• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
TechMeta

Instagram cofounder Kevin Systrom skewers Mark Zuckerberg, saying Meta starved his business after buying it for $1 billion over a decade ago

By
Beatrice Nolan
Beatrice Nolan
Tech Reporter
Down Arrow Button Icon
By
Beatrice Nolan
Beatrice Nolan
Tech Reporter
Down Arrow Button Icon
April 23, 2025, 7:37 AM ET
Mark Zuckerberg can be seen through a car window.
Instagram cofounder Kevin Systrom has testified that Mark Zuckerberg, above, came to see the platform's growth as a "threat" to Facebook’s dominance.Kent Nishimura—Bloomberg via Getty Images
  • Instagram cofounder Kevin Systrom testified that Mark Zuckerberg saw Instagram as a threat to Facebook’s dominance and starved the app of resources and support after acquiring it. The testimony is part of the FTC’s landmark case against Meta that argues the company sought to cement an unlawful social media monopoly in part through its acquisition of Instagram.

Mark Zuckerberg came to see Instagram’s growth as a “threat” to Facebook’s dominance, Instagram cofounder Kevin Systrom has testified during the Federal Trade Commission’s landmark antitrust case against Meta.

Recommended Video

On Tuesday, Systrom testified that Instagram had the potential to thrive independently and did not require Meta’s infrastructure or resources to scale. He said he believed the company was capable of launching key features like private messaging and video capabilities if it had stayed independent.

Later, during cross-examination by Meta’s lawyers, Systrom acknowledged that Instagram’s growth “could have gone either way” but maintained that “the probability of us failing was low.”

The testimony is a boost to the FTC’s argument that Meta acquired Instagram and later WhatsApp to squash competition and establish an illegal monopoly in the social media market. The FTC has been trying to prove that Instagram was a fast-growing competitor to Facebook that would have grown to a full-fledged rival if it had remained an independent company.

Representatives for Meta did not immediately respond to Fortune‘s request for comment. In previous statements, the company has maintained that it contends with a range of social media rivals, including TikTok, YouTube, iMessage, and more. Meta has also argued that Instagram’s explosive growth wouldn’t have been possible without the company’s backing. In court, lawyers for Meta detailed the investments made in building out Instagram’s capabilities.

The company has previously highlighted that Instagram had just 13 employees and no revenue at the time of the acquisition and argued that many of the features central to Instagram today were built with Meta’s technology.

“More than 10 years after the FTC reviewed and cleared our acquisitions, the Commission’s action in this case sends the message that no deal is ever truly final. Regulators should be supporting American innovation, rather than seeking to break up a great American company and further advantaging China on critical issues like AI,” the company said in an earlier statement.

The FTC is seeking to unwind Meta’s acquisition deals for WhatsApp and Instagram. If Meta is forced to spin off Instagram, it could be costly for the company’s advertising revenues.

Limiting resources

Systrom, who continued to lead Instagram following its acquisition, also said that he felt Meta was “underinvesting” in Instagram and giving it “zero resources.”

Several emails released as part of the trial revealed Systrom’s frustration with Meta’s lack of investment in Instagram, including one sent to former chief technology officer Mike Schroepfer, where he wrote that “we also have areas that are ‘starving’” for funds. 

He testified that the platform was routinely overlooked when it came to resource allocation, often being denied essential support such as staffing for major initiatives, including video development and data privacy programs. After the Cambridge Analytica scandal prompted Meta to bolster its privacy infrastructure, Systrom noted that Instagram received no additional personnel, despite its growing importance within the company.

He also testified that in 2018 Zuckerberg began reducing Facebook’s internal support for Instagram, such as notifications and links that sent people back to the photo-sharing app, because he believed the app’s success was cannibalizing Facebook’s growth.

“He believed we were hurting Facebook’s growth,” Systrom said during the trial.

“He was always very happy to have Instagram in the family because it was growing so quickly and we did great product work,” Systrom said. “But also I think as the founder of Facebook he felt a lot of emotion around which one was better, meaning Instagram or Facebook.”

About the Author
By Beatrice NolanTech Reporter
Twitter icon

Beatrice Nolan is a tech reporter on Fortune’s AI team, covering artificial intelligence and emerging technologies and their impact on work, industry, and culture. She's based in Fortune's London office and holds a bachelor’s degree in English from the University of York. You can reach her securely via Signal at beatricenolan.08

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
CommentaryOracle
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
By Garrett IlgJune 11, 2026
2 hours ago
Dr. Shiv Rao speaks
Startups & VentureHealth
Abridge wants to be the operating system for medicine—and NVIDIA and Eli Lilly are helping build it
By Lily Mae LazarusJune 11, 2026
4 hours ago
Silicon Valley insiders warn U.S. defense supply chain is unprepared for modern warfare
AIBrainstorm Tech
Silicon Valley insiders warn U.S. defense supply chain is unprepared for modern warfare
By Sebastian HerreraJune 11, 2026
5 hours ago
Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads
CryptoBlockchain
Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads
By Jack Kubinec and Ben WeissJune 11, 2026
5 hours ago
As SpaceX goes public, a $100 billion shadow market faces a reckoning
Startups & VentureSpaceX
As SpaceX goes public, a $100 billion shadow market faces a reckoning
By Allie GarfinkleJune 11, 2026
6 hours ago
The real hurdle to enterprise AI isn’t fixing productivity KPIs. It’s ‘unlearning’ old habits, experts say
Future of WorkBrainstorm Tech
The real hurdle to enterprise AI isn’t fixing productivity KPIs. It’s ‘unlearning’ old habits, experts say
By Sebastian HerreraJune 11, 2026
6 hours ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
1 day ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
3 days ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
2 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
3 days ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
2 days ago
Current price of oil as of June 10, 2026
Personal Finance
Current price of oil as of June 10, 2026
By Joseph HostetlerJune 10, 2026
1 day ago