• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

2

The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire

3

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

1

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

2

The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire

3

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
TechMeta

Morgan Stanley believed Google would rival Facebook if the search giant could beat Mark Zuckerberg to scooping up WhatsApp

By
Stuart Dyos
Stuart Dyos
Weekend News Fellow
Down Arrow Button Icon
By
Stuart Dyos
Stuart Dyos
Weekend News Fellow
Down Arrow Button Icon
April 22, 2025, 7:49 AM ET
Meta CEO Mark Zuckerberg at UFC 313 at T-Mobile Arena in Las Vegas
Meta CEO Mark Zuckerberg at UFC 313 in Las VegasChris Unger—Zuffa LLC
  • In a bid to advise WhatsApp, Morgan Stanley planned to emphasize the dangers of Google owning the messaging platform to Facebook execs, according to a Federal Trade Commision expert witness Jihoon Rim. Zuckerberg had reportedly been concerned about another company acquiring WhatsApp and its user base to build a social media platform, according to court documents.

If Google acquired WhatsApp instead of Meta (then Facebook), the search engine-driven tech firm would have threatened Facebook’s dominance in the world of social media. At least that was Morgan Stanley’s pitch when the bank sought to advise WhatsApp during acquisition talks, according to a Federal Trade Commission expert witness. 

Recommended Video

Last week, the high-stakes antitrust trial began between Meta and the FTC, in which the agency has alleged the company has built a social media monopoly through its acquisitions of Instagram and WhatsApp. If found to have violated antitrust laws, Meta could be forced to divest these platforms, which are central to the social media giant’s revenues and strategic long-term growth plans. Executives who have been called to testify during the 8-week trial include CEO Mark Zuckerberg, chief operating officer Sheryl Sandberg, and Instagram co-founder Kevin Systrom.

On Monday, the FTC called on Jihoon Rim, New York University professor and former CEO of messaging app and WhatsApp competitor Kakao, as its expert witness, The Verge reported. 

During Rim’s testimony, he emphasized that both WhatsApp and Instagram were “highly likely to be successful” regardless of an acquisition. Both platforms saw 60% of their monthly active users on a daily basis, and WhatsApp’s lead investor—Jim Goetz of Sequoia Capital—had dubbed the app the highest-engagement platform he had ever seen, according to Rim.

WhatsApp’s success made Meta executives nervous after the messaging platform saw breakout popularity overseas, surpassing Meta’s Facebook Messenger. But the real danger was WhatsApp’s potential as a social media competitor, according to a 92-page memorandum opinion that was introduced in the case. The memo, a ruling on cross-motions for summary judgment, also outlines the FTC antitrust lawsuit against Meta, specifically surrounding the company’s acquisitions of WhatsApp and Instagram.

Meta leadership was openly concerned about WhatsApp’s scalability into more than just a messaging platform if Meta didn’t buy it or another competitor got to it first. According to the memorandum opinion, during an internal presentation some leaders said WhatsApp was “‘one of the most significant competitive threats [Meta] face[s]’ because developers were ‘increasingly moving into core social networking product areas,’ posing ‘a direct threat to [Meta’s] primary products.’”

Additionally, in February 2013, Zuckerberg alerted the company’s board of directors that the “use of M&A to build a competitive moat around [Meta] on mobile and ads” was necessary. He emphasized that “the biggest competitive vector for [Meta] is for some company to build out a messaging app for communication with small groups of people, and then transform that into a broader social network,” according to the memo. 

Subsequently, Morgan Stanley wanted in on a deal between the messaging platform and a potential buyer. In its bid to advise WhatsApp, Morgan Stanley bankers drew on Zuckerberg’s concerns about potential Facebook rivals, including any budding deal between Google and WhatsApp. 

“WhatsApp could determine the social network winner on mobile,” the bank wrote on a deck referenced by Rim in the trial as reported by The Verge. “Google’s resources combined with WhatsApps’s user base and traction could create the predominant social network on Mobile (surpassing Facebook).”

While it’s unclear if the specific pitch was ever delivered, Morgan Stanley represented WhatsApp during the acquisition negotiation in early 2014.

Morgan Stanley and Rim did not immediately return Fortune’s request for comment.

Google was interested in acquiring the message platform, and reportedly had been trying since 2010 after its plans to grow social media platform Google+ failed to gain traction.

Ultimately, Meta paid $19 billion for WhatsApp in February 2014 after its acquisition of Instagram for $1 billion in April 2012. The FTC originally approved the acquisitions at the respective times of purchase, but is now seeking to unwind Meta’s ownership by breaking up the company. The FTC alleges the effects of the acquisitions have been anticompetitive.

The trial is expected to continue this week with witnesses such as TikTok’s head of operations Adam Presser, VP of Product at X Keith Coleman, and former Google exec Bradley Horowitz.
The FTC, Meta and Google did not return Fortune’s request for comment.

Join our exclusive webinar on May 28, featuring tech leaders from Orange, Mars, Reckitt, and Saint-Gobain. Apply to attend and receive Fortune’s editorial takeaways.
About the Author
By Stuart DyosWeekend News Fellow

Stuart Dyos is a weekend news fellow at Fortune, covering breaking news.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

n
InvestingMarkets
Goldman Sachs just ran some ugly numbers on the SaaSPocalypse—and found hedge funds are dumping software and piling into semis
By Nick LichtenbergMay 26, 2026
22 minutes ago
Coinbase pushes further into AI payments with new MCP for Base network
CryptoCoinbase
Coinbase pushes further into AI payments with new MCP for Base network
By Jeff John RobertsMay 26, 2026
1 hour ago
Bill Winters, chief executive officer of Standard Chartered
SuccessJobs
Standard Chartered CEO apologizes for calling some workers ‘lower value human capital’ in AI push
By Emma BurleighMay 26, 2026
1 hour ago
sa
Politicsimpeachment
How $580,000 hidden under a sofa cushion became a constitutional crisis in South Africa
By Gerald Imray and The Associated PressMay 26, 2026
2 hours ago
g
North AmericaEducation
Techlash grows in education: ‘My daughter went to middle school and was sent home with a screen addiction in her backpack’
By Jocelyn Gecker and The Associated PressMay 26, 2026
2 hours ago
Jensen Huang waving
SuccessView from the C-Suite
Nvidia CEO Jensen Huang admits he criticizes everything his 42,000-plus employees show him: ‘You can’t go a day without some criticism’
By Preston ForeMay 26, 2026
2 hours ago

Most Popular

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
Travel & Leisure
The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
By Catherina GioinoMay 25, 2026
1 day ago
The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire
Economy
The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire
By Nick LichtenbergMay 25, 2026
1 day ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
5 days ago
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
Real Estate
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
By Marco Quiroz-GutierrezMay 25, 2026
1 day ago
Elon Musk's best friend could make more than $100 billion from SpaceX's IPO. His firm is also owed billions by SpaceX
Investing
Elon Musk's best friend could make more than $100 billion from SpaceX's IPO. His firm is also owed billions by SpaceX
By Eva RoytburgMay 25, 2026
1 day ago
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
Commentary
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
By Jeffrey Sonnenfeld and Steven TianMay 26, 2026
7 hours ago