• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jamie Dimon runs JPMorgan’s 300,000 employees—but says it beats rivals by fighting in Navy SEAL-sized teams

2

Former CIA official found with $40 million in gold bars for 'work-related expenses' reaches tentative plea deal 

3

The trade deficit with Canada that's upset Trump so much is due to crude the U.S. buys at a discount for the Midwest. 'It’s the only oil they can use'

1

Jamie Dimon runs JPMorgan’s 300,000 employees—but says it beats rivals by fighting in Navy SEAL-sized teams

2

Former CIA official found with $40 million in gold bars for 'work-related expenses' reaches tentative plea deal 

3

The trade deficit with Canada that's upset Trump so much is due to crude the U.S. buys at a discount for the Midwest. 'It’s the only oil they can use'
HealthGLP-1s

Adult obesity rate fell from record high—and big pharma is reaping the benefits from mainstream sales of weight-loss drugs like Zepound and Mounjaro

By
Matty Merritt
Matty Merritt
and
Morning Brew
Morning Brew
Down Arrow Button Icon
By
Matty Merritt
Matty Merritt
and
Morning Brew
Morning Brew
Down Arrow Button Icon
October 31, 2025, 12:40 PM ET
The decline comes as a growing number of Americans turn to GLP-1 drugs to lose weight.
The decline comes as a growing number of Americans turn to GLP-1 drugs to lose weight.Getty Images
Google source logo
Add Fortune on Google for similar content.

Gallup released a survey this week showing that the obesity rate among US adults has fallen to 37% this year, a significant drop from the record high of nearly 40% just three years ago.

Recommended Video

The decline comes as a growing number of Americans turn to GLP-1 drugs to lose weight. Gallup found that the use of these drugs specifically to lose weight (they’re also used to treat diabetes) has more than doubled from February 2024, when it was 5.8%, to 12.4% currently:

  • More women (15.2%) are taking the drugs than men (9.7%), which correlates with a slightly larger decline in obesity rates among women.
  • Adults in the 50-64 age range who took the survey had the highest usage of GLP-1s for weight loss, at 17%.

The study illustrates how quickly these drugs have made their way into the mainstream—and how valuable they are for drugmakers.

The battle over semaglutide

Eli Lilly reported stellar third-quarter earnings yesterday and raised this year’s revenue estimates from $60 billion–$62 billion to $63 billion–$63.5 billion, crediting the growing adoption of its weight loss drugs Zepound and Mounjaro. The company also announced a direct-to-consumer partnership with Walmart, offering customers single-dose vials of Zepbound for under $500 in its pharmacies.

Meanwhile, other pharma companies are desperately trying to claw back market share of obesity drugs, which is expected to reach $150 billion by 2030.

Bidding war. Novo Nordisk, the Danish creator of GLP-1s Wegovy and Ozempic, made an unsolicited offer to buy the weight loss drug developer Metsera for $9 billion. The offer followed shortly after Metsera struck a deal to sell itself to Novo’s rival, Pfizer, that was worth up to $7.3 billion (which Metsera can still get out of). Metsera is developing new GLP-1s, some of which can be taken less often than those currently on the market.—MM

This report was originally published by Morning Brew.

Exclusive: In a new sit-down interview with Fortune, OpenAI CEO Sam Altman explains safety standards are "not at a place" to push AI capabilities much further and warns AI beyond human control is "absolutely" possible. Watch or listen here.
About the Authors
By Matty Merritt
See full bioRight Arrow Button Icon
By Morning Brew
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in Health


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Health


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.