• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
CommentaryProductivity

AI is frying our brains — here’s what leaders need to do about It

By
David Rock
David Rock
and
Chris Weller
Chris Weller
Down Arrow Button Icon
By
David Rock
David Rock
and
Chris Weller
Chris Weller
Down Arrow Button Icon
April 26, 2026, 8:30 AM ET
Woman tired while looking at computer
Too much AI use at work could cause "brain fry"Andrew Lichtenstein/Corbis via Getty Images
Add Fortune on Google for similar content.

The promise of AI was that it would save us all time by automating our clerical tasks, like email, personal admin, and running programs in the background. In reality, researchers are showing the opposite is happening: We’re burning out.

Recommended Video

There are two phenomena happening here. When you are freed up from lower-level work — say, email writing — doing exclusively high-level work, such as analyzing complex data sets, is very taxing on the brain. Second, simply being given a tool that helps us do so much more creates a double-edged sword where people are more engaged and excited about their work, but also work longer hours because the volume has increased overall.

In their research, Aruna Ranganathan and Xingqi Maggie Ye found in an eight-month ethnographic study of 200 employees that AI usage intensified work rather than making it easier. Other research from BCG has found a “brain fry” effect: Using AI well, on top of performing our other tasks, is making work doubly or triply effortful, leading to more errors and poorer outcomes.

At NLI, we investigate what’s going on in the brain and devise solutions for making work more manageable within the brain’s natural limits. Leaders who want their teams to benefit from AI’s time-saving capabilities, without fighting burnout in the process, can follow a few insights.

Watching AI parse entire documents and generate complex analyses in seconds makes it easy to forget our own cognitive limits. The brain isn’t an infinite computational machine. In fact, it gets quite tired very quickly; just ask your brain to remember a list of 10 items, and you’ll immediately notice how fast it just kind of falters.

The brain fatigues for a few reasons. One is the limitation posed by working memory; we’re just not all that good at holding lots of information in mind. For years, experts thought the brain was capable of keeping around seven items in mind at once; however, recent studies have shown the true number may be closer to three to five.

More recently, neuroscientists have discovered a layer of “intermediate term memory” as well, or the brain’s capacity to hold information in mind over a period of hours. Intermediate term memory is also highly constrained, often more than we like to believe. We may think of ourselves as expert multi-taskers, but science shows that just isn’t the case. Our brains are poor jugglers of information.

Another factor is the cost of task switching. Even if it may feel like we are effortlessly switching between jobs like tabs on our Internet, browser, research has shown it can take more than 20 minutes to fully recover our focus when we go between disparate tasks—such as toggling between AI prompting and applying its outputs. Add in a meeting or two interrupting these tasks, and we have little hope of getting much of anything done over a full workday.

And yet, employees have to remain productive, so what happens? To make room for new processing, other inputs have to go, which is how over-worked, overworked employees—even all-star team members—end up dropping the ball on minor details.

Using AI within an already busy workday taxes our brain. The technology eats up more space in our overall cognitive processing, especially as we fill open time slots with additional prompting, so our brains never feel fully rested. We started using AI to become more productive and focused; instead we’re losing our edge and fatiguing along the way.

A key finding from the research into creativity and innovation is that “Eureka!” moments don’t happen in noisy brains. They happen when the brain is quiet, perhaps when the person is taking a shower or out walking the dog. During these periods of quiet, the unconscious mind has a chance to make connections that the noisy conscious mind can’t perceive, because it’s too busy attending to important work matters.

Organizations should make it a priority to carve out quiet time free from meetings or AI use, during which employees can work heads-down or free-associate about their work. Crucially, this time must be systematized and held sacred so that it’s not lost to last-minute meeting requests or seemingly urgent to-dos that all too easily wipe away seemingly disposable “free” time.

If someone is managing eight AI agents all day, every day, their work is almost sure to be too taxing under normal conditions. Going forward, work may need to be measured more by outcomes rather than inputs and hours worked. At the same time, individuals must develop the self-awareness to know when to take breaks, to take a nap or go for a walk or other facets of the Healthy Mind Platter, so their brains can recharge.

Organizations should also educate people on using AI so that it’s enhancing their work, not strictly multiplying it. Our research shows a small percentage of users work with AI as a partner; the majority offload their work, which creates an extra layer of work to manage the AI. The key skill in this case is metacognition: thinking about one’s own thinking to ask AI to improve current hypotheses, solutions, and conclusions.

When teams can pair these two strategies—dedicated quiet time for insight generation and using AI to enhance one’s thinking—they should see brain drain reverse into a worthy investment of time and energy that treats AI as a sophisticated tool. The brain didn’t evolve for infinite prompting. But with the right guardrails, it doesn’t have to be.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

About the Authors
By David Rock
See full bioRight Arrow Button Icon
By Chris Weller
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Dr. David Rock coined the term neuroleadership, and is the Co-founder and CEO of the NeuroLeadership Institute (NLI), a 26-year-old cognitive science consultancy that has advised over two thirds of the Fortune 100.

Chris Weller is a ghostwriter and editorial consultant. He is the founder of 1-Across, a company that specializes in helping social scientists, entrepreneurs, and ambitious thinkers write nonfiction books that change how people see the world. He has written two books to date, The Spaces That Make Us: Why Design Is Broken and How We Can Create a Happier, Healthier World and The Performance Culture: Go Beyond Buzzwords to Lead Teams That Win. His writing has appeared in The Atlantic, Harvard Business Review, Newsweek, Business Insider, and Fast Company. 


Latest in Commentary

surman
CommentaryMozilla
Mozilla President: meet the open source ‘rebel alliance’ that could break Big Tech’s grip on AI
By Mark SurmanJune 29, 2026
18 hours ago
wendy
Commentary250 Years of Innovation
Wendy Schmidt: Three centuries of science is something to celebrate
By Wendy SchmidtJune 29, 2026
19 hours ago
a
Commentary250 Years of Innovation
Atomic Industries CEO: America spent 60 years retreating from manufacturing. The next 100 are about building it back
By Aaron SlodovJune 29, 2026
19 hours ago
Sofia
CommentaryLeadership
This CEO became 3x more productive with AI. Then she read what her daughter wrote about it at Dartmouth
By Maria Colacurcio and Sofia FreiJune 28, 2026
2 days ago
Anthony Scaramucci
Commentary250 Years of Innovation
Anthony Scaramucci on America 250: where have you gone, Joe DiMaggio?
By Anthony ScaramucciJune 28, 2026
2 days ago
family
CommentaryColleges and Universities
More than 3 million college students are raising kids. Most won’t graduate
By Enyi OkebugwuJune 28, 2026
2 days ago

Most Popular

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
14 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
5 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
3 days ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
2 days ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Success
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
2 days ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.