Perion CEO Tal Jacobson explains how AI and human creativity can work together to turn creative performance into measurable business outcomes.
Creative has long been recognized as the biggest driver of marketing performance, yet only 3.6% of marketers actively optimize creative in real time. As marketers navigate an increasingly complex omnichannel landscape, many still rely on post-campaign reporting rather than making creative decisions while campaigns are live.
In this video, Perion CEO Tal Jacobson discusses the creative optimization gap and why creative should be treated as a dynamic performance lever. He explains how the company’s AI-native platform enables marketers to optimize campaigns in real time based on business outcomes—not channel metrics—and explores how AI can automate execution and surface insights while humans remain responsible for strategy, storytelling, and emotional connection.
Watch the video above to learn more.