• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Real EstateHousing

‘Living and working in Florida is like being in a toxic relationship,’ but the Northeast shows jarring differences, real estate founder says

Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
Nick Lichtenberg
By
Nick Lichtenberg
Nick Lichtenberg
Business Editor
Down Arrow Button Icon
November 8, 2025, 8:05 AM ET
Florida
Florida has a lot of rizz.Getty Images

In a candid interview, top real estate agent and founder of SYKES Properties, Erin Sykes, got real about the state of the Florida real estate market. “Living and working in Florida is like being in a toxic relationship,” she said at the ResiDay conference in an interview with ResiClub editor Meghan Malas.

Recommended Video

Now, Sykes, whose firm showcases multimillion-dollar deals in both Florida and the Northeast, said she’s watching two Americas diverge in real time. In the Northeast, she’s seeing bidding wars have returned in commuter suburbs like Monmouth County, N.J., and mid-Long Island, where buyers still fight for an acre and an elite school district. In Florida, by contrast, she described a market in withdrawal, nursing a hangover after a flurry of activity. “Just a couple years ago, we were being love-bombed and told how great we were,” she said, citing Florida’s burgeoning status as “Wall Street South,” a new finance hub. Now, things are “flat” or even heading downward.

Home prices in Florida have fallen 5.4% year-over-year, dragged down by a glut of aging condos facing six-figure special assessments and post-Surfside safety mandates. Single-family homes, meanwhile, remain relatively resilient, she noted. She characterized the Sunshine State’s housing scene as a cycle of boom, bust, and burnout. She’s always fueled by the belief that somehow, the next round will be different.

“Now we’re being told, ‘Oh, you’re too expensive,’ and kind of being discarded,” Sykes said. “You know, the conversation changes by the day, really.”

Noting that Florida has always been a boom-or-bust state, she said she sees signs of moderation rather than collapse. “Rather than being the boom up here and the bust way down here like we saw in 2008 and 2009, the waves are becoming flatter,” she said. While there may be a pullback in prices, “really, a 5% pullback is nothing when your house has appreciated 25%.”

For Florida, Sykes argued, even a flat market signals stability after years of breakneck appreciation—especially in Palm Beach, where home values have jumped as much as 200% in the past few years.

The challenge of dual market personalities

Sykes described jarring regional differences. In Florida as an agent, you’re “just trying to really push and pull and drag deals together, you’re getting discounts of 5%, 10%, 20% off list price,” but then in the Northeast you find yourself going into a bidding war. “It’s like having a multiple personality disorder.”

That volatility, she noted, reflects a broader split between regions that overheated during the pandemic and those returning to normal. The migration wave that sent high earners south may have turbocharged Florida’s boom but also exposed its fragility. Now, Sykes said, agents and homeowners alike are navigating two competing realities: the Northeast’s cautious recovery and the Southeast’s cooling after years of mania.

She also outlined a bifurcation within the Florida housing market: while single-family homes remain robust thanks to demand for space among incoming families, condos face mounting challenges. That’s difficult because they are “really what has been driving down the Florida market,” and they are facing new challenges from special assessments, strengthened structural regulations, and fallout from incidents like the Surfside collapse. Pre-selling of new-construction condos continues apace, she said, with West Palm Beach alone seeing many significant developments underway.​

Sykes described a bifurcation between single-family homes and condos in Florida, since its exploding population is full of people who left Manhattan or Chicago and “wanted their own space.” She said single-family homes are doing well, and then “We’re seeing condos bifurcated, and then within that bifurcation of condos, a secondary bifurcation.”

“Florida,” she concluded, “you have to always take with a grain of salt.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Nick Lichtenberg
By Nick LichtenbergBusiness Editor
LinkedIn icon

Nick Lichtenberg is business editor and was formerly Fortune's executive editor of global news.

See full bioRight Arrow Button Icon

Latest in Real Estate

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Real Estate

Current refi mortgage rates report for April 15, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for April 15, 2026
By Glen Luke FlanaganApril 15, 2026
9 hours ago
Current ARM mortgage rates report for April 15, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for April 15, 2026
By Glen Luke FlanaganApril 15, 2026
9 hours ago
Mortgage rates today, April 15, 2026
Personal Financemortgages
Mortgage rates today, April 15, 2026
By Glen Luke FlanaganApril 15, 2026
9 hours ago
trump
Real EstateWhite House
Trump’s White House: America is short 10 million houses
By Josh Boak and The Associated PressApril 14, 2026
18 hours ago
suburb
Real EstateHousing
Another month, another record-high home price: March hits $408,800—the 33rd straight increase
By Jake AngeloApril 14, 2026
19 hours ago
A couple being shown around a home by a realtor.
Real EstateHomeownership
Home sales just fell 3.6%—and the spring buying season may not save them
By Tristan BoveApril 14, 2026
19 hours ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
2 days ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
1 day ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
1 day ago
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
AI
Anthropic is facing a wave of user backlash over reports of performance issues with its Claude AI chatbot
By Fortune EditorsApril 14, 2026
1 day ago
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
Success
Palantir CEO says working at his $316 billion software company is better than a degree from Harvard or Yale: ‘No one cares about the other stuff’
By Fortune EditorsApril 14, 2026
1 day ago
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
Success
Warren Buffett’s first tax return showed $7 owed to the IRS. The then paperboy and former Berkshire Hathaway CEO is now worth $143 billion
By Fortune EditorsApril 14, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.