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PoliticsDonald Trump

The Trump Organization is now selling ‘Trump 2028’ hats

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
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April 25, 2025, 10:27 AM ET
The Trump Organization's new hat has raised eyebrows.
The Trump Organization's new hat has raised eyebrows. Trump Organization
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  • The Trump Organization has begun selling hats with “Trump 2028” emblazoned on them. That’s raising talk, once more, about whether Trump will attempt to run for a third term. While it’s constitutionally forbidden, he has previously expressed interest in doing so, but has recently said he plans to serve out this term “and then I’m gonna leave.”

Donald Trump is once again raising talk of a third term as the Trump Organization’s online store has begun selling “Trump 2028” merchandise.

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The company has begun promoting the $50 hat on social media, and Eric Trump posted a picture of himself wearing one on his Instagram story.

“Rewrite the rules with the Trump 2028 high crown hat,” the product listing reads.

The product could easily be a troll for Trump’s opponents. Eric Trump’s Instagram post also seemed to mock the media questions that came after the hat’s release.

Constitutionally, of course, Donald Trump cannot be elected to a third term as president. He has, however, talked about it repeatedly. Just 69 days into his second term. Trump told Meet the Press host Kristen Welker that “a lot of people” want him to serve a third term, adding he was “not joking” about the idea.

Trump Organization

The 22nd Amendment of the Constitution sets a two-term limit for presidents, clearly stating “no person shall be elected to the office of the President more than twice.” And while some have floated the idea of Trump running as a vice-presidential candidate under Vance or someone else, who would resign upon taking office, the 12th Amendment states “no person constitutionally ineligible to the office of president shall be eligible to that of vice-president of the United States.”

Despite all of that, Trump told Welker “there are methods” for him getting a third term. He seemed to back away from that stance in an interview with Time this week, however, saying ” I’m going to serve one term, I’m gonna do a great job… And then I’m gonna leave.”

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About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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