• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
CryptoDonald Trump

The Trump family’s crypto portfolio is getting battered with the rest of the industry—but Melania’s memecoin has fared surprisingly well

By
Ben Weiss
Ben Weiss
Crypto Reporter
Down Arrow Button Icon
By
Ben Weiss
Ben Weiss
Crypto Reporter
Down Arrow Button Icon
February 9, 2026, 3:54 PM ET
Melania Trump’s memecoin has outperformed even Bitcoin since Oct. 10.
Melania Trump’s memecoin has outperformed even Bitcoin since Oct. 10.Chart by Ben Weiss

The crypto wipeout that vaporized $1 trillion in market value over the past three months has afflicted all corners of the industry—including the numerous crypto ventures tied to President Donald Trump’s family. But while the family’s portfolio is down across the board, some assets have been hit harder than others.

Recommended Video

Since Oct. 10, when the crypto market witnessed what’s since been dubbed the “flash crash,” the worst-performing crypto asset tied to the Trump family has been American Bitcoin’s stock. The Bitcoin mining and holding firm—which is backed by the president’s two sons, Eric and Donald Jr.—has plunged more than the world’s largest cryptocurrency and tanked about 80%. Its market capitalization is just over $1 billion. That’s a far cry from its height of nearly $8.5 billion when the company first went public in September. 

The best-performing Trump-tied crypto asset after the digital assets market cratered in October is the first lady’s memecoin, $MELANIA. The token is down only 27% and experienced a boost prior to the release of Melania Trump’s documentary in late January. Still, the cryptocurrency is down more than 98% from when it launched one day before President Trump’s inauguration last year.

The depreciation in price of the Trump family’s crypto assets is no different from the recent decline in value of hundreds of other cryptocurrencies in what’s historically been a highly volatile market. But the fluctuations in the Trump family’s crypto holdings are significant because, over the past year, so much of the family’s wealth has become tied to the blockchain industry. (Fortune has a breakdown of the main pillars of the Trump family’s crypto holdings here.)

Historically, the Trumps have made their money from real estate. Estimates now vary, but in early January, Fortune valued the Trump family’s crypto holdings at about $3 billion. That includes stakes in public companies: American Bitcoin, the crypto hoarder ALT5 Sigma, as well as Trump Media & Technology Group, a social media firm that has bought up nearly $1 billion in the world’s largest cryptocurrency. 

There are also three cryptocurrencies: Melania’s memecoin, the president’s memecoin, and a cryptocurrency launched by World Liberty Financial, a crypto business that the president’s sons founded.

The recent crash in the digital asset market may prompt onlookers to question whether the Trump family’s digital assets portfolio is built to withstand the market’s gyrations in the long term. Still, paper gains or losses may be beside the point. The Trumps have cashed out—in actual dollars—at least $1.2 billion from World Liberty Financial, arguably their most lucrative Trump crypto venture, over the past 16 months, according to a recent analysis from the Wall Street Journal.

A spokesperson for World Liberty Financial declined to comment.

FORTUNE CRYPTO 100: Fortune's new annual list will recognize companies driving meaningful progress in digital assets—from infrastructure and investment to applications and adoption. Is your organization is shaping the future of blockchain? Submit your nomination today.
About the Author
By Ben WeissCrypto Reporter
LinkedIn iconTwitter icon

Ben Weiss is a crypto reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in Crypto

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Crypto

Santa Clara County is suing Meta over allegations it profited from scam advertisements that particularly targeted seniors and families
LawMeta
Santa Clara County is suing Meta over allegations it profited from scam advertisements that particularly targeted seniors and families
By Bloomberg and Kurt WagnerMay 11, 2026
1 day ago
Stablecoin disruptors want to vanquish Visa but face a tough task ahead
NewslettersFortune Crypto
Stablecoin disruptors want to vanquish Visa but face a tough task ahead
By Jeff John RobertsMay 11, 2026
1 day ago
Trump Media posts $405 million loss driven by crypto holdings
CryptoDonald Trump
Trump Media posts $405 million loss driven by crypto holdings
By Yash Roy and BloombergMay 9, 2026
3 days ago
Michael Saylor says remarks about selling Bitcoin were intended to jam short-sellers and ‘haters’ 
CryptoBitcoin
Michael Saylor says remarks about selling Bitcoin were intended to jam short-sellers and ‘haters’ 
By Ben WeissMay 8, 2026
4 days ago
Elizabeth Warren speaks into a microphone during a Senate Banking Committee meeting
Cryptostablecoins
Elizabeth Warren seeks information on Meta’s latest stablecoin plans in letter to Mark Zuckerberg
By Jack KubinecMay 7, 2026
5 days ago
A stack of coins tumbles over on top of a solid background.
CryptoCryptocurrency
Crypto users keep getting robbed because of a simple design flaw—but a solution is at hand
By William MougayarMay 7, 2026
5 days ago

Most Popular

Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
Economy
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
1 day ago
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
Success
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
1 day ago
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
North America
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
By Sasha RogelbergMay 12, 2026
15 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
2 days ago
Trump Mobile quietly rewrote its fine print to say the gold Trump phone may never be made, a year after taking $100 deposits
North America
Trump Mobile quietly rewrote its fine print to say the gold Trump phone may never be made, a year after taking $100 deposits
By Marco Quiroz-GutierrezMay 11, 2026
1 day ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.