Hype around AI only increased this year as industry leaders like OpenAI and Nvidia have ridden the wave of excitement to become two of the most talked-about companies in the world. Massive companies like Meta, Alphabet, and Amazon have invested vast sums into building up their AI infrastructure, be it through the development of their own large language models or integrating AI into features like Google Search. At the same time, policymakers have emphasized the need for both investment in and regulation of the breakthrough technology. The future of such policy, however, now remains shadowed by a second Trump Administration.

As AI’s use cases have surged over the past year, so has the rush to bring the technology to more professional fields. In what ways does AI analysis present both risks and rewards for financial services companies? In what ways can AI prevent diseases through predictive medicine while improving care for those already diagnosed? What does it mean for AI to become a pivotal part of creative processes in fashion and music? How are companies like Alphabet and Microsoft embracing AI, and how does it differ from the startups going up against them?

Corporate leaders, AI experts, and unexpected players in the space, like Super Bowl quarterback Colin Kaepernick, will join forces to answer such questions at the 2024 Fortune Brainstorm AI conference.

Follow along and take a deep dive into these topics we’ll cover at our 2024 gathering:
–The intricacies of building large language models from the ground up
–AI as a tool for molding and monetizing content
–How to properly scale AI operations without losing track of its usefulness
–The state of competition in the AI semiconductor industry
–How generative AI will affect, or replace, traditional search functions
–The best way to educate new generations on how to use AI
–The current regulatory environment surrounding the industry
–How AI can be properly integrated into fields like financial services, health care, fashion, and music

More information about the conference, including the agenda and list of confirmed speakers, is available here. Find coverage from the past year’s Fortune Brainstorm AI conferences in San Francisco, London, and Singapore here.