How Zebra is redefining frontline work through intelligent operations

Bill Burns, CEO of Zebra Technologies, explores the power of connecting people, data, and automation to drive progress across global industries.

Every industry is under pressure to move faster, work smarter, and prepare for what’s next. To keep pace, it’s critical that frontline operations everywhere are digitized, automated, and intelligent. In this conversation, CEO Bill Burns shares how Zebra Technologies is helping the world’s most dynamic industries adapt and thrive by bridging the physical and digital worlds. From retail and health care to logistics and manufacturing, the company delivers intelligent automation, real-time data insights, and connected technologies that keep operations moving.

At the heart of Zebra Technologies’ mission is a simple idea: Empower people. Whether it’s enhancing decision-making with AI, digitizing workflows, or creating seamless human-machine collaboration, Zebra is enabling frontline workers—and the industries they serve—to be more agile, efficient, and future-ready. Watch the video above to learn more.