• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

1

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'

2

Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal

3

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
InvestingBook Excerpt

Solving the ‘Tower of Babel’ problem of data transparency for investors

By
Ben Zweig
Ben Zweig
Down Arrow Button Icon
By
Ben Zweig
Ben Zweig
Down Arrow Button Icon
November 21, 2025, 9:05 AM ET
Ben Zweig
Ben Zweig teaches Data Science and The Future of Work at NYU Stern and is the founder of Revelio Labs.courtesy of Ben Zweig
Add Fortune on Google for similar content.

What would it take to get essential human capital data in the hands of every investor? One of the easiest answers to that question is: transparency. With better disclosure of human capital, we will have greater access to data and the insight that comes from them.

Recommended Video

Right now, there are clear rules and regulations around capital disclosures that help investor decisions. These are the “10-K” annual and “10-Q” quarterly reports that all public companies must release to disclose their financial information and capital structure. Right now, there are no equally strict requirements for human capital. 

Every few years or so, there is a push for more transparent human capital disclosures. Sometimes, there’s some movement on the issue, but usually the policy lands in some form of voluntary disclosure. Currently, companies are required to report on various aspects of total number of FTEs, employee types, turnover rates, and similar metrics, but these have not reached the level of capital disclosures. 

Unfortunately, even with expectations around transparency, little can be learned because there is no way to compare the data that companies release. Transparency is not enough. Instead, we need clear standards so that all the data can talk to each other. 

Think about it this way: Even if there was mandatory reporting on job hiring, the reported data would be mostly meaningless outside the context of that one company. If Meta says that they have about 75% of their workforce employed as engineers, for example, what does that actually tell us? What kind of engineers are they? What work do they do each day? And, more importantly, how does that level of employment of the specific type of engineers compare to other companies? Is it the same? Is it different? Has it changed much over the years?

Without standards, we end up with a “Tower of Babel” situation: Each company’s data is speaking a different language. There’s no way to know whether a “sales” position in one company is fundamentally the same thing as a “sales” position in another company.

Take, for example, the position of an “economist.” I myself am an economist. But when I introduce myself as such, no one knows what that means. It’s ambiguous. Even so, my company hires many economists. So do major companies like IBM and Amazon. Amazon, in particular, is well known for hiring a lot of economists. 

However, all of these positions are completely different across companies. At IBM, the economists all work on macro-level reports, such as how the geopolitical situation in China will affect mainframe computing exports. They are basically collecting and analyzing trends that would affect the business and sharing those trends with the relevant staff. This might be more similar to a reporter than anything else, or some kind of industry analyst. 

At my company, we hire economists to basically fill two roles: a hybrid role of data science consultant and client success manager, in which they take the data from our products and help companies understand what this data means. In this way, they are client-facing, almost like customer service representatives. But they also take that data and write articles for our newsletter about trends – similar to the IBM economist focused on trends, but at a micro level, or maybe even a marketer. 

Amazon, however, hires economists to do three different things: forecasting, testing out new business policies, and assessing the market structure. The forecasters have backgrounds in macro and finance, and time series analysis, and support analyses that consider coming trends. The business policy roles are basically applied statisticians, using data to solve micro business problems. Those that assess the market structure are using different modeling designs to create pricing schemes and other things related to the online market to support business growth. In hiring these types of roles, Amazon is essentially using a data-driven approach to the company’s business practices, helping to maximize decision making in a number of ways. Currently Amazon hires more economists than any organization other than the Federal Reserve. 

All of these people leverage the position of “economist” to get work done, but comparing the data related to these positions across companies to identify trends would be a worthless endeavor. If an investor was to try to understand workforce trends or even company trends from changes in these positions, any conclusion that would be drawn would be inexplicable or counterintuitive. An investor may look at my team of economists and say we are over investing in research, without understanding that this economist team has a direct influence on our clients happiness (by helping them understand our data) and gaining new clients (by supporting our marketing efforts).

I know these nuances between the economist roles across IBM, Amazon, and my company, but that’s because I have direct, qualitative experience in how those companies operate. I have acquired that knowledge through many conversations – and in the case of working at IBM and my own company, direct experience. Very few people have that kind of understanding of how different companies’ workforces are arranged and leveraged. 

Workforce taxonomies solve this problem. With appropriately designed taxonomies, we can give more accurate titles to positions, or have a deeper understanding of what a position title means. We can see if a company is hiring a macroeconomist that specializes in forecasting or a microeconomist that will help with client success. We can say with high levels of certainty that two jobs are indeed alike, across companies or even industries, and make analyses based on those comparisons. That is because the job titles are not based on arbitrary labels, but systematically determined and categorized through a robust data analysis process. They are developed through a combination of activities, which are the essential building block of work. 

With these taxonomies in place, investors can make strong inferences about the behavior and health of companies, and invest accordingly. For example, if a corporation makes a big announcement about investing in one area – like AI or VR – with the goal of becoming a market leader, we can look at the workforce data to understand how committed they are to this investment. If the company data shows that the salary they are looking to pay for engineers with an AI or VR speciality is way below market rate, you know that they are not going to obtain the top talent to execute on their bold vision. An investor interested in AI or VR might not want to put too much time or money into a company that isn’t serious about their commitment. 

Excerpted with permission from the publisher, Wiley, from Job Architecture: Building a Language for Workforce Intelligence by Ben Zweig. Copyright © 2026 by John Wiley & Sons, Inc. All rights reserved. This book is available wherever books and eBooks are sold.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Ben Zweig
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Investing

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Investing

The ‘Trump Trade’ is turning into a loser in the stock market
InvestingStock
The ‘Trump Trade’ is turning into a loser in the stock market
By Geoffrey Morgan, Joel Leon and BloombergJuly 25, 2026
13 hours ago
Can Apple’s incoming CEO bring back the product design mojo of the Steve Jobs era?
MagazineApple
Can Apple’s incoming CEO bring back the product design mojo of the Steve Jobs era?
By Sebastian HerreraJuly 25, 2026
20 hours ago
An F/A-18E Super Hornet, attached to Strike Fighter Squadron (VFA) 14, makes an arrested landing on the flight deck of Nimitz-class aircraft carrier USS Abraham Lincoln
SuccessWealth
Defense tech investors thought the war in Iran could make them millionaires. Instead, they faced a Wall Street bloodbath
By Preston ForeJuly 25, 2026
24 hours ago
Inside Larry Culp’s playbook for fixing GE
NewslettersCFO Daily
Inside Larry Culp’s playbook for fixing GE
By Sheryl EstradaJuly 24, 2026
2 days ago
Three people sitting on stairs
Startups & VentureTerm Sheet
Neo raises $100 million to hunt the zombie AI agents haunting your company
By Amanda GerutJuly 24, 2026
2 days ago
Current price of Bitcoin for July 24, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for July 24, 2026
By Joseph HostetlerJuly 24, 2026
2 days ago

Most Popular

The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
22 hours ago
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
Middle East
Trump pulls back after Iran crosses his red line as U.S. military breaks two-week streak of airstrikes amid talks for potential Hormuz deal
By Jason MaJuly 25, 2026
14 hours ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
2 days ago
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
Success
An 11-year-old is cleaning his neighbors' trash cans for $10 each—he now has 100K followers as teens face the worst summer job market since 1948
By Orianna Rosa RoyleJuly 25, 2026
1 day ago
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
3 days ago
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
Success
A Hims cofounder fired his entire marketing team for AI. Now his 24/7 online vet service is growing 20% a month
By Sydney LakeJuly 25, 2026
20 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.