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‘Feeding the beast’: Meta faces allegations of using its ‘perv glasses’ to train AI in new lawsuit

By
Joshua Hong
Joshua Hong
News Fellow
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By
Joshua Hong
Joshua Hong
News Fellow
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September 4, 2026, 3:28 PM ET
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Meta Connect event in Menlo Park, California.
Mark Zuckerberg faces another lawsuit surrounding alleged failures of his company to protect user privacy.David Paul Morris/Bloomberg via Getty Images
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Not long after Meta agreed to fork up up to $18 billion over the next decade for its child-safety settlement, the tech giant faces yet another privacy lawsuit, this one over its AI-powered Meta Glasses. A new lawsuit alleges the company turned footage captured through the smart glasses into training data for its AI systems without adequately disclosing how the data from those recordings were handled.

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The complaint stems from a lawsuit originally filed in federal court in California in March, alleging that Meta marketed its AI glasses as “designed for privacy, controlled by you,” while sending recordings captured through the devices to third-party contractors who could view and label the material for AI development. Then, on August 31, an amended complaint was filed, expanding the case to include people who never bought or wore the glasses, but were recorded by them without their knowledge.

“Even if a bystander notices the Glasses and agrees to be recorded, he or she cannot have consented to the mass amalgamation of their data when the Glasses are in AI mode,” the amended complaint read, “including visual recordings that are collected, stored, exploited, and visually inspected by persons overseas, because Defendants have made no effort to disclose these practices to bystanders or to seek their consent.”

“I think there is a huge push to improve AI tools by every corporation, especially the largest corporations in the world,” said Ryan Clarkson, founder and managing partner of Clarkson Law Firm—who also serves as co-lead counsel in the litigation. “And the way that they believe is the best way to improve their AI is to find more signal, to find more content, more recordings that they can feed into this machine, feeding the beast.”

Connecting the physical world

The case centers on the way Meta’s hardware connects the physical world to its AI systems. The company’s glasses combine cameras and microphones with the consumers’ perception, allowing users to ask questions about what they see, identify objects and landmarks, translate information and capture photos and video hands-free. According to Meta’s product website, a capture LED illuminates when the camera is recording and users can manage or delete photos, videos and voice interactions through the company’s software.

But Clarkson says the software and the hardware combine to build a “surveillance economy,” where big tech companies are locked in an “arms race.”

“It’s really about power, and it’s about money, and the largest technology companies are barreling ahead with that as their dual focus,” he said, “even if it means totally changing the way society functions and who gets hurt as collateral damage along the way.”

The lawsuit alleges the privacy assurances Meta gave consumers don’t tell the full story. According to the complaint, when users activate AI features, imagery and audio can be transmitted to Meta’s servers for analysis and, the plaintiffs allege, ultimately used to train Meta’s AI models. The suit specifically challenges Meta’s representations that the glasses were designed for privacy and that users remained in control of their data.

“We heard from many people who we’ll call non-purchasers or non-users, or in our amended complaint we refer to them bystanders, people just navigating their way normally through life, who are being confronted with being recorded by users of these glasses, and it even resulted in this term called perv glasses,” Clarkson explained.

The allegations first gained traction after a February 2026 investigation by Swedish newspapers Svenska Dagbladet and Göteborgs-Posten, based in part on interviews with workers at Sama, a Kenya-based outsourcing company that performed data-annotation work for Meta. According to the reports, workers described reviewing footage captured by the Ray-Ban Meta glasses—including recording containing highly intimate material. The investigation alleges the footage included people changing clothes, using bathrooms and engaging in intimate activity—as well as visible financial and other personal information.

The original complaint cited those reports in arguing that Meta’s privacy marketing concealed the existence of a human-review pipeline. It alleged the recordings were routed to Sama workers in Kenya, and some workers saw identifiable faces despite Meta’s purported anonymization measures.

Meta, however, disputes the allegations.

“We disagree with these allegations and will fight them,” a Meta spokesperson told Fortune in a statement. “Our glasses help you use AI hands free to answer questions about the world around you. If you use Meta AI, we may review that data to help improve our products and people’s experiences—this works the same way as many other companies.”

The spokesperson also added that the company takes “steps to filter this data to help remove identifying information and to protect people’s privacy.”

The case is still in litigation, and the allegations have not been proven in court.

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About the Author
By Joshua HongNews Fellow

Joshua Hong is a News Fellow at Fortune covering data, AI, cybersecurity, energy, and retail.

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