• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechTencent
Asia

Tencent quickens AI spending after sales grew fastest since 2023

By
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Bloomberg
Bloomberg
Down Arrow Button Icon
March 19, 2025, 5:38 AM ET
Updated March 19, 2025, 6:42 AM ET
Tencent is among several major Chinese tech names to report this week, wrapping up a closely watched earnings season for a trillion-dollar sector that’s rounding a corner.
Tencent is among several major Chinese tech names to report this week, wrapping up a closely watched earnings season for a trillion-dollar sector that’s rounding a corner. Qilai Shen—Bloomberg via Getty Images

Tencent Holdings Ltd. outlined plans to sharply raise spending on AI infrastructure after posting its fastest pace of revenue growth since 2023, suggesting China’s most valuable company is intent on keeping pace with rivals in the post-DeepSeek era.

Recommended Video

Revenue rose a better-than-projected 11% to 172.5 billion yuan ($23.8 billion) for the three months ended December, while net income almost doubled. The company also unveiled plans to buy back at least HK$80 billion worth of shares and proposed a 32% rise in its annual dividend for 2025. Shares in Prosus NV, a major shareholder, gained more than 1% in Europe.

China’s most valuable company shed light on its AI ambitions—a focus for investors keen to know how it will commercialize artificial intelligence and keep pace with rivals such as Alibaba Group Holding Ltd. after DeepSeek’s emergence galvanized development. Tencent plans to devote a low-teens percentage of its 2025 revenue toward capital expenditures, including on AI infrastructure—more than $10 billion, based on analysts’ projected sales this year. 

Billionaire founder Pony Ma described how Tencent made the “careful consideration” to rely on both in-house and open-sourced models—in much the same way it publishes both its own and third-party games. It plans to use AI to support a broad range of services from its core WeChat service to content. Tencent ramped up its purchases of AI chips in 2024’s final quarter to serve increased demand, which should translate into faster cloud revenue growth, executives said.

“We have adopted a dual-core technical strategy,” Ma told reporters during a briefing. “Throughout our journey in the gaming industry, we have always emphasized a balanced approach between self-developed and licensed games, which complement each other and ultimately deliver the best user experience. We remain committed” to that philosophy.

Tencent is among the major Chinese tech names to report this week, wrapping up a closely watched earnings season for a trillion-dollar sector that’s rounding a corner. 

President Xi Jinping last month met with prominent entrepreneurs including Tencent chief Ma and Alibaba co-founder Jack Ma, signaling Beijing’s softening stance toward a private sector it assailed over three years. Also in attendance were a new generation of founders representing industries like chipmaking, electric vehicles and AI, echoing Xi’s priorities during a tech face-off against the US.

That symposium came just weeks after Hangzhou-based DeepSeek launched a model that rivals OpenAI’s while needing much less computing resources. 

The Chinese startup’s R1 has triggered soul-searching among Chinese tech giants, who’re now ramping up the release of similar model upgrades or raising investments in AI infrastructure. Alibaba has pledged to spend more than $50 billion on its AI and cloud computing networks over the next three years, declaring human-like AI capabilities its primary objective.

Tencent gained roughly 30% or $140 billion in market valuation so far this year, helped by a broader Chinese tech rally induced by the rise of DeepSeek. But that lags behind a 70%-plus jump in shares of arch-rival Alibaba, whose Qwen model underpins one of the country’s more popular AI services.

Tencent is playing catch-up. It integrated DeepSeek’s open-sourced models into services including WeChat search and its chatbot Yuanbao, which briefly became the country’s most downloaded free app on iPhone. With Peacekeeper Elite, one of Tencent’s two biggest gaming titles, DeepSeek forms the foundation of a new virtual assistant that teaches players how to shoot. On Tuesday, it released AI services that turn text or images into 3D visuals and graphics, potentially streamlining the often lengthy and costly studio development process.

“Tencent has historically caught up at a later stage, narrowing the market share gap or even surpassing the first mover, backed by its unique WeChat ecosystem,” Goldman Sachs analysts including Ronald Keung wrote in a note before the results. Super-apps like WeChat and ByteDance Ltd.’s Douyin are best positioned to tap into AI application or agent opportunities, they said. 

With a billion-plus users, WeChat remains Tencent’s most dependable asset as it takes on a bigger monetization role in areas from advertising to mini-games and online commerce. It also reflects the economic environment via services like ride-hailing and meal delivery—though the fintech division that incorporates that payments network is now Tencent’s most stagnant unit.

Tencent scored last year with game releases from Nexon Co.’s Dungeon & Fighter Mobile  to its own PC shooter Delta Force—titles it intends to grow into so-called evergreen franchises that can generate steady cash. 

But there’s no guarantee it can repeat that feat in 2025. Tencent joined global peers in slashing development jobs while realigning its focus on fewer key titles. Its pipeline remains strong with a handful of likely hits including Honor of Kings: World, Monster Hunter Outlanders, and the China release of Goddess of Victory: Nikke.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Alamar team rings the closing Nasdaq bell while confetti falls.
BankingIPOs
From drought to demand: Biotech IPOs roar back with Kailera and Alamar
By Lily Mae LazarusApril 18, 2026
32 minutes ago
dario
AIWhite House
White House chief of staff to meet with Anthropic CEO about dangerous new Mythos model, official says
By Josh Boak, Matt O'Brien and The Associated PressApril 17, 2026
13 hours ago
Exclusive: Adam Silver on winning the Edison Achievement Award: ‘Sports remind us that some of the most important forms of innovation are human’
Arts & EntertainmentSports
Exclusive: Adam Silver on winning the Edison Achievement Award: ‘Sports remind us that some of the most important forms of innovation are human’
By Catherina GioinoApril 17, 2026
15 hours ago
chris lehane
AIOpenAI
OpenAI policy chief says AI companies ‘need to do a much better job’ talking about AI as industry leaders face personal attacks
By Jake AngeloApril 17, 2026
16 hours ago
ranch
North AmericaFood and drink
Ranch dressing’s secret history literally includes a Hidden Valley
By Holly Meyer and The Associated PressApril 17, 2026
17 hours ago
From left to right: Narendra Modi, Sam Altman, and Dario Amodei
AIOpenAI
Illinois is OpenAI and Anthropic’s latest battleground as the state tries to assess liability for catastrophes caused by AI
By Jacqueline MunisApril 17, 2026
18 hours ago

Most Popular

Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
24 hours ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
2 days ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
3 days ago
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
Real Estate
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
By Nick LichtenbergApril 17, 2026
1 day ago
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
Energy
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
By Eva RoytburgApril 17, 2026
17 hours ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
2 days ago