• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

3

Current price of oil as of June 1, 2026

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

3

Current price of oil as of June 1, 2026
PoliticsUkraine invasion
Europe

Russia’s rebranded McDonald’s chain reportedly considers 8 new names, including ‘The Same One’ and ‘Available Cash Register’, as it unveils new logo

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
June 10, 2022, 6:54 AM ET

The Russian fast-food chain that was formerly McDonald’s before the company pulled out of the country has unveiled its new logo and potential new names.

McDonald’s announced in March that it would temporarily close all of its stores in Russia, before completely pulling out of the market it had been a part of for 32 years last month.

Sistema PBO, the company that now manages the Russian business previously owned by McDonald’s, unveiled the firm’s new logo this week as it prepares to reopen its first string of restaurants in Moscow on June 12.

The reopening coincides with Russia Day, an annual national holiday.

This is the new logo that will replace the McDonalds logo in Russia.

The reopening is timed to coincide with Russia Day. pic.twitter.com/3rAgOUsA2J

— Lexi (@newslexi) June 10, 2022

The new logo—which is comprised of a circle and two lines—represents two French fries and a burger, Sistema told Russian state-run news agency TASS on Thursday.

“The green background of the logo symbolizes the quality of products and service that our guests are accustomed to,” a spokesperson said. “The logo will be used in the advertising campaign that we are launching today.”

Meanwhile, it was reported by Russian newspaper Izvestia on Friday that Sistema had submitted eight potential names for the rebranded business to Rospatent, the government agency that oversees intellectual property.

The names under consideration include “Tot Samyi,” which means “the same one” according to a BBC translation, and “Svobodnaya Kassa,” which the BBC translated to “available cash register.”

According to TASS, some former McDonald’s restaurants in Moscow have been renamed “Mak” on Yandex Maps, a Russian web mapping service.

Sistema told the government-controlled news agency on Friday that the name was temporary.

Izvestia reported earlier this week that many well-known items from the McDonald’s menu would undergo a rebranding when the restaurants reopened, with a Filet-o-Fish becoming a Fish Burger and Chicken McNuggets to simply be named “nuggets.”

Oleg Paroev, who was the CEO of McDonald’s in Russia and remains at the helm of the business under its new brand and owner, told TASS this week that around 200 restaurants would be reopened with the new marketing by the end of June.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Politics

Trump tells Netanyahu, ‘You’re f—ing crazy’ and Wall Street sees it as a sign he’s losing patience with the war and wants it done
InvestingMarkets
Trump tells Netanyahu, ‘You’re f—ing crazy’ and Wall Street sees it as a sign he’s losing patience with the war and wants it done
By Jim EdwardsJune 2, 2026
2 hours ago
Donald Trump smirks and tilts his head slightly to the side.
LawTariffs
After issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
By Sasha RogelbergJune 1, 2026
19 hours ago
The Strait of Hormuz is splitting into U.S. and Iranian lanes as ship traffic picks up even while fighting intensifies
EnergyIran
The Strait of Hormuz is splitting into U.S. and Iranian lanes as ship traffic picks up even while fighting intensifies
By Jason MaJune 1, 2026
21 hours ago
Malaysia bans children under 16 from using social media
AsiaSocial Media
Malaysia bans children under 16 from using social media
By The Associated Press and Eileen NgJune 1, 2026
22 hours ago
gp
PoliticsElections
‘Being married is hard’: Graham Platner’s wife rips media reports of her husband’s sexual texts as ‘gossip’
By Jesse Bedayn, Kimberlee Kruesi and The Associated PressMay 31, 2026
1 day ago
Israel expands Lebanon assault with Iran-U.S. talks in balance
PoliticsIran
Israel expands Lebanon assault with Iran-U.S. talks in balance
By Dana Khraiche, Galit Altstein and BloombergMay 31, 2026
2 days ago

Most Popular

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
Environment
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
18 hours ago
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
Energy
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
By Melissa HancockJune 1, 2026
21 hours ago
Current price of oil as of June 1, 2026
Personal Finance
Current price of oil as of June 1, 2026
By Joseph HostetlerJune 1, 2026
23 hours ago
Current price of silver as of Monday, June 1, 2026
Personal Finance
Current price of silver as of Monday, June 1, 2026
By Joseph HostetlerJune 1, 2026
24 hours ago
After issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
Law
After issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
By Sasha RogelbergJune 1, 2026
19 hours ago
The Strait of Hormuz is splitting into U.S. and Iranian lanes as ship traffic picks up even while fighting intensifies
Energy
The Strait of Hormuz is splitting into U.S. and Iranian lanes as ship traffic picks up even while fighting intensifies
By Jason MaJune 1, 2026
21 hours ago