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FinanceChina
Asia

A blizzard threatens to put a chill on the Lunar New Year holiday—and on Beijing’s hopes of boosting the economy

By
Lionel Lim
Lionel Lim
Asia Reporter
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By
Lionel Lim
Lionel Lim
Asia Reporter
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January 31, 2024, 4:11 AM ET
Passengers at a Beijing subway station on their way home, Jan. 29, 2024.
Passengers at a Beijing subway station on their way home, Jan. 29, 2024.Costfoto/NurPhoto/Getty Images
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One of China’s two great holiday seasons is underway, as millions of Chinese prepare to travel for Lunar New Year. But China’s meteorologists are worried that bad winter weather could put a damper on holiday travels this year. On Tuesday, the China Meteorological Administration warned that widespread rain, snow, and freezing weather could hit central and eastern China until Feb. 5.

The blizzard would hit during chunyun, or the Lunar New Year travel rush. Millions return to their hometown to celebrate the start of a new lunar year in what is often referred to as the world’s largest annual migration. (While this year’s Lunar New Year falls on Feb. 10, travel can start as early as two weeks before.)

Wintry weather has hit the Lunar New Year holiday in the past. In 2008, winter storms caused blackouts across many cities in China, disrupting travel services and stranding millions during the Lunar New Year period. Economists estimate the bad weather led to a direct economic loss of $22.3 billion.

While weather authorities don’t think this year will be quite as bad as 2008, officials still warned travelers to expect delays on public transport.

Economic chills

This year’s Lunar New Year celebrations will be the country’s second without COVID restrictions since the pandemic. Yet last year’s travel season was marred by a surge of COVID cases, with health officials even encouraging potential travelers to stay home and avoid bringing the disease with them.

China’s transport ministry forecasts a record high of 9 billion trips for this year’s travel season.

A disrupted Lunar New Year could deny a boost to the stumbling Chinese economy. Consumers seem to be unwilling to spend as freely as they did before the pandemic, with travel during the National Day Golden Week holiday last October coming in below official expectations.

There is some recovery: Domestic tourism revenue reached pre-pandemic levels by the end of 2023. Data from Fliggy, an Alibaba-owned travel platform, reports a fivefold increase in bookings for Shanghai and a sixfold increase in bookings to Beijing, compared with the previous Lunar New Year season.

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About the Author
By Lionel LimAsia Reporter
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Lionel Lim is a Singapore-based reporter covering the Asia-Pacific region.

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