• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechNvidia
Asia

Nvidia’s CEO Jensen Huang warns of a ‘tremendous loss’ if U.S. firms lose access to China’s $50 billion AI market

By
Lionel Lim
Lionel Lim
Asia Reporter
Down Arrow Button Icon
By
Lionel Lim
Lionel Lim
Asia Reporter
Down Arrow Button Icon
May 7, 2025, 5:49 AM ET
Nvidia's CEO Jensen Huang speaks on AI at the return of American manufacturing at the Hill and Valley Forum at the U.S. Capitol on April 30, 2025 in Washington, D.C.
Nvidia's CEO Jensen Huang speaks on AI at the return of American manufacturing at the Hill and Valley Forum at the U.S. Capitol on April 30, 2025 in Washington, D.C.Kevin Dietsch—Getty Images

Washington’s chip controls are denying U.S. companies like Nvidia access to a huge and growing AI chip market in China, CEO Jensen Huang said Tuesday, weeks after the chipmaker admitted it’d take a $5.5 billion hit from blocked sales to the world’s second-largest economy.

“China is a very large market. It’s probably going to be a $50 billion market in the next couple or three years. It’ll be a tremendous loss not to address it as an American company,” Huang said in an interview with CNBC. He added that access to the Chinese AI market would create jobs in the U.S.

Huang has long spoken positively about China and its AI sector, calling it a “key market” for Nvidia in mid-April during a surprise visit to the country. He’s also warned that shutting out the country could hurt the interests of both the U.S. and Nvidia by encouraging “strategic competitors” like Huawei.

Nvidia recently revealed that it would take a $5.5 billion charge after the U.S. decided to bar the chipmaker from selling its H20 chip to China without a license. (Nvidia designed the H20 chip to comply with previous U.S. export controls).

On Tuesday, AMD revealed that it will also take a $1.5 billion hit to revenue from updated U.S. controls. Like Nvidia, AMD also makes graphics processing units (GPUs) that are key to powering AI applications. 

Washington first imposed broad export controls on China in October 2022, and has steadily closed loopholes in its sanctions regime in subsequent years. The rules go beyond Nvidia and AMD to also affect the manufacturers that produce the tools used to make chips. 

U.S. companies like Nvidia may want to keep access to the huge Chinese market, but they may also be worried about growing competition from local players like Huawei. Huang has previously warned that China is not far behind the U.S. in AI competition.

A report from the Center for Strategic and International Studies, a Washington D.C.-based think-tank, released in March said China had “narrowed” the AI gap with the U.S. and that it was unrealistic to expect a lead of more than two years.

China has spent years investing billions into its local semiconductor industry in an attempt to wean itself off of foreign-made chips and chipmaking equipment. Beijing is also encouraging companies to use domestically-made chips where possible. 

Over the weekend, the Financial Times reported that Huawei is building a production line for advanced chips, part of a broader effort to move the entire AI chip chain into China. Huawei is also reportedly gearing up to test its latest Ascend series chip, a competitor to Nvidia’s products.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Lionel LimAsia Reporter
LinkedIn icon

Lionel Lim is a Singapore-based reporter covering the Asia-Pacific region.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Alamar team rings the closing Nasdaq bell while confetti falls.
BankingIPOs
From drought to demand: Biotech IPOs roar back with Kailera and Alamar
By Lily Mae LazarusApril 18, 2026
2 hours ago
dario
AIWhite House
White House chief of staff to meet with Anthropic CEO about dangerous new Mythos model, official says
By Josh Boak, Matt O'Brien and The Associated PressApril 17, 2026
14 hours ago
Exclusive: Adam Silver on winning the Edison Achievement Award: ‘Sports remind us that some of the most important forms of innovation are human’
Arts & EntertainmentSports
Exclusive: Adam Silver on winning the Edison Achievement Award: ‘Sports remind us that some of the most important forms of innovation are human’
By Catherina GioinoApril 17, 2026
16 hours ago
chris lehane
AIOpenAI
OpenAI policy chief says AI companies ‘need to do a much better job’ talking about AI as industry leaders face personal attacks
By Jake AngeloApril 17, 2026
18 hours ago
ranch
North AmericaFood and drink
Ranch dressing’s secret history literally includes a Hidden Valley
By Holly Meyer and The Associated PressApril 17, 2026
18 hours ago
From left to right: Narendra Modi, Sam Altman, and Dario Amodei
AIOpenAI
Illinois is OpenAI and Anthropic’s latest battleground as the state tries to assess liability for catastrophes caused by AI
By Jacqueline MunisApril 17, 2026
19 hours ago

Most Popular

Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
1 day ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
2 days ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
3 days ago
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
Real Estate
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
By Nick LichtenbergApril 17, 2026
1 day ago
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
Energy
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
By Eva RoytburgApril 17, 2026
18 hours ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
2 days ago