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Lifestyleeggs

With eggs hitting record-high prices from inflation and bird flu, parents are trying these alternatives for Easter activities

By
Matty Merritt
Matty Merritt
and
Morning Brew
Morning Brew
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By
Matty Merritt
Matty Merritt
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Morning Brew
Morning Brew
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April 19, 2025, 11:27 AM ET
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Parents are trying alternatives to Easter eggs this year.Getty Images—VioletaStoimenova
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This Easter weekend, it’s not the ham or perfectly coifed lamb cake busting your budget—it’s the eggs. With a dozen eggs hitting a record $6.23 last month, kids either need to get their designs right on the first try or be cool with cheaper alternatives.

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Potatoes, marshmallows, and fake eggs (made of plastic) have emerged as viable substitutes, sparking a viral dyeing trend, the Associated Press reported. But be careful: One tester pointed out that the price of a food-coloring kit and a bag of mini potatoes (~$10) can actually cost more than the price of a dozen eggs and an egg-dyeing kit (~$7).

  • A dozen plastic eggs costs just $2.49 at Michaels. The craft store said sales for the product are up 20% compared to last year.
  • Kraft Heinz-owned Jet-Puffed also started selling a $1.99 “Dip and Decorate Dozen” kit for dyeing giant marshmallows this year.

Maybe push Easter back a few months? Wholesale egg prices fell to just $3 a dozen a few weeks ago, according to a USDA report. But it can take awhile for those prices to translate to the refrigerated aisles.

This report was originally published by Morning Brew.

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