• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
CommentaryCryptocurrency

Why embracing Bitcoin would be a low-risk, high-reward strategy for Trump

By
Brian Morgenstern
Brian Morgenstern
Down Arrow Button Icon
By
Brian Morgenstern
Brian Morgenstern
Down Arrow Button Icon
January 27, 2024, 7:00 AM ET
Chip Somodevilla—Getty Images

A central bank digital currency, or CBDC, was once an idea confined to water cooler conversations among economists. But last week, former President Donald Trump catapulted the CBDC controversy to the front of the campaign trail. At an event on Jan. 18, he promised supporters, “As your president, I will never allow the creation of a central bank digital currency. This would be a dangerous threat to freedom, and I will stop it from coming to America.” The crowd roared.

So what is a CBDC? Why is Trump suddenly talking about it? And what does a digital dollar have to do with Bitcoin and the future of money?

In short, a CBDC is a digital dollar created by the federal government. This may sound benign at first. But effectively giving the government digital control over consumer bank accounts has profound implications for privacy and freedom.

Both the virtue and the vice of a CBDC is that it is a form of programmable money. The programmability of a CBDC could empower governments to micro-target stimulus packages and transmit money more efficiently. But it could also enable governments to manipulate how and where we spend our money, going so far as to turn it on and off.

Nowhere is the threat of a government-controlled digital currency more evident than in China, which was the first major economic power to launch a CBDC. China is currently exploring ways to exploit the “programmable features” of its CBDC, which will empower CCP bureaucrats to put an expiration date on money, restrict spending to certain sectors, and even tie it to a citizen’s social credit score.

In China, a CBDC will enable the kind of central planning Karl Marx could have only dreamed of. It’s no wonder then that Democrats and Republicans alike despise the idea. Having seen the social experiment going on in China, many have a legitimate fear that a CBDC would allow the federal government to control their money and track their spending. That’s why nearly 75% of Americans are opposed to a government-backed digital dollar where such tracking would be possible, according to a recent survey from Cato.

Trump appears to have intuited that a CBDC is the undiscovered third rail of American politics. And so, he is railing against it in hopes of galvanizing liberty-minded Republicans in the primary with an eye toward privacy-minded Democrats and independents in the general. With this strategy, Trump aims to contrast himself with President Joe Biden, who signed an executive order in March 2022 to place “urgency on research and development of a potential United States CBDC.” Biden has failed to recognize just how controversial a CBDC would be with his own supporters—a mistake Trump is keen to exploit.

By opposing a CBDC, Trump aims to tap into a new well of support, particularly among experienced voters weary of government overreach. But beneath that well is an even larger reservoir of political energy just waiting to be unleashed: the younger and more diverse Bitcoin vote.

For many, waking up to the dangers of a CBDC is the first step in embracing Bitcoin. That’s because Bitcoin is anti-CBDC technology. While a CBDC is a form of programmable money that governments can manipulate, Bitcoin is a decentralized currency that no one controls—one resistant to both central bank manipulation and government censorship.  

So what does this all mean for the 2024 campaign? To shore up his anti-CBDC bona fides, the next logical step for Trump could be to embrace Bitcoin. This would not only cement his support among pro-privacy Americans, it would curry favor with the crypto vote, which is positioned to be one of the most consequential constituencies this November.

In 2020, the digital asset voter was all but non-existent. Bitcoin was just starting a historic bull run. Many Americans did not understand it yet, thought it was a “scam,” or had concerns regarding its relationship with the U.S. dollar.

Fast-forward to today: An eye-popping 52 million Americans own digital assets, including 18% of Republicans and 22% of Democrats. Coinbase reports that the population of owners is greater than the number of Americans who directly own stock or use rideshares each month. The owners tend to be younger and span ethnic and political demographics.

