• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
C-SuiteLeadership

CEO coach to the Fortune 500: The best leaders have developed a surprising talent—they know how to be ‘actively’ lazy

By
Bill Hoogterp
Bill Hoogterp
Down Arrow Button Icon
By
Bill Hoogterp
Bill Hoogterp
Down Arrow Button Icon
October 19, 2025, 6:00 AM ET
Bill Hoogterp portrait
Top CEOs use an effective strategy called "beat the plan."Illustration by Fortune

As an advisor to many CEOs of Fortune 500 companies over the years, I’ve found a common thread that might surprise you: CEOs work hard but they also know how to recharge faster and better. Just like in fitness, recovery is a key part of exertion. At work, learning to micro-relax better can increase energy, productivity and, quite frankly, joy. When I’m working with younger executives who want to make it to the top, I often give them this advice: Get better at being lazy.

Recommended Video

Reduce stress during the work day

CEOs have told me they’ve also fallen into the understandable trap of wanting to escape stress by doing things that actually increase stress, like social media. That dopamine pull tempts you to watch, oh just a quick video…. Stats show this can add up to a couple hours of doom scrolling for the average person, on top of binge watching at home.

I fell into it too and I also had another personal online vice—bullet chess—until a friend with a background in neuroscience told me, “Do it if it’s fun but don’t think it relaxes you. It’s having the opposite effect. It’s hyper-exciting your brain. It is not relaxing your brain. It’s speeding it up.” So everyone on social media—or you folks playing candy crush on the commute—same message. Do it if it’s fun but don’t think it relaxes you. You are re-stressing, not de-stressing, your brain.

I’ve found that CEOs were later getting into this little addiction trap but then the soonest ones out. They were quicker to recognize they can take control and simply “delete the apps” that are causing trouble.

If you do choose to watch social media, at least pick comedy. The average kid laughs 300 times a day and average adult, only 17. Find reasons to laugh! Laughing at ourselves and our situations releases so much stress.

Try breath work

Here’s a simple one. Close your eyes right now and take 5 breaths, in through the nose, out through the mouth. Make each breath slightly deeper, slower and longer so it starts to swap more of the stale air from the bottom of your lungs. See how easy that was?  Now hold one side of your nose closed and do it again, then switch.

Our normal “shallow” breathing exchanges air at the top of our lungs but deeper, balanced breathing (diaphragm expels more CO2) reaches your alveoli and stimulates the vagus nerve which creates more energy, even just doing a few times a day. If you stretch while you do it, you get bonus points.

Want to relax even deeper in only minutes? Sit with good posture and intentionally relax all the muscles at the very top of your skull. Then do the same for all the muscles around your eyes. Then slowly work your way down your whole body.

Even if you don’t fall sleep, naps are gold.

Have you heard of the 22 minute nap trick? A colleague, Doug Melder, told me, have your midday tea or coffee then go lay down for 22 minutes, a power nap. Whether you sleep or not, you’re still re-booting your brain. It takes 22 minutes for the caffeine to hit the blood stream so you’re double refreshed as it kicks in. Many tech companies have nap rooms, or CEOs find access to a couch somewhere, for a reason. Don’t worry about sleeping just releasing. Some of your best ideas come when you are not actively trying to solve that thorny problem.

Get outside

I was walking once with David Fizdale, then head coach of the NY Knicks who gave me permission to share this story. (We all think we deal with stress? Try coaching an NBA team.) I shared the theory of pheromones in the trees. Trees don’t talk to each other the way animals do so how do they know when to bud? When should they make the bark thicker? When ought they push roots out further? One way they communicate is by releasing pheromones in the air. Those pheromones are very therapeutic for the human brain. That’s why when you walk through a park you feel better but you’re not sure why? Pheromones. That smell of freshly cut grass‚or the air after a rain—has a wonderful effect on us. Fiz said that made him start doing more “walking” meetings and at one point was up to more than a 100 days in a row walking by trees. Europeans are the best I’ve seen on getting outside. There was a survey that the three things kids remember most from their childhood are family dinners, family vacations and things they did outside. If sitting is the new smoking, maybe walking is the new therapy.

Feel grateful, not guilty

Give yourselve some grace with some perspective. You work hard. You do so much for others. You are doing OK. Objectively, if you think about it, you’re doing way better than OK. Mathematically, if you are reading this, you are rich.

“Oh no, Billy, you don’t know my situation…. I am … We are….My bills are….” I am not saying you don’t face difficulties or have real challenges. 77% of Americans are one paycheck away from trouble.

But a bit of perspective, friends, to help us laugh at ourselves and find grace in our fortune. A third of the world still lives on $2 a day. We are conditioned to compare ourselves to others but why only with the outliers in one direction? Widen your lens. You’re doing OK. But if you really need to compare, let’s compare.

