How EXPO 2027 Belgrade signals Serbia’s rise as a global business hub

Dušan Borovčanin and Mihailo Vesović discuss accelerating cross-border innovation, investment, and collaboration.

Serbia’s vision for EXPO 2027 Belgrade goes far beyond delivering a world-class global event—it’s a bold signal of the country’s emergence as a strategic hub for innovation, EU-bound exports, and international investment.

Dušan Borovčanin, advisor to the CEO of EXPO 2027 Belgrade, shares how the event is being developed as a business accelerator, designed to connect global leaders, foster cross-border collaboration, and catalyze long-term partnerships.

Joining the conversation is Mihailo Vesović, deputy director, Chamber of Commerce, Serbia, who highlights the country’s rising profile as a regional production and export engine. With advancing infrastructure, pro-business reforms, and a deep talent pool, Serbia is positioning itself as the launchpad where innovation meets opportunity.

Watch the video above to learn more.