• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
CryptoCrypto Playbook

Trump’s memecoin does have a purpose: Access to the White House

Fortune Editors
By
Fortune Editors
Fortune Editors
Down Arrow Button Icon
Fortune Editors
By
Fortune Editors
Fortune Editors
Down Arrow Button Icon
March 20, 2026, 2:15 PM ET
Add Fortune on Google for similar content.

Skeptics like to deride cryptocurrencies as worthless made-up money, and that’s especially the case for memecoins. While many see Bitcoin as digital gold and Ethereum as a global computer, it’s hard to find any real-world utility with memecoins, which are at best speculative bets on internet culture. There may be an exception, though: the $TRUMP memecoin, which is one of the topics discussed on the latest edition of Fortune’s Crypto Playbook vodcast—available on Spotify, Apple, and YouTube, and in the video below. 

Recommended Video

On the vodcast, Fortune editor Jeff John Roberts and reporter Ben Weiss discuss the latter’s recent story about how the White House is convening a second gala for the top holders of $TRUMP memecoins. This time, the list of eligible holders will be expanded from 220 to 297, and the top 29 holders will be able to attend a special reception with their “FAVORITE PRESIDENT.” 

The White House, though, reiterated an earlier statement saying that President Trump’s presence is not confirmed at the latest gala. This edition of the gala is a lunchtime event and will be held near Mar-a-Lago, unlike the previous one, which was a dinner in Washington, D.C.

As the Crypto Playbook hosts discuss, these events are questionable at best from an ethics and conflict-of-interest standpoint, but do represent an innovation for the memecoin economy. Unlike other such coins, such as PEPE or Dogecoin, $TRUMP coins have an actual benefit: a chance to get closer to power and perhaps even meet the president himself. 

At the same time, this raises the question of how long the utility of the memecoin will last: Will it extend beyond President Donald Trump’s time in the White House? It remains to be seen. 

This edition of the vodcast also explores a host of other hot topics in the world of crypto, including the latest controversy surrounding the Polymarket prediction market, and the questionable metrics put forth by the Bulllish crypto exchange. The hosts also look at Ripple’s new valuation and Mastercard’s big stablecoin purchase. 

Explore the Fortune Crypto 100, our global ranking of the companies leading the digital asset industry across 10 categories. Plus, our Fortune Crypto Innovators list recognizes 30 firms shaping what’s next.
About the Author
Fortune Editors
By Fortune Editors
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Crypto

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Crypto

Steve Witkoff walks in front of a car dressed in suit and tie with his phone in his hand and his jacket draped over his arm.
CryptoDonald Trump
A VC says he declined to join the Trump family’s crypto venture after cofounder Steve Witkoff couldn’t pronounce ‘memecoin’
By Camila Grigera NaónJuly 27, 2026
4 hours ago
Building with Chase/J.P.Morgan signage
NewslettersFortune Crypto
Bank-run blockchains are back in style—but history suggests they will be a bust
By Jeff John RobertsJuly 27, 2026
10 hours ago
Hopes for key crypto bill fade amid delays, Trump ethics controversy
CryptoCryptocurrency
Hopes for key crypto bill fade amid delays, Trump ethics controversy
By Jeff John RobertsJuly 24, 2026
4 days ago
MoonPay to launch universal AI shopping wallet for non-technical Claude and ChatGPT consumers
CryptoAI agents
MoonPay to launch universal AI shopping wallet for non-technical Claude and ChatGPT consumers
By Jeff John RobertsJuly 23, 2026
4 days ago
Members of KAIO and Mubadala Capital stand side by side smiling at the camera.
CryptoCoinbase
Coinbase invests in tokenized version of Abu Dhabi’s sovereign wealth fund 
By Camila Grigera NaónJuly 23, 2026
4 days ago
Thijn Lamers is Co-Founder and President, Noah.
Commentarystart-ups
Europe does not need more ambition. It needs to stop hiding it
By Thijn LamersJuly 23, 2026
5 days ago

Most Popular

New York City women are making up to $30,000 per month by renting out their closets to strangers
Retail
New York City women are making up to $30,000 per month by renting out their closets to strangers
By Sarah GlodekJuly 27, 2026
16 hours ago
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
Economy
College-educated women are snapping up the highest-earning men without college degrees, leaving the rest further behind
By Mia OsmonbekovJuly 26, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
3 days ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
2 days ago
I've been teaching college students for decades. Most of them can no longer finish a book
Commentary
I've been teaching college students for decades. Most of them can no longer finish a book
By Austin SaratJuly 26, 2026
2 days ago
One-third of Seattle's downtown is empty: Here's how America's boomtown turned into one of the toughest places to find a job
Real Estate
One-third of Seattle's downtown is empty: Here's how America's boomtown turned into one of the toughest places to find a job
By Nick LichtenbergJuly 27, 2026
15 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.