targets. In fact, we’re more than ready to take on even more exciting new challenges in 2024,” the Lamborghini chief wrote in a LinkedIn post Tuesday.

Representatives at Lamborghini didn’t immediately return Fortune‘s request for comment.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Retail

Victoria’s Secret CEO rejected ‘woke-washing’ and endless sales cycles—and it’s paying off
RetailVictoria's Secret
Victoria’s Secret CEO rejected ‘woke-washing’ and endless sales cycles—and it’s paying off
By Eva RoytburgJune 2, 2026
19 hours ago
petersson
ConferencesCOO Summit
Anthropic’s office launched an AI-run vending machine. It evolved into AI-run stores and cafes within a year
By Nick LichtenbergJune 2, 2026
22 hours ago
Macy's collage
Magazine250 Years of Innovation
An AI overhaul at Macy’s is fueling the 168-year-old retailer’s turnaround
By Phil WahbaJune 2, 2026
1 day ago
How to save the internet—according to Sam Altman’s all-seeing Orb  
EuropeEurope
How to save the internet—according to Sam Altman’s all-seeing Orb  
By Sam BirchallJune 1, 2026
2 days ago
Delta has trained its passengers to pay premium prices. Here’s how it plans to get even more from them
C-SuiteAir Travel
Delta has trained its passengers to pay premium prices. Here’s how it plans to get even more from them
By Phil WahbaMay 30, 2026
4 days ago
Tomatoes become the latest symbol of the affordability crisis as prices rose over 40% from last year
EconomyGrocery
Tomatoes become the latest symbol of the affordability crisis as prices rose over 40% from last year
By The Associated Press and Matt SedenskyMay 29, 2026
5 days ago

Most Popular

Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
North America
Social Security unraveling: 7,100 workers sacked, performance metrics retired, disability claims falling
By Katie Savin, Callie Freitag, Matthew Borus and The ConversationJune 2, 2026
1 day ago
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
Environment
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
2 days ago
'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
Banking
'Where we are today is frightening': a Pulitzer-winning historian sees a doomsday scenario involving China and the national debt
By Nick LichtenbergJune 2, 2026
1 day ago
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
Energy
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
By Melissa HancockJune 1, 2026
2 days ago
Cognizant CEO says AI is remaking middle managers into player-coaches who can 'both  execute and develop others'
Newsletters
Cognizant CEO says AI is remaking middle managers into player-coaches who can 'both execute and develop others'
By Diane BradyJune 2, 2026
1 day ago
Current price of oil as of June 2, 2026
Personal Finance
Current price of oil as of June 2, 2026
By Joseph HostetlerJune 2, 2026
1 day ago