• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The CoinsDonald Trump

Trump crypto project gets $30 million investment from Sun

By
Teresa Xie
Teresa Xie
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Teresa Xie
Teresa Xie
and
Bloomberg
Bloomberg
Down Arrow Button Icon
November 25, 2024, 5:34 PM ET
Donald Trump at the Bitcoin 2024 conference in Nashville on July 27.
Donald Trump at the Bitcoin 2024 conference in Nashville on July 27.Brett Carlsen—Bloomberg via Getty Images
Add Fortune on Google for similar content.

The controversial China-born crypto entrepreneur Justin Sun has invested $30 million in President-elect Donald Trump’s World Liberty Financial, making him the largest investor in the decentralized finance project.

Recommended Video

“The U.S. is becoming the blockchain hub, and Bitcoin owes it to @realDonaldTrump!,” Sun, the founder of the cryptocurrency firm Tron, announced in a post on X Monday. “TRON is committed to making America great again and leading innovation.” A spokesperson for Sun didn’t immediately respond to a request for comment.

“We’re excited about the momentum experienced by World Liberty Financial, and this sizable purchase of WLF tokens underscores the early success of this project,” a spokesperson for World Liberty said in a statement. “Indeed, there have been several significant purchases in recent weeks, and we are confident in our future success as we build a platform that promotes freer and fairer finance. We expect more such developments to happen in the coming weeks and months.”   

The US Securities and Exchange Commission sued Sun in March 2023 for allegedly violating securities rules. The lawsuit, filed in federal court in New York, claims that Sun worked with companies he owns and controls to engineer the offer and sale of the unregistered securities. It also accuses the crypto entrepreneur of breaking antifraud and market manipulation rules. Sun has said in the past that he believes that an SEC court filing accusing him and several of his firms of violating securities rules “lacks merit.”

Earlier this year, USDC stablecoin issuer Circle axed their support for the Tron blockchain — attributing the decision to a “risk management framework” that “continually assesses the suitability of all blockchains” for the stablecoin.

Read More: Stablecoin USDC Ditches Tron Network, Cites Risk Management

Trump-backed World Liberty Financial, launched a day after the former president emerged from a second apparent assassination attempt, is being promoted by Trump and his sons as part of the DeFi movement, which seeks to democratize access to financial services though the elimination of intermediaries. During World Liberty’s initial launch, the Wilmington, Delaware-based project planned to raise $300 million at a $1.5 billion valuation. However, it recently disclosed that its $300 million offering of tokens is primarily being marketed offshore.

World Liberty filed a notice with American regulators on the offering, stating that it “currently only plans” to sell $30 million of tokens in the US. After reaching the $30 million threshold, World Liberty will terminate the US offering, even though the company has some $288.5 million of tokens available for sale, according to the document.

Trump has been a recent and vocal proponent of digital assets like Bitcoin. Last week, Bloomberg News reported that Trump Media & Technology Group Corp. is in talks to buy the digital-asset marketplace Bakkt Holdings Inc., citing people familiar with the discussions who asked not to be named sharing private information. Trump owns more than 50% of TMTG, which operates Truth Social, a social media site.

Donald Trump is listed as World Liberty Financial’s chief crypto advocate, while his sons, Eric, Donald Jr. and Barron Trump are named as its web3 ambassadors. The project also includes Paxos co-founder Rich Teo as its stablecoin and payment lead, as well as Luke Pearson, a senior research cryptographer for Polychain.

Read More: Trump’s World Liberty to Mainly Sell Digital Tokens Outside US

Just two days ago, Sun announced that he paid $6.2 million for a banana duct-taped to a wall, as part of a piece of work by Italian artist Maurizio Cattelan. 

The price of Tron’s TRX token dropped about 5% to around 20 cents on Monday. It has climbed about 87% this year.    

About the Authors
By Teresa Xie
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in The Coins

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in The Coins

A picture of Bitcoins
The CoinsCryptocurrency
The crypto market may be out of gas as Bitcoin dips under $100k and altcoins plummet
By Carlos GarciaNovember 6, 2025
8 months ago
Brad Garlinghouse smiles at the camera.
The CoinsVenture Capital
Ripple says Fortress, Citadel Securities invest $500 million
By Emily Mason and BloombergNovember 5, 2025
8 months ago
A man in a black hoodie and glasses is speaking
The CoinsCryptocurrency
Altcoin giant Animoca Brands aims to go public next year, listing will test investor appetite for exotic crypto assets
By Carlos GarciaNovember 4, 2025
8 months ago
A man tries to pull a coin with a BTC logo up a mountain.
The CoinsBitcoin
Crypto’s big ‘Uptober’ ends with a whimper, Bitcoin down 4%
By Carlos Garcia and Ben WeissOctober 31, 2025
8 months ago
Two men are looking at monitors while trading
The CoinsCryptocurrency
Crypto’s second wave of ETFs arrives, investors snap up new Solana offering
By Carlos GarciaOctober 31, 2025
8 months ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
8 months ago

Most Popular

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
1 day ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
3 days ago
The stock market is about to suffer a 'snapback' and will lose much of this year's gains as 'speculation is hitting extreme levels,' BofA warns
Investing
The stock market is about to suffer a 'snapback' and will lose much of this year's gains as 'speculation is hitting extreme levels,' BofA warns
By Jason MaJuly 5, 2026
1 day ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
4 days ago
Gen Z was 'jaded about employment before we ever entered the workforce'—now psychologists say the stare has hardened into something worse
Economy
Gen Z was 'jaded about employment before we ever entered the workforce'—now psychologists say the stare has hardened into something worse
By Nick LichtenbergJuly 6, 2026
18 hours ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.