• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game

1

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

2

Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline

3

Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game
InvestingFood and drink

Beyond Meat’s 250% stock pop was spurred by a Dubai-based real estate developer. Now the company is squarely in meme-stock territory

By
Matty Merritt
Matty Merritt
and
Morning Brew
Morning Brew
Down Arrow Button Icon
By
Matty Merritt
Matty Merritt
and
Morning Brew
Morning Brew
Down Arrow Button Icon
October 22, 2025, 5:06 PM ET
Ethan Brown, founder and CEO of Beyond Meat Inc., left, and actress Jessica Chastain during Beyond Meat's IPO at the Nasdaq MarketSite in New York on May 2, 2019.
Ethan Brown, founder and CEO of Beyond Meat Inc., left, and actress Jessica Chastain during Beyond Meat's IPO at the Nasdaq MarketSite in New York on May 2, 2019.Getty Images—Michael Nagle/Bloomberg
Add Fortune on Google for similar content.

Reddit investors are still chasing the high of locking in and driving up GameStop stock four years ago. This time, their meme stock of choice is Beyond Meat. The company behind the plant-based meat you briefly glance at before settling for cheaper ground chuck is the focus of another social-media-driven short squeeze that has helped push the stock up ~250% this week, alongside news of an expanded distribution deal with Walmart.

Recommended Video

The stock pop was spurred by Dubai-based real estate developer Dimitri Semenikhin, who goes by Capybara Stocks on social media. His original Reddit post hyping up Beyond Meat was removed, but he told Business Insider that he bought 4% of its stock and concluded that the company’s most recent debt deal could be a better sign than most investors thought:

  • Last week, Beyond completed a convertible debt swap that quadrupled its share count, resulting in a significant drop in share price from just above $2 to around 50 cents per share.
  • The stock closed at $3.62 per share yesterday.

Big picture: The rally came after years of Beyond losing steam. The company led a fake meat revolution to its 2019 IPO, wielding a $230 price per share, before the entire market seemed to stagnate as consumers lost their appetite for alternative protein.—MM

This report was originally published by Morning Brew.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Matty Merritt
See full bioRight Arrow Button Icon
By Morning Brew
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Investing

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Investing

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., during the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, US, on Friday, July 10, 2026.
Big TechMeta
Meta stock drops 10% as free cash flow gets crushed—and Zuckerberg hints at launching cloud business with few details
By Eva RoytburgJuly 29, 2026
6 hours ago
Robinhood Markets logo is seen displayed on a smartphone screen.
InvestingRobinhood
Robinhood CFO details surging prediction market business as firm posts record revenue in Q2
By Jeff John RobertsJuly 29, 2026
7 hours ago
nyse
EnergyMarkets
Dow drops over 1,100 points as sinking tech stocks combine with jumping oil prices to drag markets down
By Stan Choe and The Associated PressJuly 29, 2026
9 hours ago
A television station broadcasts Kevin Warsh, chairman of the US Federal Reserve, speaking after a Federal Open Market Committee (FOMC) meeting as traders work on the floor of the New York Stock Exchange (NYSE) in New York, US, on Wednesday, July 29, 2026.
EconomyKevin Warsh
Wall Street is panicking over Kevin Warsh’s patience
By Eva RoytburgJuly 29, 2026
10 hours ago
Bernard Arnault, CEO of LVMH
SuccessPersonal Finance
LVMH CEO Bernard Arnault reveals he owned nearly 20% of Netflix, but cashed out too early—his stake could be worth up to $60 billion today
By Emma BurleighJuly 29, 2026
15 hours ago
Photo of Kevin Warsh
EnergyIran
Fed expected to hold rates as Iran-Jordan clash reignites war fears, with oil prices jumping more than 4%
By Yuri Kageyama, Matt Ott and The Associated PressJuly 29, 2026
17 hours ago

Most Popular

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
By Preston ForeJuly 29, 2026
14 hours ago
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
Retail
Costco's $14 million email settlement: Who qualifies for an up-to $500 payment and how to claim before the Aug. 24 deadline
By Sydney LakeJuly 29, 2026
16 hours ago
Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game
C-Suite
Jamie Dimon says his stockbroker father taught him to invest with a 'brutally hard' childhood game
By Sarah GlodekJuly 29, 2026
23 hours ago
Current price of oil as of July 29, 2026
Personal Finance
Current price of oil as of July 29, 2026
By Joseph HostetlerJuly 29, 2026
21 hours ago
eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
Law
eBay will pay nearly $50 million after employees reportedly sent a Massachusetts couple a bloody pig mask, cockroaches and death threats
By The Associated Press and Leah WillinghamJuly 28, 2026
1 day ago
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
Real Estate
The millennial generation is split in 2: an older crowd with boomer-style comfort, a younger set going 'back to the early 1900s'
By Nick LichtenbergJuly 25, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.