• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElectric vehicles
Asia

Overcapacity is a ‘fake concept’, says the international head of a major Chinese carmaker: ‘They don’t know what is happening in my house’

Nicholas Gordon
By
Nicholas Gordon
Nicholas Gordon
Asia Editor
Down Arrow Button Icon
Nicholas Gordon
By
Nicholas Gordon
Nicholas Gordon
Asia Editor
Down Arrow Button Icon
May 14, 2024, 7:12 AM ET
A Great Wall Motor Co. charging station next to the company's Ora 07 electric vehicle on display at the Bangkok International Motor Show
Great Wall Motor, like many of its Chinese peers, is trying to target overseas markets like Southeast Asia. Andre Malerba—Bloomberg/Getty Images

China’s EV exports are booming, helping the country overtake Japan as the the world’s largest car exporter last year. To officials in the U.S. and Europe, China’s affordable EVs are proof of the country’s “overcapacity problem,” which threatens to undermine Western manufacturing.

Recommended Video

But claims that Beijing uses state subsidies to prop up its manufacturing sector, and then dumps the excess surplus overseas, are irking executives in China’s car sector.

Overcapacity “is a fake concept,” Parker Shi, the head of Great Wall Motor International, told the Financial Times. Shi expressed frustration that outsiders were commenting without knowing how Chinese manufacturers like Great Wall Motor operate. “They don’t know what is happening in my house,” he said. 

Car companies often build factories with production capacities in excess of current demand, in anticipation of “good business,” Shi claimed.

Other Chinese car executives say that their success is due to China’s highly-competitive EV sector, rather than state support.

China’s EV makers need to design and develop products twice as quickly as established automakers, Zhang Fan, head of design for Guangzhou Automobile Group, a state-owned automaker, said at Fortune’s Brainstorm Design conference last December.

In February, BYD Europe president Michael Shu told the Financial Times that his company’s cars were cheaper due to “management efficiency,” and not state support. 

Chinese officials are also pushing back against Western arguments of excess Chinese capacity. President Xi Jinping denied that China had an “overcapacity problem” in a meeting last week with European Commission president Ursula von der Leyen and French President Emmanuel Macron. 

Great Wall Motor is one of China’s largest private carmakers, reporting 173 billion Chinese yuan ($23 billion at current exchange rates) in revenue for 2023. The company sold 1.23 million cars last year, 256,400 of which were “new energy vehicles,” a category that includes both battery electric vehicles and plug-in hybrids.

That put Great Wall in eighth place in China’s EV market in 2023, according to data from the China Passenger Car Association. EV giant BYD is in first place with 3 million “new energy vehicles” sold last year. Tesla came in second with around 600,000 EVs sold in China.

Going overseas

Sales of Chinese “new energy vehicles” rose 28% last month, even as the overall car market declined by 5.7%, according to the CPCA. The organization noted that internal-combustion cars are struggling as manufacturers can’t keep pace with the EV sector’s fierce price war, due to already-thin margins.

Still, China’s EV manufacturers are worried about slowing growth in China’s market, and so are looking overseas for new markets and manufacturing hubs.

Great Wall Motor started EV production in a new Thai factory earlier this year; the company also plans to make batteries in the Southeast Asian country.

The prospect of cheap EVs is triggering a backlash in the U.S. and Europe. The Biden administration is set to announce a significant tariff hike on Chinese EVs, raising taxes from 27.5% to over 100%. The White House previously called Chinese EVs a “national security risk,” and has denied tax credits going to EVs that use Chinese components.

Europe could also impose higher tariffs on China-made EVs, due to an in-progress anti-subsidy probe launched by the European Commission last October. Valdis Dombrovskis, European Commissioner for Trade, told Politico that he expects the probe to complete “before the summer break.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Nicholas Gordon
By Nicholas GordonAsia Editor
LinkedIn iconTwitter icon

Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

sharma
CommentaryTraining
AI will infiltrate the industrial workforce in 2026—let’s apply it to training the next generation, not replacing them
By Kriti SharmaJanuary 15, 2026
4 hours ago
Young girl uses AI virtual assistant to do schoolwork.Concept of Artificial Intelligence and Futuristic technology
AIEducation
Teachers decry AI as brain-rotting junk food for kids: ‘Students can’t reason. They can’t think. They can’t solve problems’
By Eva RoytburgJanuary 15, 2026
4 hours ago
CommentaryBusiness
Using AI just to reduce costs is a woeful misuse of a transformative technology
By Nigel VazJanuary 15, 2026
6 hours ago
AIResearch
AI ‘godfather’ Yoshua Bengio says he’s found a fix for AI’s biggest risks and become more optimistic by ‘a big margin’ on humanity’s future
By Sharon GoldmanJanuary 15, 2026
9 hours ago
outage
North Americasmartphones and mobile devices
If your phone is on SOS (and you can see this), yes, Verizon is having a major outage across the U.S.
By The Associated PressJanuary 14, 2026
16 hours ago
AIHiring
McKinsey challenges graduates to master AI tools as it shifts hiring hunt toward liberal arts majors
By Jake AngeloJanuary 14, 2026
19 hours ago

Most Popular

placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
20 hours ago
placeholder alt text
AI
'Godfather of AI' says the technology will create massive unemployment and send profits soaring — 'that is the capitalist system'
By Jason MaJanuary 12, 2026
3 days ago
placeholder alt text
Success
Despite his $2.6 billion net worth, MrBeast says he’s having to borrow cash and doesn’t even have enough money in his bank account to buy McDonald’s
By Emma BurleighJanuary 13, 2026
2 days ago
placeholder alt text
AI
Being mean to ChatGPT can boost its accuracy, but scientists warn you may regret it
By Marco Quiroz-GutierrezJanuary 13, 2026
2 days ago
placeholder alt text
Future of Work
'Microshifting,' an extreme form of hybrid working that breaks work into short, non-continuous blocks, is on the rise
By Nick LichtenbergJanuary 13, 2026
2 days ago
placeholder alt text
Economy
Jamie Dimon warns $38 trillion national debt is going to 'bite': 'You can't just keep borrowing money endlessly'
By Eleanor PringleJanuary 14, 2026
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.