  • Can you name a king in history who ate a better quality and variety of food than you did in the last few weeks alone? Just your leftovers alone would win.
  • Name a queen who slept on bedsheets with higher thread count than you last night?
  • An explorer who’s covered more ground than you’ve had frequent flier miles?
  • What Emperor had better health care, Sultan a better vehicle or Inventor better tech than you?

We are at a point in history where we are very, very fortunate. In public speaking we teach people to focus on the positive when you see yourselves on camera. Folks laugh when we say “You’re gorgeous. Deal with it.” Let’s add a corollary. “You’re rich, be actively grateful.”

My goal is not to make you feel guilty. Trust me, I’m Catholic. Guilt is one of our main motivational tools. I don’t want you to feel guilty, I want you to feel grateful. Guilt points to misery. Grateful leads to joy. But be actively grateful. Life is great when we are full of perspective on how great and full it is. Be intentional. Enjoy things more. Help others more. Be in the moment. Take more deep breaths, enjoy more walks, laugh more and especially eat more ice cream. It’s not just the minutes but the moments that make work and life worthwhile.

Bill Hoogterp is a bestselling author, an entrepreneur, and one of the top executive coaches worldwide. He has advised dozens of Fortune 500 CEOs, and last year, his company, LifeHikes, offered trainings at more than 100 global companies in 47 countries and seven languages. In his series for Fortune, he helps executives striving to become better leaders. To learn more about Bill, visit lifehikes.com. To submit a question for a future column, email bill_hoogterp@lifehikes.com.

At the invitation-only Fortune COO Summit, taking place June 1–2 in Arizona, COOs from the nation’s largest companies will come together to examine how AI and emerging technologies are reshaping operating models, strengthening resilience, and enabling faster and smarter decision-making. Register now.
About the Author
By Bill Hoogterp
See full bioRight Arrow Button Icon

Latest in C-Suite

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in C-Suite

Coinbase didn’t just lay off 14% of its staff due to AI. It replaced managers with ‘player-coaches’ and turned its org chart upside down
CryptoLayoffs
Coinbase didn’t just lay off 14% of its staff due to AI. It replaced managers with ‘player-coaches’ and turned its org chart upside down
By Marco Quiroz-GutierrezMay 5, 2026
6 hours ago
GameStop’s billionaire CEO is an entrepreneur without a college degree who cofounded Chewy. Now he has his sights set on buying eBay for $56 billion
C-SuiteGameStop
GameStop’s billionaire CEO is an entrepreneur without a college degree who cofounded Chewy. Now he has his sights set on buying eBay for $56 billion
By Marco Quiroz-GutierrezMay 5, 2026
8 hours ago
Young woman talking on her phone while walking
SuccessGen Z
Gen Z workers say showing up 10 minutes late to work is as good as on time—but baby boomer bosses have zero tolerance for tardiness, research reveals
By Orianna Rosa RoyleMay 5, 2026
9 hours ago
doubles
Workplace Cultureremote work
‘Did we learn nothing?’ Synchrony is hybrid, the Best Company to Work For, and puzzled by the return-to-office push
By Nick LichtenbergMay 5, 2026
11 hours ago
Man in a suit with glasses
Big TechTech
Supermicro’s co-founder allegedly smuggled $2.5 billion in Nvidia-chipped servers to China—now the whole company is under the microscope
By Amanda GerutMay 5, 2026
13 hours ago
alain
CommentaryIran
I watched my father run his business through the Lebanese Civil War. Here’s what it taught me about leading through disruption.
By Alain BejjaniMay 5, 2026
15 hours ago

Most Popular

Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
Success
Diary of a CEO founder says he hired someone with 'zero' work experience because she 'thanked the security guard by name' before the interview
By Emma BurleighMay 3, 2026
2 days ago
Current price of silver as of Monday, May 4, 2026
Personal Finance
Current price of silver as of Monday, May 4, 2026
By Joseph HostetlerMay 4, 2026
1 day ago
Clean energy's winning argument is the one it refuses to make
Commentary
Clean energy's winning argument is the one it refuses to make
By David CraneMay 5, 2026
11 hours ago
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
Economy
America got rich and got sad. A top economist says 2020 broke something that hasn't healed
By Nick LichtenbergMay 3, 2026
2 days ago
Current price of gold as of May 4, 2026
Personal Finance
Current price of gold as of May 4, 2026
By Danny BakstMay 4, 2026
1 day ago
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
Law
China stopped issuing new robotaxi licenses over a glitch. America can't stop them from rolling into active shooter situations
By Catherina GioinoMay 4, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.