In light of this bourgeoning population, multiple presidential primary candidates have outlined policy agendas to protect the right to own Bitcoin and cryptocurrencies. And premier financial institutions like BlackRock and Fidelity have just launched the first spot Bitcoin ETFs.

In sum, digital asset enthusiasts have become a political force to be reckoned with.

Just last month, an alliance of industry-aligned super PACs announced that they had collectively raised $78 million. They aim to increase that total to $100 million this quarter to support pro-innovation candidates. On a grassroots level, voters who own digital assets are poised to play a powerful role as well, especially in key battleground states. 

Consider New Hampshire, Nevada, Ohio, and Pennsylvania. According to a Morning Consult poll, 18% of voters across these four states own digital assets. And of these voters, 55% said they would be less likely to support a candidate who stands in the way of crypto values. Those values include a desire to build an ownership economy, coupled with a distrust of the current economic system run by government agencies and large financial institutions.

In other words, these issues are top priorities for up to 1.9 million voters across these four swing states alone. In states that were decided by just thousands of votes in 2020, this new coalition of digital asset diehards could be enough to swing the election. 

The question is, does Trump care?

While he’s been critical of digital assets in the past, there is growing evidence that he is changing his tune. Before raising the alarm on the dangers of CBDCs, Trump dipped his toes into crypto by raising millions of dollars through the launch of his own NFT collection.

Trump has already embraced crypto to gin up support among voters—and he could do so again by espousing a pro-Bitcoin agenda. In so doing, he could win converts among a voting group that the Biden administration has been openly hostile to. And he could gain instant access to millions of new voters and tens of millions of dollars in financial backing from heavyweight Super PACs.

Herein lies the beauty of embracing Bitcoin: As a financial investment, it has historically been viewed as high-risk, high-reward. As a political gambit, however, it is low-risk, high-reward. Much like opposing a CBDC, supporting the right to own Bitcoin and crypto is a dealmaker for millions of Americans and a dealbreaker for almost none. And if anyone can recognize a good deal, it’s Donald Trump.

Brian Morgenstern is head of public policy at Riot Platforms, Inc., one of the largest publicly traded Bitcoin mining enterprises in North America. He was a senior advisor and deputy assistant secretary of the Treasury from 2017 to 2020 and from 2020 to 2021 served as White House deputy press secretary and deputy communications director in the Trump administration. The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Author
By Brian Morgenstern
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

ravi
CommentaryWeather and forecasting
I spent 8 years flood-proofing a city. Capital markets are running out of time to take El Niño seriously
By Ravi S. BhallaJune 13, 2026
12 hours ago
herrin
CommentaryInfrastructure
America just committed $1.2 trillion to fix its infrastructure. We’re still flying blind
By Gregg HerrinJune 13, 2026
14 hours ago
cyber
Commentarycyber
Accenture cyber leads: why hiring more people won’t solve the cybersecurity talent gap
By Harpreet Sidhu and Vikram DesaiJune 13, 2026
14 hours ago
t
CommentaryHospitality
AI is making promises your brand never made. Hotels are paying the price
By Teresa MackintoshJune 13, 2026
15 hours ago
axel
CommentaryEntrepreneurship
Our budgeted $180 million year ended in the red after the Ukraine war. Here’s how we survived
By Axel SöderbergJune 13, 2026
17 hours ago
ss
CommentaryWorld Cup
‘Soccernomics’ co-author: FIFA’s ticket strategy isn’t price discovery, it’s a wealth filter
By Stefan Szymanski and The ConversationJune 12, 2026
1 day ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Sydney LakeJune 13, 2026
14 hours ago
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
AI
Anthropic disables Fable and Mythos AI models after U.S. government bars it from giving foreigners access
By Jeremy KahnJune 13, 2026
20 hours ago
U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
Energy
U.S. energy secretary says 7 million barrels of oil exiting Persian Gulf daily, but Chevron CEO rebuts the claim
By Jordan BlumJune 12, 2026
1 day ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
4 days ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.