• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

3

Current price of oil as of June 1, 2026

1

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent

2

The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 

3

Current price of oil as of June 1, 2026
Startups & VentureVenture Capital

Exclusive: Martha Stewart’s new AI startup wants to manage your home before things break

Lily Mae Lazarus
By
Lily Mae Lazarus
Lily Mae Lazarus
Reporter, News
Down Arrow Button Icon
Lily Mae Lazarus
By
Lily Mae Lazarus
Lily Mae Lazarus
Reporter, News
Down Arrow Button Icon
May 13, 2026, 7:53 AM ET
Kyle Rush, Martha Stewart, and Yin-Han Ma smiling
With $10 million in seed funding, Hint's argument is that AI can sidestep the cost trap that has squeezed concierge-style home services at scale.Courtesy of Hint, Martin Toub

Martha Stewart is entering the AI-agent wars through the mudroom.

Recommended Video

It all started at Easter brunch on her farm, where Stewart met Kyle Rush—her neighbor and an AI engineer—and realized he was describing what she says she’d imagined for years: software that notices the leaky ceiling, expiring insurance policy, or too-high utility bills before the homeowner does. 

That idea is now Hint, an AI home management startup cofounded by Stewart, home-services veteran Yih-Han Ma, and chief technology officer Rush. The company raised $10 million in seed funding led by Slow Ventures, Fortune learned exclusively. Montauk Capital (who incubated the company), Tusk Venture Partners, Amplo, Energy Impact Partners, Hannah Grey, and Brian Kelly, the founder of The Points Guy, also participated. Hint will launch on desktop and iOS this summer.

Hint’s pitch is that homeowners don’t need another marketplace, checklist, or chatbot. The setup is disarmingly simple. “The first thing you do is give us your address,” Ma told Fortune. “That’s it.” From there, the app pulls public data on the property, weather, soil, air quality, listings, and other signals. Users can also upload inspection reports, warranties, bills, and insurance policies. Hint then builds a running record of the home’s history and needs. The practical upshot is the kind of advice most homeowners likely never think to look for or remember intuitively. It can tell a Texas homeowner to water a foundation before clay soil and a hot summer cause damage, remind someone to shop for insurance before the renewal date, or tell them when a problem isn’t worth calling a contractor.

The market is enormous and fragmented. A 2025 Harvard housing study reported that Americans spend more than $500 billion a year on residential renovations and repairs. Meanwhile, Angi’s 2025 home spending survey found 62% of homeowners were more worried about affording maintenance than they were the year prior. 

While established platforms like Angi and Thumbtack have trained consumers to find local pros; Hint is betting the more valuable position is getting to homeowners before they ever need to search. Other venture-backed startups have circled the same problem. Honey Homes raised a $9.25 million Series A-1 in 2024 for a membership model built around dedicated handypeople, while Birdwatch raised $3.2 million in seed funding for an “autopilot” approach to home care that same year. Both rely on human labor. 

Hint’s argument is that AI can sidestep the cost trap that has squeezed concierge-style home services at scale. “I’ve seen a lot of concierge and home management startups force their way through fragmentation with armies of coordinators and white-glove service,” Kevin Colleran, cofounder and managing director at Slow Ventures, told Fortune. “That’s where the economics fail at scale. Hint uses AI to bend the curve the other way. The more Hint learns about your home, the more the system can do without human intervention.”

For Colleran, the investment case begins with a simple anxiety. “I own this incredibly valuable asset and I have no idea if I’m taking care of it correctly,” he explained. 

Stewart’s fingerprints are found throughout Hint, on the name, the app’s visual language, and even the logo’s shade of green—chosen to match the eggs from her farm. She has tested Hint’s outputs in real-life situations on her property and written guides the product pulls from directly. 

“I’ve wanted to create something beyond education, something that could actually help proactively manage one’s home the way that I do—but the technology wasn’t ready for my vision. Hint is,” Stewart told Fortune.

The hard question is incentives. When Hint connects users with products or services, it may earn affiliate or transaction fees—a setup that has quietly compromised the independence of countless “unbiased” consumer platforms before it. Colleran said he pushed hard on this point before committing. “Once your bottom line depends on referral fees and take-rates, it becomes very hard to resist nudging people toward whoever pays you the most,” Colleran told Fortune. His answer, and Hint’s stated principle: The platform’s recommendations are blind to commercial deals. For a startup promising to be “100% on the side of the homeowner,” that’s not simply a footnote. It’s the whole bet.

In 2001, Fortune first convened the smartest people we know, bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8–10, we will return to Aspen—where it all began—to mark 25 years of Brainstorm. Register now.
About the Author
Lily Mae Lazarus
By Lily Mae LazarusReporter, News

Lily Mae Lazarus is a news reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Startups & Venture

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Startups & Venture

Andrew Yang speaks during a panel discussion in New York
Startups & VentureAndrew yang
Andrew Yang’s upstart cell phone business acquires Helium Mobile
By Jack KubinecJune 2, 2026
1 hour ago
dario
Startups & VentureIPOs
Top analyst sees ‘opening of the floodgates for the IPO market’ after Anthropic’s filing as dotcom bubble comparisons fly
By Matt O'Brien and The Associated PressJune 2, 2026
2 hours ago
dario
NewslettersTerm Sheet
Anthropic’s confidential S-1 signals summer AI IPO race could heat up fast
By Allie GarfinkleJune 2, 2026
3 hours ago
Trump tells Netanyahu, ‘You’re f—ing crazy’ and Wall Street sees it as a sign he’s losing patience with the war and wants it done
InvestingMarkets
Trump tells Netanyahu, ‘You’re f—ing crazy’ and Wall Street sees it as a sign he’s losing patience with the war and wants it done
By Jim EdwardsJune 2, 2026
4 hours ago
SpaceX CEO Elon Musk
InvestingSpaceX
If S&P Dow Jones rewrites its listing rules, SpaceX and Anthropic will benefit—investors won’t
By Eva RoytburgJune 2, 2026
7 hours ago
Harvard Law: Anthropic is about to sell a safety mission Wall Street can veto
AIOpenAI
Harvard Law: Anthropic is about to sell a safety mission Wall Street can veto
By Catherina GioinoJune 1, 2026
19 hours ago

Most Popular

Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
Environment
Erin Brockovich, the activist who defeated a utility giant and inspired a Julia Roberts film, is pushing data centers to be more transparent
By Marco Quiroz-GutierrezJune 1, 2026
20 hours ago
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
Energy
The Iran conflict has disrupted oil supply. Gulf states are now looking to multi-billion-dollar investments in renewables 
By Melissa HancockJune 1, 2026
24 hours ago
Current price of oil as of June 1, 2026
Personal Finance
Current price of oil as of June 1, 2026
By Joseph HostetlerJune 1, 2026
1 day ago
Current price of silver as of Monday, June 1, 2026
Personal Finance
Current price of silver as of Monday, June 1, 2026
By Joseph HostetlerJune 1, 2026
1 day ago
After issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
Law
After issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
By Sasha RogelbergJune 1, 2026
21 hours ago
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
Conferences
Cognizant CEO is swimming against the tide on AI: he's hiring over 20,000 graduates this year and says AI tokenmaxxing is a 'vanity metric'
By Preston ForeJune 1, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.