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AI may generate only half the profit needed to justify the investment, Goldman analyst warns

Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
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Jim Edwards
By
Jim Edwards
Jim Edwards
Executive Editor, Global News
Down Arrow Button Icon
January 7, 2026, 6:53 AM ET
Photo: Sergey Brin
Google cofounder Sergey Brin returned from retirement in 2023 to work on Alphabet's Gemini AI models.

The S&P 500 hit a new record high yesterday, up 0.62% at 6,944.82. Futures are marginally down this morning, as might be expected from traders who want to sell up and lock in some of those gains. The STOXX Europe 600 also hit a new high yesterday and was flat in early trading this morning.

Much of the bullishness is coming as analysts realize that the massive amounts of capital expenditure (capex) on building out AI data centers isn’t likely to stop anytime soon.

The result of all that new spending will be that “we expect another year of solid gains for U.S. equities in 2026. We forecast an S&P 500 total return of 12% to a year-end level of 7,600,” Goldman Sachs analyst Ben Snider and his colleagues told clients in a note sent this morning.

However, the wrinkle for 2026 will be that AI capex growth will start to slow down, he said. In turn, the amount of profit needed to justify all that capex won’t show up, Snider et al argue, and that will cause traders to pick and choose winners and losers among the big tech firms of the S&P 500.

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“The 10 largest stocks in the S&P 500 account for 41% of market cap and drove 53% of the S&P 500 2025 return. We expect AI spending will exceed consensus estimates this year but begin to decelerate in growth terms while corporate adoption increases, causing rotations among the largest U.S. tech stocks that create two-way risk for the aggregate index,” he told clients.

Capex spending by the big “hyperscalers” (Meta, Amazon, Alphabet, etc.) was roughly $400 billion in 2025, up 70% annually, Goldman calculates. The big tech companies have also started to fund much of that growth with debt.

“As spending and debt grow, so do the necessary eventual profits to justify ongoing investments,” Snider says.

So far, tech companies have been happy to spend that money because the profits they generated were two or three times as much as they invested, Goldman estimates. The problem is that that might be unsustainable, Snider says. “Given consensus estimates for an annual average of $500 billion in capex from 2025-2027, maintaining the returns on capital to which their investors have become accustomed would require these companies to realize an annual profit run-rate of over $1 trillion, more than double the 2026 consensus estimate of $450 billion in income,” he wrote.

While some of these companies will successfully generate the profits they need, others won’t, he says. “The magnitudes of current spending and market caps alongside increasing competition within the group suggest a diminishing probability that all of today’s market leaders generate enough long-term profits to sufficiently reward today’s investors.”

Analysts at Vanguard and Piper Sandler are also focused on the AI-capex-profit story.

Piper chief global economist Nancy R. Lazar and her colleagues anticipate that tech companies have not yet reached the ceiling of their capex budgets, especially as the One Big Beautiful Bill Act (OBBA) grants new tax breaks on companies’ capital spending. “Tech capex has been a huge story for a while now, but against history, it’s still not ‘too high’ vs. GDP. And there’s plenty of upside ahead, given OBBA’s full capex expensing, Fed easing, and banks easing lending standards,” they told clients.

Vanguard’s Qian Wang, global head of capital market research, also warned that if profits don’t follow capex then investors should expect a downturn. “We are bullish on AI’s potential to transform the economy. But transformative technology needs profitable business models to win. And, in the financial markets, returns hinge on expectations. Tech companies’ earnings have been strong so far, but their valuations may have gotten ahead of themselves. When expectations get too far out of whack, it is not surprising to see markets pull back,” she said in an email sent to Fortune.

Here’s a snapshot of the markets ahead of the opening bell in New York this morning:

  • S&P 500 futures were up flat this morning. The last session closed up 0.62% at 6,944.82, a record high.
  • STOXX Europe 600 was flat in early trading. 
  • The U.K.’s FTSE 100 was down 0.65% in early trading. 
  • Japan’s Nikkei 225 was down 1.06%.
  • China’s CSI 300 was down 0.29%. 
  • The South Korea KOSPI was up 0.57%. 
  • India’s NIFTY 50 was down 0.14% 
  • Bitcoin sank to $91.8K.
The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Jim Edwards
By Jim EdwardsExecutive Editor, Global News
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Jim Edwards is the executive editor for global news at Fortune. He was previously the editor-in-chief of Business Insider's news division and the founding editor of Business Insider UK. His investigative journalism has changed the law in two U.S. federal districts and two states. The U.S. Supreme Court cited his work on the death penalty in the concurrence to Baze v. Rees, the ruling on whether lethal injection is cruel or unusual. He also won the Neal award for an investigation of bribes and kickbacks on Madison Avenue.

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