• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Current price of oil as of July 8, 2026

1

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil

2

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it

3

Current price of oil as of July 8, 2026
HealthGLP-1s

Adult obesity rate fell from record high—and big pharma is reaping the benefits from mainstream sales of weight-loss drugs like Zepound and Mounjaro

By
Matty Merritt
Matty Merritt
and
Morning Brew
Morning Brew
Down Arrow Button Icon
By
Matty Merritt
Matty Merritt
and
Morning Brew
Morning Brew
Down Arrow Button Icon
October 31, 2025, 12:40 PM ET
The decline comes as a growing number of Americans turn to GLP-1 drugs to lose weight.
The decline comes as a growing number of Americans turn to GLP-1 drugs to lose weight.Getty Images
Add Fortune on Google for similar content.

Gallup released a survey this week showing that the obesity rate among US adults has fallen to 37% this year, a significant drop from the record high of nearly 40% just three years ago.

Recommended Video

The decline comes as a growing number of Americans turn to GLP-1 drugs to lose weight. Gallup found that the use of these drugs specifically to lose weight (they’re also used to treat diabetes) has more than doubled from February 2024, when it was 5.8%, to 12.4% currently:

  • More women (15.2%) are taking the drugs than men (9.7%), which correlates with a slightly larger decline in obesity rates among women.
  • Adults in the 50-64 age range who took the survey had the highest usage of GLP-1s for weight loss, at 17%.

The study illustrates how quickly these drugs have made their way into the mainstream—and how valuable they are for drugmakers.

The battle over semaglutide

Eli Lilly reported stellar third-quarter earnings yesterday and raised this year’s revenue estimates from $60 billion–$62 billion to $63 billion–$63.5 billion, crediting the growing adoption of its weight loss drugs Zepound and Mounjaro. The company also announced a direct-to-consumer partnership with Walmart, offering customers single-dose vials of Zepbound for under $500 in its pharmacies.

Meanwhile, other pharma companies are desperately trying to claw back market share of obesity drugs, which is expected to reach $150 billion by 2030.

Bidding war. Novo Nordisk, the Danish creator of GLP-1s Wegovy and Ozempic, made an unsolicited offer to buy the weight loss drug developer Metsera for $9 billion. The offer followed shortly after Metsera struck a deal to sell itself to Novo’s rival, Pfizer, that was worth up to $7.3 billion (which Metsera can still get out of). Metsera is developing new GLP-1s, some of which can be taken less often than those currently on the market.—MM

This report was originally published by Morning Brew.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Matty Merritt
See full bioRight Arrow Button Icon
By Morning Brew
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

m
Commentarymedicine
America’s bone health is quietly headed for a $19 billion crisis
By Matthew T. DrakeJuly 9, 2026
5 hours ago
Vets issue urgent warning to pet owners as flesh-eating screwworm spreads through Texas and New Mexico
Healthpets
Vets issue urgent warning to pet owners as flesh-eating screwworm spreads through Texas and New Mexico
By John Hanna and The Associated PressJuly 8, 2026
17 hours ago
The Best Rowing Machines (2026): Trainer Tested and Approved
HealthDietary Supplements
The Best Rowing Machines (2026): Trainer Tested and Approved
By Christina SnyderJuly 8, 2026
19 hours ago
Asia’s super-aging societies are sparking a boom in high-end longevity clinics—even if ‘public enthusiasm’ is outpacing the science
AsiaPersonal Health, Fitness, and Wellness
Asia’s super-aging societies are sparking a boom in high-end longevity clinics—even if ‘public enthusiasm’ is outpacing the science
By Angelica AngJuly 8, 2026
1 day ago
The Best Berberine Supplements (2026): Everything You Need to Know
HealthDietary Supplements
The Best Berberine Supplements (2026): Everything You Need to Know
By Christina SnyderJuly 7, 2026
2 days ago
‘I was one of those children’: Utah revokes license of the boarding school where Paris Hilton says she was abused
Asiautah
‘I was one of those children’: Utah revokes license of the boarding school where Paris Hilton says she was abused
By The Associated PressJuly 7, 2026
2 days ago

Most Popular

Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
1 day ago
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Current price of oil as of July 8, 2026
Personal Finance
Current price of oil as of July 8, 2026
By Joseph HostetlerJuly 8, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
4 days ago
Current price of gold as of July 8, 2026
Personal Finance
Current price of gold as of July 8, 2026
By Danny BakstJuly 8, 2026
1 day ago
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
C-Suite
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
By Eleanor PringleJuly 8, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.