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PoliticsU.S. midterm elections

‘Pick another protein? I’d rather pick another senator instead’: How the midterms became a referendum on America’s lust for beef

By
Nicholas Riccardi
Nicholas Riccardi
and
The Associated Press
The Associated Press
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By
Nicholas Riccardi
Nicholas Riccardi
and
The Associated Press
The Associated Press
Down Arrow Button Icon
October 15, 2026, 9:46 AM ET
Beef sirloin is grilled on an Arteflame grill.
Beef is on the menu in the 2026 midterms, as candidates spar over meat consumption and rising prices.Bryan Steffy/Getty Images for Barcelona Enterprises
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In the midterm elections, meat is on the menu.

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As Democrats and Republicans argue over high prices and the Iran war, they’re also having a food fight over who’s the most red-blooded carnivore.

The latest example came this week in Mississippi, where Democratic Senate candidate Scott Colom released a video with a snippet of Republican Sen. Cindy Hyde-Smith saying that if consumers are upset over high beef prices, “you know you have so many proteins to choose from.”

The video cuts to a man grilling burgers who says, “Pick another protein? I’d rather pick another senator instead.”

The Mississippi race is somewhat unusual because it’s the Democrat hammering the Republican over beef. Elsewhere, Republicans have branded Democrats as vegans or otherwise opposed to meat, trying to show that they’re culturally out of step with voters, hostile to local cattle industries or just not manly enough.

In Texas, Republicans seized on an old interview in which Democratic Senate nominee James Talarico boasted that his campaign, then for the Texas statehouse, was going vegan. Talarico has since been publicly scarfing down barbecue to rebut allegations that his dietary choices mean he’s not a real Texan.

In Colorado, Republicans have gone after Democratic congressional candidate Manny Rutinel for his activism against meat production and factory farming. In college, he was photographed shirtless with a banner for the People for the Ethical Treatment of Animals around his chest. In 2021, Rutinel founded Climate Refarm, which advocated for cutting down on the use of meat and has signed onto letters advocating for raising taxes on meat and dairy. He also supported a 2024 ballot measure to ban a lamb slaughterhouse in Denver, which failed.

Rutinel, 31, is now running against Republican Rep. Gabe Evans in Colorado’s 8th district, which includes a vast swath of the northeastern part of the state dotted with ranches, dairy farms and meat processing facilities, including the headquarters of beef production titan JBS Swift. Republicans have hammered Rutinel over advocating veganism, to the point that the conservative media group Daily Wire this week released an undercover video of a campaign official saying Rutinel eats meat “as little as possible.”

Rutinel, who’s made a point of publicly eating steak tacos on the campaign trail, scoffed at such arguments. “I don’t think Coloradans care about what’s on my plate, I think they care more about what’s on theirs,” Rutinel said in an interview after a recent campaign stop.

Evans said the issue goes beyond Rutinel’s meal preferences. “I don’t care what he eats personally,” Evans said in an interview. “I care that he wants to use the power of the government to make everyone eat that way.”

Republicans have gone after two other Democratic House candidates on meat — hammering Lindsay James in Iowa’s 2nd district, an area filled with hog farms, for supporting “meatless May” in a 2020 Facebook post, and Amish Shah in Arizona’s 1st district for his longstanding vegetarianism and animal rights activism.

Also in Iowa, Republican Senate candidate and current Rep. Ashley Hinson slammed her opponent, state lawmaker Josh Turek, for opposing a bill banning lab-grown meat from being sold in the state. “He’d rather have meat that comes from a lab than from our family farms,” she said at a campaign appearance.

Democrats have hammered on meat as well, but mainly just as one of the staples that cost more under Trump, squeezing voters’ pocketbooks. Trump has tried to lower prices by opening U.S. markets to beef imports, especially from Argentina, which is governed by a close Trump ally.

However, those moves have angered U.S. producers as prices have remained stubbornly high, creating a potential weakness in Republican-leaning states where Democrats hope to gain ground this year. According to the Bureau of Labor Statistics, the average pound of ground beef cost $6.79 last month, up from $5.55 in January of 2025, when Trump returned to office.

That was the dynamic that Hyde-Smith, a cattle rancher and former state agriculture commissioner, was addressing in her interview that was clipped in Colom’s video. The prosecutor — who also delivers the “pick another senator” line in the spot — is running a longshot challenge in Mississippi.

A spokesman for Hyde-Smith’s campaign argued that the Democrats deserve blame for high prices. “It is Scott Colom who supports Biden-era policies that drove up inflation,” said Nathan Calvert.

___

Associated Press writer Hannah Fingerhut in Des Moines, Iowa, contributed to this report.

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