• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Financephilanthropy

Gen Z and millennials are donating less to charity than Boomers—and it could worsen America’s ‘generosity crisis’

By
James Pollard
James Pollard
,
Amelia Thomson-Deveaux
Amelia Thomson-Deveaux
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
James Pollard
James Pollard
,
Amelia Thomson-Deveaux
Amelia Thomson-Deveaux
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
April 22, 2025, 2:07 PM ET
Fears of a “generosity crisis” have dogged nonprofit fundraisers for much of this century.
Fears of a “generosity crisis” have dogged nonprofit fundraisers for much of this century.Getty Images

Fears of a “generosity crisis” have dogged nonprofit fundraisers for much of this century as they experienced precipitous drops in U.S. household donations. The results of a new poll suggest most Americans gave at least a little to some charities in the past year but offer mixed signals for those hoping to improve giving trends.

Recommended Video

The survey, released Tuesday by The Associated Press-NORC Center for Public Affairs Research, found that about three-quarters of U.S. adults say their household contributed money to a charitable organization. But about one-quarter of respondents said their household had donated $0 to charitable organizations. Most Americans who donated said they gave $500 or less, far below “major gift” territory for even the smallest nonprofits.

The suggestion that many Americans gave anything, even if the totals were low, could be considered a promising sign looking ahead for a sector whipsawed by federal aid cuts and major funders’ relatively muted response. After all, the past year saw pocketbooks squeezed by the rising cost of living and everyday donor attention split by the persistent small-dollar fundraising appeals of a high-stakes presidential election.

But adults under age 45 were also more likely to say they donated no money in the last year — regardless of their level of income — raising the possibility that some younger generations may be less inclined to give to charity generally.

Americans were likeliest to donate to religious organizations

U.S. adults were likeliest to say they donated to religious organizations or groups that help with bare necessities in the past year.

About 4 in 10 U.S. adults say they’ve donated to an organization that helps people in the U.S. who need food, shelter or other basic needs. A similar share say they’ve donated to a religious institution such as a church, mosque or synagogue.

Some people say they trust their church best to use their money as intended. Florida resident Daniel Valdes said he donates whenever he has enough funds because “it’s just goodwill to help the disadvantaged.” He reported giving between $101 and $500 over the past year — including tithes while attending services at a local Catholic church.

“So, I feel I know where my contributions go,” said Valdes, 50. “They don’t go to a big corporation. I know they’re held locally and within the community.”

About 3 in 10 say they have donated to disaster relief organizations, and about one-quarter donated to animal care groups. Bethany Berry, 37, said donating became more important to her after she lost pets in the 2018 Camp Fire, which destroyed most of the homes in Paradise, California.

Berry reported donating between $51 and $100 over the past year. Some goes to pet rescue organizations. The rest goes to small-dollar requests in a mutual aid group on Facebook where she said members can ask for “anything, wants or needs.”

People like her who have experienced disasters understand how easy it is to “be in that position,” she said, and don’t want to watch others suffer.

“I’m not sure you can ever put enough back into the universe to compensate,” Berry said. “So, all you can do is try.”

Younger Americans were less likely to give — even those with higher incomes

Generational differences also emerged throughout the poll.

Younger adults were more likely than older adults to say they didn’t donate any money. About 3 in 10 adults under age 45 said they donated $0 over the past year, compared with about 2 in 10 adults age 45 or older.

That gap extended to other charitable behavior. About 8 in 10 adults age 60 or older said they donated food, clothing or household items in the past year, compared with about 6 in 10 adults under age 30.

The persistence of those differences as younger adults come into more money — either by making the difficult climb up the income ladder or through wealth transfers from Baby Boomers to their heirs — would spell trouble for nonprofits hoping to tap into the next generations’ bank accounts.

Household finances were likely playing at least a partial role. Low-income adults were more likely than higher-income adults to say they didn’t donate, and older adults are more likely to have the highest household incomes overall.

But there were hints that younger generations think differently about their personal obligation to give. Adults under age 45 were more likely than older adults to say that “people like them” have only a little responsibility or no responsibility at all to help people in the U.S. who are in need.

And even in higher-income brackets, younger adults were more likely to report donating no money, compared with older adults. That suggests younger adults may be less likely to make charitable gifts, regardless of their financial situation.

Georgia retiree Regina Evans, 68, said she’s just “an old lady that’s lived life” and learned that “what you give comes back to you.” She falls in the roughly 1 in 10 U.S. adults who reported donating more than $5,000.

Still, she said, she couldn’t give as much as she wanted because Hurricane Helene knocked two pine trees onto the house where she and her husband have lived for more than a decade.

Evans gives to her faith community — Augusta’s Tabernacle Baptist Church — and a local homeless shelter, like many respondents. Her household stepped up its contributions to Golden Harvest Food Bank when she said inflation left the pantry low on funds. Outside of monetary donations, she’s part of a network that provides secondhand professional attire and winter coats for young women and children.

Donations of food and clothing are also common, according to the poll, although volunteering is less widespread. The survey found that about 7 in 10 U.S. adults said they donated food, clothing or household items in the past year, while about 3 in 10 volunteered their time to a religious or secular charitable organization.

Evans said she keeps giving even when it “hurts” because she has relied on others for food and shelter during hardships, such as last fall’s storm, which still has her living in an apartment.

Such charitable behavior is “normal” to Evans — and she believes there are more likeminded people who are “generous of spirit.”

“It’s like a requirement for me. If you live in this place, you live in this world, you should give if you expect to receive,” Evans said. “It never comes back in the way that you expect, and it doesn’t come back dollar for dollar. But I can say with complete surety that every dollar that I’ve ever donated came back to me in a way that I could not count.”

About the Authors
By James Pollard
See full bioRight Arrow Button Icon
By Amelia Thomson-Deveaux
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

‘I love the inflation’: Trump is ‘not concerned’ about inflation hitting 4% for the first time since 2023. ‘The numbers were great’
EconomyDonald Trump
‘I love the inflation’: Trump is ‘not concerned’ about inflation hitting 4% for the first time since 2023. ‘The numbers were great’
By The Associated Press and Christopher RugaberJune 10, 2026
38 minutes ago
A man guides a ship in the water.
EnergyOil
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
1 hour ago
Meryl Streep says she was ‘ready to retire’ when the call for ‘Devil Wears Prada 2’ came—so she demanded they double her salary or nothing
SuccessThe Promotion Playbook
Meryl Streep says she was ‘ready to retire’ when the call for ‘Devil Wears Prada 2’ came—so she demanded they double her salary or nothing
By Orianna Rosa RoyleJune 10, 2026
5 hours ago
Kevin Warsh (L) shakes hands with U.S. President Donald Trump after being sworn in as the new Chairman of the Federal Reserve in the East Room of the White House on May 22, 2026 in Washington, DC.
EconomyInflation
Inflation is back above 4% for the first time since 2023—but Kevin Warsh might catch a break
By Eva RoytburgJune 10, 2026
6 hours ago
swiss
EuropeImmigration
Switzerland to cast world’s first ever vote on whether to cap population
By Jamey Keaten and The Associated PressJune 10, 2026
6 hours ago
Top CD rates from major banks on June 10, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on June 10, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJune 10, 2026
6 hours ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
22 hours ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.