• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
TechUkraine
Europe

Star Wars’ Mark Hamill is leading a drive to send drones to Ukraine. Now he’s also the voice of the country’s air raid system

By
John Leicester
John Leicester
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
John Leicester
John Leicester
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 28, 2023, 8:48 AM ET
When air raid alarms sound in Ukraine, they also trigger a downloadable app that has been voiced by “Star Wars” actor Mark Hamill. With his gravely but also calming baritone, he urges people to take cover.
When air raid alarms sound in Ukraine, they also trigger a downloadable app that has been voiced by “Star Wars” actor Mark Hamill. With his gravely but also calming baritone, he urges people to take cover. Jordan Strauss—Invision/AP
Add Fortune on Google for similar content.

“Attention. Air raid alert,” the voice says with a Jedi knight’s gravitas. “Proceed to the nearest shelter.”

It’s a surreal moment in an already surreal war: the grave but calming baritone of actor Mark Hamill, Luke Skywalker of “Star Wars,” urging people to take cover whenever Russia unleashes another aerial bombardment on Ukraine.

The intrusion of Hollywood science-fiction fantasy into the grim daily realities of war in Ukraine is a consequence of Hamill’s decision to lend his famous voice to “Air Alert” — a downloadable app linked to Ukraine’s air defense system. When air raid sirens start howling, the app also warns Ukrainians that Russian missiles, bombs and deadly exploding drones may be incoming.

“Don’t be careless,” Hamill’s voice advises. “Your overconfidence is your weakness.”

The actor says he’s admired — from afar, in California — how Ukraine has “shown such resilience … under such terrible circumstances.” Its fight against the Russian invasion, now in its second year, reminds him of the “Star Wars” saga, he says — of plucky rebels battling and ultimately defeating a vast, murderous empire. Voicing over the English-language version of the air-raid app and giving it his “Star Wars” touch was his way of helping out.

“A fairy tale about good versus evil is resonant with what’s going on in Ukraine,” Hamill said in an interview with The Associated Press. “The Ukrainian people rallying to the cause and responding so heroically … It’s impossible not to be inspired by how they’ve weathered this storm.”

When the dangers from the skies pass, Hamill announces via the app that “the air alert is over.” He then signs off with an uplifting: “May the Force be with you.”

Hamill is also raising funds to buy reconnaissance drones for Ukrainian forces on the front lines. He autographed “Star Wars”-themed posters that are being raffled off.

“Here I sit in the comfort of my own home when in Ukraine there are power outages and food shortages and people are really suffering,” he said. “It motivates me to do as much as I can.”

Although the app also has a Ukrainian-language setting, voiced by a woman, some Ukrainians prefer to have Hamill breaking the bad news that yet another Russian bombardment might be imminent.

On the worst days, sirens and the app sound every few hours, day and night. Some turn out to be false alarms. But many others are real — and often deadly.

Bohdan Zvonyk, a 24-year-old app user who lives in the repeatedly struck western city of Lviv, says he chose Hamill’s voiceover rather than the Ukrainian setting because he is trying to improve his English. He’s a “Star Wars” fan, too.

“Besides,” he said, “we could use a little bit of the power that Hamill wishes us.”

After one alert, Zvonyk was riding a trolley bus when Hamill’s voice rang out from his phone. He said the man in front “turned to me and said, smiling: ‘Oh, those damn Sith,'” to describe Russian forces. The Sith are the malevolent enemies of the do-gooding Jedi.

Olena Yeremina, a 38-year-old business manager in the capital, Kyiv, said Hamill’s “May the Force be with you” signoff at first made her laugh. Now its enduring humor gives her strength.

“It’s a very cool phrase for this situation,” she said. “I wouldn’t say that I feel like a Ukrainian Jedi, but sometimes this phrase reminds me to straighten my shoulders and keep working.”

Sometimes it can be wise to shut Hamill off. Yeremina forgot to do that on a trip outside Ukraine — to Berlin — and paid for the error when the alarm started shrieking at 6 a.m. and, again, when she rode the subway in the German capital. She wasn’t alone. Another person in the subway car also had the app and it erupted, too. The two of them first cursed, but then “it made both me and that person smile,” Yeremina recalled.

Ajax Systems, a Ukrainian security systems manufacturer that co-developed the app, hopes Hamill’s star power will encourage people outside Ukraine to download it — so they get a taste of the angst heaped on Ukrainians by nerve-shredding alarms and airborne death and destruction.

“With Mark’s approach, it won’t be so terrifying,” said Valentine Hrytsenko, the chief marketing officer at Ajax. “But they will understand somehow the context.”

In the invasion’s first year, air-raid alarms sounded more than 19,000 times across the country, so “of course people are getting tired,” he said. The app has been downloaded more than 14 million times. Hrytsenko is among those who use its English-language setting to hear Hamill’s voice.

“For Star Wars fans, it sounds really fantastic,” he said. “It’s kind of a Ukrainian mentality to find some humor even in the bad situation or to try to be positive.”

Hamill is pleased that the sci-fi saga is again transporting people, even if just temporarily, to its galaxy far, far away.

“It does inspire people,” he said. “Everyone flashes back to being 6 years old again. And if the movie can help people get through hard times, so much the better.”

Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today.
About the Authors
By John Leicester
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

fl
North AmericaElections
Trump-backed hopeful to succeed DeSantis unveils plan to protect local water, electricity from data centers
By Matt Brown and The Associated PressJuly 21, 2026
6 minutes ago
Bolt CEO Ryan Breslow
CommentaryHuman resources
The CEO who fired HR was right. About the wrong thing.
By KeyAnna SchmiedlJuly 21, 2026
18 minutes ago
‘We all failed’: Former Disney CEO Michael Eisner on Hollywood, video games and the big question of IP
Arts & EntertainmentDisney
‘We all failed’: Former Disney CEO Michael Eisner on Hollywood, video games and the big question of IP
By Joshua HongJuly 21, 2026
18 minutes ago
Jersey Mike's Subs restaurant.
C-SuiteCFO Daily
Jersey Mike’s tests how far investors will stretch on restaurant IPO valuations
By Sheryl EstradaJuly 21, 2026
27 minutes ago
all five founders of SkyPilot pose for a photo
Startups & VentureTerm Sheet
SkyPilot, from Databricks’ cofounder, raises $20M to be the Switzerland of AI compute
By Lily Mae LazarusJuly 21, 2026
40 minutes ago
chad
AIConsulting
Exclusive: KPMG and OpenAI bet the future of software is ‘headless’ — and the future of work is mostly talking
By Nick LichtenbergJuly 21, 2026
2 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
18 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
22 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
1 day ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
1 day ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.