• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
RetailCareers
Europe

Holiday hiring has changed a lot since 2022–and data offers a sneak peek into the widening economic gulf between the U.S. and the U.K. this Christmas

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
December 1, 2023, 5:00 AM ET
In the U.S., the picture around holiday jobs looks more subdued, particularly through the lens of the country’s biggest revenue maker, Walmart.
In the U.S., the picture around holiday jobs looks more subdued, particularly through the lens of the country’s biggest revenue maker, Walmart.Patrick T. Fallon—Bloomberg/Getty Images

The holiday rush is in full swing as retailers dress their stores with decorations and unveil the latest toys and games to entice seasonal shoppers. However, there’s a noticeable disparity in the demand for workers between the two sides of the Atlantic, and it’s not necessarily where you’d expect.

The U.K. appears to be in a seasonal hiring frenzy. Some of the country’s biggest retailers have ramped up recruitment ahead of Christmas. Sainsbury’s, Tesco, and John Lewis are hiring more than 60,000 people combined this holiday season, the retailers said in separate press releases.

Workers also seem hungrier than ever for short-term work to get them through the holidays. According to data from the hiring platform Indeed, searches for holiday jobs are up more than 30% from last year, when a cost-of-living crisis had begun to sweep across the U.K. 

In the U.S., meanwhile, the picture around holiday jobs looks more subdued, particularly through the lens of the country’s biggest revenue maker, Walmart.

Maren Dollwet Waggoner, Walmart’s senior vice president of people, indicated in a LinkedIn post that the company wouldn’t be engaging in a rush of seasonal hiring this year.

“I’m also excited that we’re staffed and ready to serve customers this holiday season. We’ve been hiring throughout the year to be sure we’re ready to serve customers however they want to shop,” said Waggoner.

Last year, Walmart hired 40,000 seasonal workers to get it through the busy Christmas period even as inflation stood at nearly 6.5%, more than twice the rate it is now.

Walmart’s latest move may indicate a quieting in the U.S. jobs market. According to data from Indeed, seasonal job postings from employers in the U.S. are down 6% on 2022.

Jobs citing an “urgent” need to be filled have declined by a third.

A report from Challenger, Gray & Christmas, first shared with Reuters, cast a similarly ominous light on hiring in the States, suggesting recruitment would drop to levels last seen during the financial crisis of 2008.

Jack Kennedy, a senior economist at Indeed, told Fortune that big U.S. retailers appear content to ride out the impending holiday period at their current staffing levels, hesitant to put more costs into a potentially suppressed spending environment.

U.S holiday spending on track

However, it’s highly unlikely that the U.K. leading the U.S. in short-term hiring reflects the strength of their respective economies. In fact, it’s probably the opposite.

Jack Kleinhenz, the chief economist of the National Retail Federation (NRF), suspects holiday hiring may be subdued in the U.S. because, as Walmart’s Waggoner said in her post, the positions have already been filled on a full-time basis, offering workers a more secure form of employment.

That might be seen in a renewed vigor among U.S. shoppers.

The country has been emboldened by falling inflation and better-than-expected Q3 GDP data, which grew at an annualized 4.9%. With rising disposable household income contributing to that rise, fears of a recession have broadly been put to bed. 

Over Christmas, the NRF expects record spending from consumers, growing as much as 4% to $966.6 billion. Research from AdobeDigital Insights has U.S. holiday spending increasing 4.8% this year.

“We know that wages and salaries have been up. We’ve also seen over the last few years that homes are worth more, so they have equity that they can think about. So it’s a number of factors that are fitting together as puzzle pieces for this holiday season,” the NRF’s Kleinhenz told Fortune.

While there is still some sluggishness among U.S. consumers, they appear to be holding up better than in the U.K. 

The Bureau of Labor Statistics doesn’t expect much of a labor market slowdown in the new year. The group forecasts the U.S. labor market to add nearly 5 million jobs in 2024.

Bleak Christmas, bleaker 2024 for the U.K.

By comparison, the U.K. looks to be entering a particularly bleak winter. 

Inflation in the country has been stubborn at best. Consumer prices rose at an annual rate of 6.7% last September, with food and alcohol elevated at more than 12% growth.

Unexpectedly low CPI of 4.6% in October, however, offered a ray of light. Higher interest rates — resting at 5.25% — have also put the squeeze on spending from another angle.

Meanwhile, the U.K. economy is stagnating, with the latest data showing no GDP growth in the three months to September.

Indeed’s Kennedy says job applications in the U.K. are likely driven by the need among Brits to make ends meet, rather than a sign of a hot economy. That’s no surprise when observing the country’s own spending outlook.

Several surveys now paint the typical British shopper as anxious, thrifty, and prepared to find bargains while spending less altogether.

A forecast from PwC predicted that a third of U.K. shoppers would cut their spending this holiday season. Accenture doubled down on that gloom, forecasting two-thirds of Brits to cut back on spending, Reuters reported. 

Inevitably, the search for bargains is coming back into focus.

“What seems to be happening is that consumers are acknowledging that they’re going to be spending for this holiday season, and so they’re being a little bit more controlled in levels of preseason spending,” said Vivek Pandya, lead analyst at Adobe Digital Insights.

Pandya says retailers will need to be forthcoming with discounts to appeal to shoppers.

The conditions set the U.K. economy up not just for a bleak Christmas but also an unhappy New Year.

The dial on economic growth is unlikely to move much in the next couple of years. KPMG forecasts 0.3% GDP growth in 2024, a view also held by the British Chamber of Commerce. 

The Institute for Fiscal Studies also anticipates a steep rise in unemployment to as high as 6% next year.

Rather than a sign of resurgence, a spate of holiday hiring might just be another reminder of a widening economic gap across the Atlantic.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Retail

Honda recalls nearly 900,000 cars thanks to rear suspension problems
RetailHonda
Honda recalls nearly 900,000 cars thanks to rear suspension problems
By The Associated PressJune 10, 2026
5 hours ago
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
C-Suitecreator economy
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
By Sam BirchallJune 10, 2026
12 hours ago
Matt Damon and Gary White.
EnvironmentWaters
Corporate America has been draining the world’s water. Matt Damon’s new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
1 day ago
Chinese beauty brands flock to Southeast Asia as their first step in going global
RetailChina
Chinese beauty brands flock to Southeast Asia as their first step in going global
By Angelica AngJune 9, 2026
2 days ago
John Furner, CEO, Walmart US
SuccessCost of living
Walmart CEO John Furner says even wealthy shoppers are now shopping at the discount grocery chain as high prices stretch six-figure earners
By Emma BurleighJune 8, 2026
2 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
SuccessThe Promotion Playbook
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
1 day ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago