• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Commentaryclean energy

Clean energy’s winning argument is the one it refuses to make

By
David Crane
David Crane
Down Arrow Button Icon
By
David Crane
David Crane
Down Arrow Button Icon
May 5, 2026, 7:00 AM ET
David Crane is Chief Executive Officer and Chairman of the Board of Generate Capital, an investor, owner, and operator providing reliable and affordable energy and infrastructure solutions. He previously served as Under Secretary for Infrastructure at the U.S. Department of Energy and has served as CEO of five publicly traded energy companies.
crane
David Crane is Chief Executive Officer and Chairman of the Board of Generate Capital.courtesy of Generate Capital
Add Fortune on Google for similar content.

Conventional wisdom holds that the United States can only maintain its economic primacy in the dawning age of artificial intelligence if we build new electricity generation on an unprecedented scale. That obligation to our national competitiveness and security has led to an unfamiliar political battleground — American families’ utility bills. How we satisfy these twin obligations — powering the tsunami of new data centers and holding harmless American electricity consumers from the price impact of powering AI — will define how we energize the country for generations to come. The stakes have been ratcheted up given recent geopolitical events highlighting the deep interconnection and vulnerability of a world still dependent on fossil fuel energy sources.

Recommended Video

Thus, my surprise that the decision of the U.S. government last month to pay a French oil company nearly $1 billion of U.S. taxpayer money NOT to add offshore wind capacity to the American electricity system was met with barely a ripple of consternation in renewable energy circles. The episode raises a pointed question: what happened to the climate movement? For the first time, an effort to energize the country with clean electrons powered by domestic, inexhaustible and free sources of fuel is being stymied by a billion-dollar expenditure of our taxpayer money at the very moment that the country is spending billions of taxpayer dollars to remove a perceived geopolitical risk to the global oil trade.

Twenty years ago, the climate movement looked a lot like me — white, coastal, and well-to-do. We were shocked that compelling science and the consequences to our children and grandchildren didn’t convince everyone to take real and dramatic action. We shrugged off the prospect of higher electricity bills as a result of more costly renewable power as inconsequential. We gave off the impression that we were more concerned with the plight of the polar bear than we were with the everyday financial challenges facing Americans.

We were wrong to do so, and we were slow to learn our lesson. It turned out most Americans were more concerned with minimizing their energy costs so they could put food on their table and keep a roof over their heads. We may have lost the argument but enough incentives remained for the clean energy industry to achieve impressive cost declines that lead to real deployment of resources at scale at a lower cost than any practical fossil fuel alternative. And that cost advantage is before factoring in — in the case of fossil fuels — the direct and indirect cost of extracting, processing and shipping the fuel itself.

Today, we suddenly have a moment to take that progress and double down to create the long-term conditions for a clean power industry in America. Today it will be built on economic necessity and national security and not on achieving a political consensus that seems obvious but remains elusive. Across the country, electricity bills are going up — significantly. And they are hurting real Americans. Now, the price declines across clean energy sources over the last 15 years have made our technologies the foundation for how all Americans can air-condition their way through 100-degree days in March, heat through a polar vortex, and recover from a string of natural disasters that have gone from once a century to once a decade to once a year. All the while, doing so without requiring the American Navy, at stupendous expense and human risk, to blockade the Strait of Hormuz.

We have an obligation to engage farmers, already struggling with changing weather patterns, and now beset by fertilizer scarcity and sky-high diesel prices, in opportunities to leverage the solar and wind benefits of their own land. To remind them of the water and air quality benefits and the passive income opportunities of not just being farmers, but powered landowners. We have an obligation to reach out to swing voters — from suburban moms to union members — to ensure that they fully understand how their bills will be lower and more predictable when served by cheap, reliable renewables that have domestic feedstocks, than fossil fuel infrastructure whose price relies on a painfully complicated global interdependency that can be disrupted at any point. We have an obligation to young adults, already worried about being able to buy their first home, to make clear that energy costs can be a fundamental cost of living that they shouldn’t have to worry about.

The climate movement needs to go from selling itself as a moral obligation to wrapping itself in the practical truth: we’re a better, more affordable way to live life in America in 2026 and beyond. We need to move on from being the survival solution for polar bears to being the affordability solution for American families.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Author
By David Crane
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

Vietnam has bold plans for its economic future. It will need U.S. tech, capital, and speed to make them happen
CommentaryVietnam
Vietnam has bold plans for its economic future. It will need U.S. tech, capital, and speed to make them happen
By Brian McFeeters and Vu Tu ThanhJune 14, 2026
18 hours ago
t
CommentaryTariffs
A quartz countertop tariff could double your kitchen renovation cost — and kill 13 jobs for every one it creates
By Steve SwedbergJune 14, 2026
1 day ago
nexstar
CommentaryAntitrust
Nexstar CEO: big tech swallowed local newspapers. Local TV could be next
By Perry A. SookJune 14, 2026
1 day ago
ravi
CommentaryWeather and forecasting
I spent 8 years flood-proofing a city. Capital markets are running out of time to take El Niño seriously
By Ravi S. BhallaJune 13, 2026
2 days ago
herrin
CommentaryInfrastructure
America just committed $1.2 trillion to fix its infrastructure. We’re still flying blind
By Gregg HerrinJune 13, 2026
2 days ago
cyber
Commentarycyber
Accenture cyber leads: why hiring more people won’t solve the cybersecurity talent gap
By Harpreet Sidhu and Vikram DesaiJune 13, 2026
2 days ago

Most Popular

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
2 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
1 day ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
21 hours ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
Investing
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
23 hours ago
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
AI
AI job disruption is here. The problem may be compounded because nearly 75% of people don't apply for unemployment benefits
By Jacqueline MunisJune 14, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.