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China EV makers bet on self-driving models to fend off Tesla

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Linda Lew
Linda Lew
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Bloomberg
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November 18, 2024, 3:31 AM ET
Li Auto's MEGA at the 22nd Guangzhou International Automobile Exhibition in Guangzhou, Guangdong province, China on Nov. 15, 2024.
Li Auto's MEGA at the 22nd Guangzhou International Automobile Exhibition in Guangzhou, Guangdong province, China on Nov. 15, 2024. Deng Hua—Xinhua/Getty Images
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Autonomous driving and artificial intelligence are the buzzwords at this week’s Guangzhou auto show — the last major gathering of Chinese carmakers for the year.  

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With Elon Musk’s Tesla aiming to bring what it markets as full self-driving to China in the first quarter of next year, pending regulatory approval, domestic electric car manufacturers are telling customers that their advanced driving-assistance services — which can navigate highways or busy city streets — are coming very soon, if they’re not already here.    

Last week, Xiaomi’s chairman Lei Jun conducted a livestream test drive of the SU7 EV going from “parking spot to parking spot.” The feature, to be trialed with a select group of owners and media, is inspired by Tesla’s FSD end-to-end technology, which uses cameras and large AI models to make real-time driving decisions, rather than relying on engineers to code rules to simulate driving, Lei said. 

“Parking spot to parking spot means starting from a parking spot to the one at the destination, using smart driving the whole way,’’ Lei said during the livestream. “This technology is magical. It’s also the most advanced technology in assisted-driving today. It was first released by Tesla in the U.S. in January. Our peers in China all have started to try to catch up in this new frontier. Xiaomi is in a relatively leading position in this field,” he said. 

Although the safety and reliability of driver assistance systems are still in question — with lawsuits and a U.S. federal probe being mounted into Tesla’s Autopilot and FSD systems — many in the industry are betting on autonomous-driving technology as the future of mobility and are racing to stay ahead of competitors in the field. 

Indeed, Musk has staked Tesla’s future on solving self-driving. He last month unveiled the prototype Cybercab, though admitted the robotaxi — which has no steering wheel or pedals — will likely only go into production in 2026 at the earliest. 

Geely’s premium Zeekr EV brand also used the Guangzhou show to launch version 2.0 of its smart driving solution — which includes end-to-end technology — and plans to roll out urban navigation to the entire country by the end of the year. The EV maker is also considering releasing its ADAS technology for the global market in the future.

Chen Qi, who joined Zeekr in 2021 after running Huawei’s autonomous driving unit, said that while Tesla’s FSD will put pressure on Chinese EV makers, it’s a good thing as it will promote more competition and innovation. And China’s homegrown engineers are more than capable of coming up with good technology, he said.

“China’s talent in algorithms or software is more abundant than what’s found in some other countries,’’ Chen said. “Looking globally at those who are working on intelligent driving, other than Chinese companies, the most advanced is Tesla.’’

“And China has unique road conditions and regulatory requirements, so when Tesla enters the market next year, it may not adapt straightaway,” he said.  

Search giant Baidu and Geely’s joint venture Jidu Auto, also known as Jiyue in China, has pushed the envelope and applied AI to their electric hypercar, the Robo X. The racer can accelerate from 0 to 100k/hr in just 1.9 seconds and has a range of 650 kilometers (403 miles) on a single charge. 

While the price hasn’t been set, customers can put in an order with a 49,999 yuan ($6,900) deposit. 

“The Robo X is almost like an experiment to be able to push the boundaries for the future of AI autonomous driving and also the AI experience for any mobility products,” Frank Wu, the head of design at Jidu, said at the auto show over the weekend.

Xpeng, Li Auto and Great Wall Motor were among other carmakers who unveiled their latest intelligent driving offerings at the show, which runs in Guangzhou until Nov. 24.  

“Faster speed, more accuracy, better electric output efficiency, better aerodynamics and driving balance,” Wu said. “AI can make cars do everything better.’’ 

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